Transform proud to announce MEA 2025 winners

The Transform Awards MEA rewarded best practice in corporate, product and global brand development work, reflecting the transformative power of brand strategy and design across the continent for a 12th year.

This year’s big winner on the night, taking home a remarkable nine trophies (five Golds, two Silvers, one Bronze and the ‘Grand Prix’) was Etihad Credit Bureau and Accenture Song. The project did enough to win the Transform Awards’ highest trophy, the ‘Grand Prix’, for work judges described as “clear and engaging”.  

A good night for Accenture Song was capped off by further wins in the ‘Creative Director of the Year’ (Daniel Fernández Gómez) and ‘Young Contender of the Year’ (Alba Morales) categories, while Brash Agency’s Roger Gray took home the ‘Brand Strategist of the Year’ trophy. 

Another outstanding project was 7X and Brand Lounge, which won seven Golds, two Silvers and the ‘Best Overall Visual Identity’ trophy. The work saw Brand Lounge transform Emirates Post Group into 7X, a world-class logistics company.

Transform magazine’s editor, Jack Cousins, says, “It has now been 12 years since the Transform Awards first celebrated the transformative power of brand design and strategy in Dubai. While it took a few years for the awards programme to find its feet, it is now a staple in the calendars for the most accomplished brand designers and strategists in the Middle East and Africa. At Transform, we are proud to run an event that spans such a vast distance – from Tehran all the way down to Cape Town – and showcases truly diverse and wonderful projects.

“While our big winner, Etihad Credit Bureau and Accenture Song, was indeed outstanding, I believe its success was partly down to the region’s fiercely competitive nature that all branding agencies and internal creative teams must contend with. We therefore congratulate all our winners tonight – from Gold to Highly Commended – on their well-deserved achievements.”

The winners were announced at the lavish Mandarin Oriental Jumeira, Dubai.

The full list of winners is as follows:

 

CONTENT

Best Use of a Visual Property

Gold – Abu Dhabi Comedy Week and KNOW Creative

Gold – Platte Island – Waldorf Astoria Seychelles and Balcony8

Silver – Nadura and JansenHarris

Bronze – EIRA Water and Brand Lounge

 

Best Brand Architecture Solution

Gold – EMSTEEL and Bellwether

Silver – Ministry of Municipal Rural Affairs & Housing KSA and Skyne

Silver – Qiddiya and Brash Agency

Bronze – Yas Holding and All About Brands

 

Best Use of Copy Style or Tone of Voice

Gold – Etihad Credit Bureau and Accenture Song

Silver – 7X and Brand Lounge

Bronze – SITE and BOND

 

Best Brand Experience

Gold – Riyadh Season Cup and Interstate Creative Partners

Silver – Etihad Credit Bureau and Accenture Song

Silver – MKU and Brand Lounge

Bronze – Manchester City Football Club and All About Brands

 

Best Use of Packaging

Gold – EIRA Water and Brand Lounge

Silver – Bustanica and KNOW Creative

Silver – Hydrate Me and ADinB

Bronze – EMX and Brand Lounge

 

Best Wayfinding or Signage

Gold – 7X and Brand Lounge

Bronze – Riyadh Airports Company (RAC)

 

Best Use of Typography

Gold – Abu Dhabi Comedy Week and KNOW Creative

Gold – Al-Qadisiyah and Gene Branding

Silver – Bustanica and KNOW Creative

Silver – SITE and BOND

 

Best Place Brand

Gold – Saudi Tourism Authority and TQ Branding

Silver – New Murabba and Brash Agency

Bronze – Al-Madinah Region Development Authority and D-tales Design Boutique

Highly commended – Hawar Resort by Mantis and JansenHarris

 

Best Expression of a Brand on Social Media Channels

Gold – Aljada Skatepark and Arada

Silver – Prince Mohammed Bin Salman Royal Reserve and TQ Branding

Bronze – UAE School Games and ADinB

 

PROCESS

 

Best Internal Communications During a Brand Development Project

Gold – Ethara and Acorn Strategy

Silver – EMSTEEL and Bellwether

Silver – U by Emaar and Karak

Bronze – OQBi and Skyne

 

Best Implementation of a Brand Development Project

Gold – Etihad Credit Bureau and Accenture Song

Silver – Department of Community Development – Numou and ADinB

Silver – VIM EV and Recollect Studios

 

Best Localization of an International Brand

Gold – Georgetown University and Skyne

Bronze – Chipsy Kettle Cooked Redesign. and PepsiCo

 

STRATEGY

 

Best Creative Strategy (Business)

Gold – SITE and BOND

Silver – Al-Qadisiyah and Gene Branding

Silver – Central Testing Lab (CTL) and Viola Communications

Bronze – Saudi Halal Center and Gene Branding

 

Best Creative Strategy (Consumer)

Gold – Mokha 1450 and Rogue

Silver – Bustanica and KNOW Creative

Silver – Hawar Resort by Mantis and JansenHarris

Bronze – High Mark Distillery and Rogue

 

Best Creative Strategy (Corporate)

Gold – 7X and Brand Lounge

Silver – EMSTEEL and Bellwether

Bronze – Havelock One and Rogue

 

Best Brand Evolution (Business)

Gold – Etihad Credit Bureau and Accenture Song

Gold – SITE and BOND

Silver – Central Testing Lab (CTL) and Viola Communications

Silver – Gathern and Gene Branding

Bronze – United Insurance Company and Limefish Design

 

Best Brand Evolution (Consumer)

Gold – Mokha 1450 and Rogue

Silver – Bustanica and KNOW Creative

Silver – High Mark Distillery and Rogue

Bronze – Al Shifa Honey and Skyne

Bronze – U by Emaar and Karak

 

Best Brand Evolution (Corporate)

Gold – 7X and Brand Lounge

Silver – General Organization of Social Insurance and TQ Branding

Silver – TransMedia Dynamics and OMNI Creative Agency

Bronze – Hadef & Partners and Siegel+Gale

 

Best Strategic or Creative Development of a New Brand

Gold – EMX and Brand Lounge

Silver – MURU – Waldorf Astoria Doha and Balcony8

Silver – Platte Island – Waldorf Astoria Seychelles and Balcony8

Bronze – XRG and All About Brands

 

Best Development of a New Brand within an Existing Brand Portfolio

Gold – EMX and Brand Lounge

Silver – Saudi Tourism Authority (Saudi Red Sea) and TQ Branding

Silver – Standard Housing Development Authority and Skyne

Bronze – Human Resources and Social Development with Zan Agency

 

Best Naming Strategy

Gold – 7X and Brand Lounge

Gold – XRG and All About Brands

Silver – ROSHN Group – Warefa and VML

Bronze – Department of Community Development and ADinB

 

TYPE

 

Best Corporate Rebrand Following a Merger or Acquisition

Gold – EMSTEEL and Bellwether

Silver – CWB and Gulf Capital with Kinetic

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)

Gold – Etihad Credit Bureau and Accenture Song

Silver – SITE and BOND

Bronze – Central Testing Lab (CTL) and Viola Communications

Highly commended – Yas Holding and All About Brands

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)

Gold – Saudi Tourism Authority and TQ Branding

Silver – Camelicious and Skyne

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)

Gold – 7X and Brand Lounge

Gold – EMSTEEL and Bellwether

Silver – Reso and Industry Partners Limited

Bronze – Modon and All About Brands

 

Best Brand Consolidation

Gold – EMSTEEL and Bellwether

Silver – Reza and Brash Agency

 

Best Digital Transformation

Gold – 7X and Brand Lounge

Gold – General Organization of Social Insurance and TQ Branding

Silver – EIRA Water and Brand Lounge

Silver – Etihad Credit Bureau and Accenture Song

Bronze – Reso and Industry Partners Limited

 

AUDIO

 

Best Audio Brand

Gold – Talabat with why do birds and DE FALCON

Gold – Your Bazaar and WithFeeling

Silver – Dubai Racing Club and WithFeeling

Bronze – BSF and MassiveMusic

Bronze – ROSHN Group

 

Best Sonic Brand Activation

Gold – Talabat with why do birds and DE FALCON

Silver – Sound Affects and Sixième Son

Bronze – Festival City DCFM and Ahmad Haffar

Bronze – Platte Island – Waldorf Astoria Seychelles and Balcony8

 

Best Sonic Brand Evolution

Gold – AROYA Cruises and MassiveMusic

Silver – Saudia and amp

 

SECTOR

 

Best Visual Identity by a Charity, NGO or Not-For-Profit

Gold – Art of Heritage and Zan Agency

Silver – Saudi Halal Centre and Gene Branding

 

Best Visual Identity from the Education Sector

Gold – Numu and Yellow

Silver – OIE and OHI Leo Burnett

 

Best Visual Identity from the Energy and Utilities Sector

Gold – OQEP and OHI Leo Burnett

Silver – XRG and All About Brands

 

Best Visual Identity from the Farming and Agricultural Sector

Gold – Central Testing Lab (CTL) and Viola Communications

Silver – Meliha Dairy and Skyne

Bronze – Silal and All About Brands – Innovation Oasis

 

Best Visual Identity from the Financial Services Sector

Gold – Etihad Credit Bureau and Accenture Song

Silver – BFI Bank and Identidadi

Bronze – Abu Dhabi Investment Council and All About Brands

 

Best Visual Identity from the FMCG Sector

Gold – Bustanica and KNOW Creative

Silver – Nadura and JansenHarris

Bronze – Al Shifa Honey and Skyne

Bronze – EIRA Water and Brand Lounge

 

Best Visual Identity from the Food and Beverage Sector

Gold – MURU – Waldorf Astoria Doha and Balcony8

Gold – Souk Nook and JansenHarris

Silver – EIRA Water and Brand Lounge

Silver – Menu Mechanics and Kook 

Bronze – Mokha 1450 and Rogue

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – Ovasave and Yellow

Silver – Reza and Brash Agency

Bronze – The Department of Health Abu Dhabi with Abu Dhabi Health Data Services and M&C Saatchi Consulting

 

Best Visual Identity from the Industrial, Extractives and Basic Materials Sector

Gold – EMSTEEL and Bellwether

Silver – OQBi and Skyne

Bronze – MS Metals and Skyne

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Abu Dhabi Comedy Week and KNOW Creative

Silver – Department of Community Development – Nabdh and ADinB

Bronze – Anat and Mr.Studio Co.

Bronze – Tulah and Brash Agency

 

Best Visual Identity from the Professional Services Sector

Gold – Female Talent Agency (FTA) and Airborne Studio

Silver – Central Testing Lab (CTL) and Viola Communications

Bronze – Reso and Industry Partners Limited

Highly commended – Growdash and Acorn Strategy

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Gold – New Murabba and Brash Agency

Silver – Arisha Terraces and Skyne

Bronze – Douglas OHI and OHI Leo Burnett

 

Best Visual Identity from the Public Sector

Gold – 7X and Brand Lounge

Silver – General Organization of Social Insurance and TQ Branding

Silver – The Culture House and Zan Agency

Bronze – Central Testing Lab (CTL) and Viola Communications

Bronze – Libraries commission by the ministry of culture and Shaddah Design Studio

 

Best Visual Identity from the Retail Sector

Gold – Voieur and Brand Lounge

Silver – Boshies and Kook

Bronze – The Galleria Mall and Balcony8

 

Best Visual Identity from the Sports and Leisure Sector

Gold – Al-Qadisiyah and Gene Branding

Silver – UAE School Games and ADinB

Bronze – Aljada Skatepark and Arada

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Gold – Avance Metering and OMNI Creative Agency

Silver – SITE and BOND

Bronze – Etihad Credit Bureau and Accenture Song

 

Best Visual Identity from the Transport and Logistics Sector

Gold – Riyadh Air and PriestmanGoode

Silver – 7X and Brand Lounge

Silver – EMX and Brand Lounge

Bronze – Folk Maritime and TQ Branding

Bronze – Martistel and Shuka

 

Best Visual Identity from the Travel and Tourism Sector

Gold – Hawar Resort by Mantis and JansenHarris

Gold – Saudi Tourism Authority and TQ Branding

Silver – Gathern and Gene Branding

Bronze – AUH and JansenHarris

 

SPECIAL RECOGNITION

 

Brand Strategist of the Year

Roger Gray – Brash Agency

 

Creative Director of the Year

Daniel Fernández Gómez – Accenture Song

 

Young Contender of the Year

Alba Morales – Accenture Song

 

GRAND ACCOLADE

 

Best Overall Visual Identity

7X and Brand Lounge

 

Grand Prix

Etihad Credit Bureau and Accenture Song