Winners announced at Transform Awards ANZ 2025
Transform was back in Sydney tonight to celebrate the winners of the Transform Awards ANZ. Recognising the very best of rebranding and brand development throughout the Australia-New Zealand region, the Awards once again celebrated the agencies and creative teams excelling in strategy execution, content and evaluation.
The star of the show at the Doltone House Darling on the historic Jones Bay Wharf in Pyrmont, Sydney was Michael Hill and Clemenger BBDO. The project, which won three Golds in addition to the illustrious ‘Grand Prix’ trophy, won over judges who described the outcome as “admirable.” The high street jewellers swapped out its price-focused and garish old identity for a premium and aspirational look, which resulted in a massive return on investment. The project was a true standout and set the bar high in the region for years to come.
Another big winner on the night was Solo by MYOB, an app designed to take the pain out of admin, and Re Design which took home the ‘Best Overall Visual Identity.” Impactful and memorable, according to judges, the work also won a further two Golds in ‘Best Use of Copy Style or Tone of Voice’ and ‘Best Visual Identity from the Technology, Media and Telecommunications Sector.’
It was also a good night for Principals. In addition to taking home three Golds, three Silvers and four Bronzes, it won the ‘Creative Director of the Year,’ courtesy of Rachel Terkelsen, and ‘Young Contender of the Year’ thanks to the efforts of Veronica Brzozowska. Elsewhere, ‘Brand Strategist of the Year’ was won by Hulsbosch’s Carolyn Pitt.
The panel of expert judges, who carefully examined every project entered this year, hailed from a wide variety of credible organisations including Coinstash, KPMG Australia and Mondelez. They focused on creativity, innovation, strategic excellence and implementation in determining the best projects this year.
The full list of winners is as follows:
CONTENT
Best Use of a Visual Property
Gold – International Grammar School and Collective Objective
Gold – Nestlé Australia and The Key Branding
Silver – Lifeblood and Principals
Bronze – Brisbane Airport and Traffic
Bronze – Dandenong Works and Landor
Best Brand Architecture Solution
Gold – The NRMA and Houston Group
Silver – Tennis Australia and Hulsbosch
Bronze – Lord Somers Camp + Power House and BrandOpus (Australia)
Bronze – Simplot – Birds Eye and The Edison Agency
Best Use of Copy Style or Tone of Voice
Gold – Luv-a-Duck and Disegno
Gold – Solo by MYOB and Re Design
Silver – Cover-More and Principals (XXVI)
Silver – Plant with Willow and Future Proof Agency
Best Brand Experience
Gold – Canva Creative Team
Silver – International Grammar School and Collective Objective
Silver – Mirvac and Frost*collective
Bronze – Adelaide Football Club and Fuller
Best Use of Packaging
Gold – The Magnum Ice Cream Company and Principals
Silver – King Island Distillery – Bass Strait and Disegno
Bronze – Giorgio's Artisan Cheese and Disegno
Best Wayfinding or Signage
Gold – Transport for New South Wales and Maynard Design Consultancy
Silver – World Square, Sydney | Diadem
Best Use of Audio Branding
Gold – BIG W and MassiveMusic
Gold – TPG and Smith & Western
Silver – BSP and Sodali & Co
Silver – Optus and MassiveMusic
Bronze – Lifeblood and Principals
Bronze – The Ring and Smith & Western
Best Expression of a Brand on Social Media Channels
Gold – Dairy Australia and the thrills™
Silver – UNICEF Australia
Bronze – Football Australia and Hulsbosch
PROCESS
Best External Stakeholder Relations During a Brand Development Project
Gold – International Grammar School and Collective Objective
Silver – Tennis Australia and Hulsbosch
Bronze – Allevia and Re:brand
Best Internal Communications During a Brand Development Project
Gold – Qantas and Principals (XXVI)
Silver – Adelaide Football Club and Fuller
Bronze – International Grammar School and Collective Objective
Bronze – Treasury Wine Estates and Brand Council
Bronze – Zeal Futures
Best Implementation of a Brand Development Project
Gold – New Zealand Rugby and Re Design
Gold – ReachOut Australia and Yonder Creative
Silver – International Cricket Council and WiteKite
Bronze – Hunter Homes and Engineroom Design Co.
Best Localisation of an International Brand
Gold – Engagement Institute and Principals
Silver – Kellanova Australia and The Key Branding
Bronze – Aspen New Zealand and Spruik
STRATEGY
Best Creative Strategy
Gold – St Vincent de Paul Society NSW and Houston Group
Gold – Sydney Film Festival and Frost*collective
Silver – Priceline – iLLi and the thrills™
Bronze – Luv-a-Duck and Disegno
Best Brand Evolution (Business)
Gold – Sumo and The Edison Agency
Silver – Brisbane Airport and Traffic
Bronze – Jarden and Creatik Design
Best Brand Evolution (Consumer)
Gold – Michael Hill and Clemenger BBDO
Gold – Strike and FutureBrand
Silver – Adelaide Football Club and Fuller
Silver – Sara Lee and Disegno
Bronze – Aids Council of New South Wales (ACON) and Frost*collective
Best Brand Evolution (Corporate)
Gold – IAG and FutureBrand
Silver – Gilbert + Tobin and Folk
Bronze – CPA Australia and Principals
Bronze – OmniStar and Hulsbosch
Best Strategic or Creative Development of a New Brand
Gold – Reclink Australia – Game Changer Games and the thrills™
Silver – King Island Distillery – Bass Strait and Disegno
Bronze – Dandenong Works and Landor
Bronze – Frienda and Shuka
Best Development of a New Brand Within an Existing Brand Portfolio
Gold – GemLife and Theola
Silver – Cape Byron by Norco and Disegno
Bronze – Australian Championship and Hulsbosch
Bronze – Kissed Earth and Creatik Design
Best Naming Strategy (New Name)
Gold – Akumin and ET Collective
Silver – Reclink Australia – Game Changer Games and the thrills™
Bronze – Wesfarmers Health and Houston Group
Best Naming Strategy (Rename)
Gold – Mai Lighthouse and Re:brand
Silver – 248 Growth Partners and Hulsbosch
Silver – RedeMont and DAIS
Bronze – Allevia and Re:brand
Bronze – Brisbane Airport and Traffic
TYPE
Best Corporate Rebrand Following a Merger or Acquisition
Gold – CareSuper and Studio Hoopla
Silver – PentenAmio
Bronze – Esencia Wealth and Fuller
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
Gold – Michael Hill and Clemenger BBDO
Gold – Treasury Wine Estates and Brand Council
Silver – BSP and Sodali & Co
Silver – Worley
Bronze – Action Ed and Spruik
Bronze – NAB and Principals
Best Brand Consolidation
Gold – Allevia and Re:brand
Best Employer Brand
Gold – Aruma and Brand Council
Silver – Angle Auto Finance and Principals
Bronze – NSW Health, AOD sector and Brand Council
Best Visual Identity by Sector
Best Visual Identity by a Charity, NGO or Not-For-Profit
Gold – Luma and VML
Silver – Mai Lighthouse and Re:brand
Bronze – Future Council and Hulsbosch
Best Visual Identity from the Education Sector
Gold – International Grammar School and Collective Objective
Silver – Billy Blue College of Design and Frost*collective
Bronze – Zeal Futures and Guts Creative
Best Visual Identity from the Energy and Utilities Sector
Silver – Sumo and The Edison Agency
Bronze – ElectraNet and Fuller
Best Visual Identity from the Engineering and Manufacturing Sector
Gold – Worley
Silver – Cutting Edge and DSR Branding
Best Visual Identity from the Financial Services Sector
Gold – BSP and Sodali & Co
Silver – IAG and FutureBrand
Bronze – Akumin and ET Collective
Bronze – CareSuper and Studio Hoopla
Bronze – Podium Money and DSR Branding
Best Visual Identity from the FMCG Sector
Gold – Snackbrands – Kettle and The Edison Agency
Silver – Froneri USA and The Key Branding
Best Visual Identity from the Food and Beverage Sector
Gold – Australian Wine and Fuller
Silver – Asahi Beverages and Co-Partnership
Silver – Tumut River Brewing Co. and Creatik Design
Bronze – Simplot – Birds Eye and The Edison Agency
Bronze – W Sydney – 29 30 and THERE
Best Visual Identity from the Healthcare and Pharmaceutical Sector
Gold – Allevia and Re:brand
Silver – Hunter Medical Research Institute and Guts Creative
Silver – Nuchev, Oli6 and The Key Branding
Bronze – Canopy Clinical and Initial Marketing
Bronze – Syha and Depot
Best Visual Identity from the Hospitality Sector
Gold – Doltone Hospitality Group and ET Collective
Silver – Sundays Beach Club and Theola
Best Visual Identity from the Lifestyle and Wellbeing Sector
Gold – Priceline – iLLi and the thrills™
Silver – Bondi Sands – Sunny and the thrills™
Bronze – Norganex and Depot
Best Visual Identity from the Professional Services Sector
Gold – Milenia and DSR Branding
Silver – Redman Lynch and Creatik Design
Bronze – Treadstone and Push Creative
Best Visual Identity from the Property, Construction and Facilities Management Sector
Gold – Hunter Homes and Engineroom Design Co.
Silver – Placeform and Sodali & Co
Bronze – Pilcher Residential and Push Creative
Best Visual Identity from the Retail Sector
Gold – Michael Hill and Clemenger BBDO
Bronze – LaManna and Principals
Bronze – Wesfarmers Health and Houston Group
Best Visual Identity from the Sports and Leisure Sector
Gold – Reclink Australia – Game Changer Games and the thrills™
Silver – Adelaide Football Club and Fuller
Silver – New Zealand Rugby and Re Design
Bronze – International Cricket Council and WiteKite
Best Visual Identity from a Startup
Gold – Future Council and Hulsbosch
Silver – Data Mash-Up and Sodali & Co
Best Visual Identity from the Technology, Media and Telecommunications Sector
Gold – Solo by MYOB and Re Design
Silver – Stan and Hulsbosch
Bronze – hipages and FutureBrand
Best Visual Identity from the Travel and Tourism Sector
Gold – Brisbane Airport and Traffic
Silver – Chia Laguna Nature Resort and THERE
Bronze – Sun Siyam and THERE
SPECIAL RECOGNITION
Brand Strategist of the Year
Carolyn Pitt – Hulsbosch
Creative Director of the Year
Rachel Terkelsen – Principals
Young Contender of the Year
Veronica Brzozowska – Principals
GRAND ACCOLADES
Best Overall Visual Identity
Solo by MYOB and Re Design
Grand Prix
Michael Hill and Clemenger BBDO
