Winners announced at Transform Awards Asia 2025

Transform was back in Shanghai to announce the winners of this year’s Transform Awards Asia at the Ritz-Carlton. The evening once again reflected the very best work in brand strategy and development on the Asian continent.

This year’s big winner on the night was undoubtedly Diageo India, Smirnoff and Bulletproof, whose brilliant work won it the highly sought-after ‘Grand Prix’ trophy along with three Golds and three Silvers. The project, which aimed to redefine the brand’s presence in India, wowed judges with its “vibrant localised design system,” making it a worthy winner.

It was also an excellent night for Korean Air and Lippincott which took home the ‘Best Overall Visual Identity’ for its “perfect” rebranding, according to one judge, of South Korea’s largest airline. The project also scooped up a Gold in ‘Best Visual Identity from the Travel and Tourism Sector’ to cap off a fantastic night.

Other big winners at the awards include Tsingtao and Landor in ‘Best Use of Copy Style or Tone of Voice,’ Cathay and Sixième Son in ‘Best Audio Brand’ and Shanghai Chengtou Holding Co., Ltd. in ‘Best Place Brand.’

The winners were announced tonight at the wonderful Ritz-Carlton Shanghai. The full list of winners is as follows:

 

CONTENT

Best Use of a Visual Property

Gold – Enoulite and Design Bridge and Partners

Silver – Diageo India, Smirnoff and Bulletproof

Silver – Shanghai Juss Event Management Co., Ltd. and Jibe 

Bronze – in77 and FutureBrand

Bronze – Logitech and LABBRAND

Bronze – VUS and Line Collective

 

Best Brand Architecture Solution

Gold – Guizhou Tourism Industry Development Co. and LABBRAND

Silver – Weimob and Interbrand

 

Best Use of Copy Style or Tone of Voice

Gold – Tsingtao and Landor

Silver – Logitech and LABBRAND

Bronze – Re'equil and BOD Consulting

 

Best Brand Experience

Gold – AZKO and Landor

Gold – Marriott and LABBRAND

Silver – PepsiCo – WHATTHECUP!

Bronze – Clarins and Lonsdale Design

Bronze – VOCUIS Branding & Design

 

Best Wayfinding or Signage

Gold – Sungrow and MetaThink Consulting

Silver – Wellington College International Shanghai and J.W.D.K

 

Best Audio Brand

Gold – Cathay and Sixième Son

Silver – SMBC Indonesia, Landor and amp

 

Best Use of Typography

Gold – adidas and LABBRAND

Silver – BAFUNHUI and Design Bridge and Partners

Bronze – International Cricket Council and WiteKite

 

Best Place Brand

Gold – Shanghai Chengtou Holding Co., Ltd.

Silver – BAFUNHUI and Design Bridge and Partners

Bronze – Ministry of National Development Planning of the Republic of Indonesia, Didit Hediprasetyo Foundation, and Celsius Creative Lab

 

PROCESS

Best Implementation of a Brand Development Project

Gold – Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore

Silver – AZKO and Landor

Bronze – BDMNTN-XL by Binomial Consulting and Rehla Design

Bronze – Weichuan and RedFern Digital

 

Best Localisation of an International Brand

Gold – Diageo India, Smirnoff and Bulletproof

Gold – Nescafé and CBA Design

Silver – Atlantis and FutureBrand

Silver – Vita Coco and LABBRAND

Bronze – Nutella, Ferrero Trading (Shanghai) Co., Ltd. and Shiny Bay Design Consulting (Shanghai) Co.,Ltd.

 

STRATEGY

Best Creative Strategy

Gold – AUDI and MetaDesign China

Gold – Cathay Cargo and Leo Hong Kong

Silver – GOLDEN UNION GROUP and J.W.D.K

Silver – India Gate and Landor

Bronze – P&G and NiCE Ltd.

Bronze – RPC and Living Group

 

Best Brand Evolution (Business)

Gold – VUS and Line Collective

Silver – Weimob and Interbrand

Bronze – Digiwin and Siegel+Gale

Bronze – MINISO

 

Best Brand Evolution (Consumer)

Gold – ChaPanda and Landor

Silver – India Gate and Landor

Silver – Moji Weather and Interbrand

Bronze – Churin Leader Foods and Dragon Rouge

Bronze – Jinhe and Siegel+Gale

Highly commended – Korean Air and Lippincott

 

Best Brand Evolution (Corporate)

Gold – Hongkong Land and DNCO

Silver – Lancy Cosmetology and Dragon Rouge

Bronze – ISB and Landor

Bronze – Sime and Deloitte Southeast Asia

 

Best Strategic or Creative Development of a New Brand

Gold – BAFUNHUI and Design Bridge and Partners

Gold – Shanghai Juss Event Management Co., Ltd. and Jibe

Silver – AZKO and Landor

Silver – CSCEC Huaxia (Beijing) Industrial Operation Management Co., Ltd. and Jibe

Bronze – Call Me Chunky and Landor

Bronze – Guizhou Tourism Industry Development Co. and LABBRAND

 

Best Development of a New Brand Within an Existing Brand Portfolio

Gold – Diageo India, Smirnoff and Bulletproof

Gold – Sustainable Metal Cloud (SMC) and Your Creative Agency

Silver – AUDI and MetaDesign China

Bronze – China Resources Land Limited and Dragon Rouge – MIXC Village

Bronze – Vitantonio and PROGLÉ.

 

Best Naming Strategy (New Name)

Gold – Call Me Chunky and Landor

Silver – SHANGHAI JIAYUN INVESTMENT and J.W.D.K

Bronze – BAFUNHUI and Design Bridge and Partners

Bronze – Guizhou Tourism Industry Development Co. and LABBRAND

 

Best Naming Strategy (Rename)

Gold – GOLDEN UNION GROUP and J.W.D.K

Silver – Kanadevia and Interbrand

 

TYPE

Best Corporate Rebrand Following a Merger or Acquisition

Gold – Vistra and Prophet

Silver – ekpi, by AgencyX DKSH

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Gold – KPJ Healthcare and Deloitte Southeast Asia

Gold – Percen and FutureBrand

Silver – Lancy Cosmetology and Dragon Rouge

Silver – SHIMAO STAR HOTELS GROUP and COMMON

Bronze – Digiwin and Siegel+Gale

Bronze – Reolink and Interbrand

 

Best Brand Consolidation

Silver – ANATTA and LABBRAND

 

Best Digital Transformation

Gold – MoMo and M-N Associates

Silver – RPC and Living Group

Bronze – Hongkong Land and DNCO

 

Best Employer Brand

Gold – Chow Tai Fook Jewellery Group and Landor

Silver – DKSH

 

WRAPPED

Best Use of Packaging (Glass)

Gold – Diageo India, Smirnoff and Bulletproof

 

Best Use of Packaging (Print and Card)

Gold – Elevit Kids and Bayer PX

Gold – SOKO and Bracom Agency

Silver – MetaDesign China

Bronze – TalEcid with Bayer PX and Elmwood

 

Best Use of Packaging (Other)

Gold – Elevit Blisters and Bayer PX

Silver – Diageo India, Smirnoff and Bulletproof

Bronze – P&G and NiCE Ltd.

 

Best Use of Packaging (Limited Edition)

Gold – LUX and Lonsdale Design

Silver – MetaDesign China

Bronze – Mizone and Interbrand

Bronze – PepsiCo – Lay’s Kite Multipack

 

SECTOR

Best Visual Identity from the Automotive Sector

Gold – AUDI and MetaDesign China

Silver – Horizon Robotics and Siegel+Gale

 

Best Visual Identity from the Agricultural, Engineering and Manufacturing Sector

Gold – QDP and M-N Associates

Silver – Agibot and Pinbrand

Silver – Jinhe and Siegel+Gale

 

Best Visual Identity by a Charity, NGO or Not-for-Profit

Silver – Children's Cancer Run and Base Design

Bronze – Wisheye Charity and TAAS Sustainable Design Consulting Co., Ltd.

 

Best Visual Identity from the Education Sector

Gold – ISB and Landor

Silver – Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore

 

Best Visual Identity from the Energy and Utilities Sector

Silver – Sungrow and MetaThink Consulting

Bronze – Shanghai Electric and Interbrand

 

Best Visual Identity from the FMCG Sector

Gold – India Gate and Landor

Silver – Unilever Asia Pte Ltd and Cowan Asia Pty Ltd

Bronze – DoDo by Thong Siek Global (TSG) and ABrandADay

 

Best Visual Identity from the Food and Beverage Sector

Gold – Tram Cream Coffee and Bracom Agency

Gold – Zhang Liang Group and LABBRAND

Silver – Diageo India, Smirnoff and Bulletproof

Bronze – ChaPanda and Landor

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – Invengene and Landor

Silver – Prime Medical Care and Line Collective

Bronze – Lancy Cosmetology and Dragon Rouge

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Dharana and Landor

Silver – Moji Weather and Interbrand

Bronze – Biti's Hunter and M-N Associates

 

Best Visual Identity from the Professional Services Sector

Gold – Vistra and Prophet

Silver – RPC and Living Group

Bronze – Bracom Agency

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Silver – China Resources Land Limited and J.W.D.K

Bronze – in77 and FutureBrand

 

Best Visual Identity from the Retail Sector

Gold – Chow Tai Fook and Lippincott

Silver – BAFUNHUI and Design Bridge and Partners

 

Best Visual Identity from the Sports and Leisure Sector

Gold – Shanghai Juss Event Management Co., Ltd. and Jibe

Silver – CSCEC Huaxia (Beijing) Industrial Operation Management Co., Ltd. and Jibe

Bronze – Asian Football Confederation and Polymath

Bronze – adidas and LABBRAND

 

Best Visual Identity from a Startup

Silver – Sunseeker and FutureBrand

Bronze – Moocovan and Demo Design Studio

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Gold – Reolink and Interbrand

Silver – Weimob and Interbrand

Bronze – SM+ and Kiilat Creative

Bronze – Digiwin and Siegel+Gale

 

Best Visual Identity from the Transport and Logistics Sector

Gold – Korean Air and Lippincott

Bronze – Xanh SM – InSpace Creative

 

Best Visual Identity from the Travel and Tourism Sector

Gold – Korean Air and Lippincott

Silver – GOLDEN UNION GROUP and J.W.D.K

Bronze – China Resources Land Limited and Dragon Rouge – MIXC Village

Bronze – Guizhou Tourism Industry Development Co. and LABBRAND

 

 

GRAND ACCOLADES

Best Overall Visual Identity

Winner – Korean Air and Lippincott

 

Grand Prix

Winner – Diageo India, Smirnoff and Bulletproof