Why brands should never sit still

In a world dominated by screens, static brands are losing their voice. Mike Tosetto, director and founder of Never Sit Still, explores how motion branding brings strategy, design and animation together to create motion systems that move people. He explains how motion acts as a brand’s body language, communicating personality, building recognition and forging deeper human connections. By translating strategic ideas into motion, brands that move with purpose create differentiation, consistency and engagement across every platform. The message is simple yet powerful, motion brings emotion and the most successful brands are the ones that never sit still.