Yankee Candle unveils elevated brand refresh by Beardwood&Co.

Yankee Candle has partnered with New York branding agency Beardwood&Co. to deliver a strategic design refresh that modernises its identity while celebrating over 50 years of heritage. The updated framework amplifies the brand’s fragrance-first expertise, joyful storytelling and display-worthy products, preserving iconic assets like the apothecary jar silhouette and logo. By blending timeless brand cues with contemporary aesthetics, the refresh positions Yankee Candle to attract a new generation of fragrance lovers.