Transform Awards proudly announces Asia 2025 shortlist
The Transform Awards will once again celebrate the transformative power of rebranding and brand development in Asia. It remains the only awards programme in the region to recognise best practice in corporate, product and global brand development work.
Last year’s edition of the Transform Awards Asia in Singapore was marked by the fantastically high quality of entries across all categories. However, this year’s shortlisted entrants will hope to emulate the success of Pernod Ricard and MetaDesign China Limited, which won the hearts of Transform judges along with the ‘Grand prix’ trophy.
Each entry into the 2025 edition was, as always, examined by a panel of expert judges in a process focused on creativity, innovation, strategic excellence and implementation. Determining which organisations demonstrated branding brilliance, this year’s judges hailed from a wide variety of organisations, including Diageo, The Coca Cola Company and YouTube.
Jack Cousins, editor at Transform magazine, says, “We are delighted to be back in Shanghai this year to celebrate your brilliant work in brand design and strategy. Having chaired a judging session for the Transform Awards Asia 2025, it was clear to me and my group of judges that the calibre of entries has gone up a notch. Congratulations to all of you who made the shortlist, it is richly deserved.”
Transform magazine is also delighted to announce the 2025 Asia Awards ceremony will once again take place in Shanghai. The event will be hosted on 20 November at the Ritz Carlton, Shanghai Pudong.
The full shortlist is as follows:
CONTENT
Best Use of a Visual Property
Enoulite and Design Bridge and partners
Diageo India, Smirnoff and Bulletproof
in77 and FutureBrand
Logitech and LABBRAND
Shanghai Juss Event Management Co., Ltd. and Jibe
VUS and Line Collective
Best Brand Architecture Solution
Guizhou Tourism Industry Development Co. and LABBRAND
Weimob and Interbrand
Best Use of Copy Style or Tone of Voice
Logitech and LABBRAND
Re’equil and BOD Consulting
Tsingtao and Landor
Best Brand Experience
AZKO and Landor
Clarins and Lonsdale Design
Marriott and LABBRAND
PepsiCo – WHATTHECUP!
VOCUIS Branding & Design
Best Wayfinding or Signage
Sungrow and MetaThink Consulting
Wellington College International Shanghai and J.W.D.K
Best Audio Brand
Cathay and Sixième Son
SMBC Indonesia and Landor
Best Use of Typography
Adidas and LABBRAND
BAFUNHUI and Design Bridge and partners
International Cricket Council and WiteKite
Best Place Brand
BAFUNHUI and Design Bridge and partners
Indonesia Pavilion and Celsius Creative Lab
Shanghai Chengtou Holding Co., Ltd.
PROCESS
Best Implementation of a Brand Development Project
AZKO and Landor
BDMNTN-XL by Binomial Consulting and Rehla Design
Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore
Weichuan and RedFern Digital
Best Localisation of an International Brand
Atlantis and FutureBrand
Diageo India, Smirnoff and Bulletproof
Nescafé and CBA Design
Nutella, Ferrero Trading (Shanghai) Co., Ltd. and Shiny Bay Design Consulting (Shanghai) Co.,Ltd.
Vita Coco and LABBRAND
STRATEGY
Best Creative Strategy
AUDI and MetaDesign China
Cathay Cargo and Leo Hong Kong
GOLDEN UNION GROUP and J.W.D.K
India Gate and Landor
P&G and NiCE Ltd
RPC and Living Group
Best Brand Evolution (Business)
Digiwin and Siegel+Gale
MINISO
VUS and Line Collective
Weimob and Interbrand
Best Brand Evolution (Consumer)
ChaPanda and Landor
Churin Leader Foods and Dragon Rouge
India Gate and Landor
Jinhe and Siegel+Gale
Korean Air and Lippincott
Moji Weather and Interbrand
Best Brand Evolution (Corporate)
Hongkong Land and DNCO
ISB and Landor
Lancy Cosmetology and Dragon Rouge
Sime and Deloitte Southeast Asia
Best Strategic or Creative Development of a New Brand
AZKO and Landor
BAFUNHUI and Design Bridge and partners
Call Me Chunky and Landor
CSCEC Huaxia (Beijing) Industrial Operation Management Co., Ltd. and Jibe
Guizhou Tourism Industry Development Co. and LABBRAND
Shanghai Juss Event Management Co., Ltd. and Jibe
Best Development of a New Brand Within an Existing Brand Portfolio
AUDI and MetaDesign China
China Resources Land Limited and Dragon Rouge – MIXC Village
Diageo India, Smirnoff and Bulletproof
Sustainable Metal Cloud (SMC) and Your Creative Agency
Vitantonio and PROGLÉ.
Best Naming Strategy (New Name)
BAFUNHUI and Design Bridge and partners
Call Me Chunky and Landor
Guizhou Tourism Industry Development Co. and LABBRAND
SHANGHAI JIAYUN INVESTMENT and J.W.D.K
Best Naming Strategy (Rename)
GOLDEN UNION GROUP and J.W.D.K
Kanadevia and Interbrand
TYPE
Best Corporate Rebrand Following a Merger or Acquistion
Vistra and Prophet
ekpi, by AgencyX DKSH
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
Digiwin and Siegel+Gale
KPJ Healthcare and Deloitte Southeast Asia
Lancy Cosmetology and Dragon Rouge
Percen and FutureBrand
Reolink and Interbrand
SHIMAO STAR HOTELS GROUP and COMMON
Best Brand Consolidation
ANATTA and LABBRAND
Best Digital Transformation
Hongkong Land and DNCO
MoMo and M-N Associates
RPC and Living Group
Best Employer Brand
Chow Tai Fook Jewellery Group and Landor
DKSH
WRAPPED
Best Use of Packaging (Glass)
Diageo India, Smirnoff and Bulletproof
Nativis Group – Eldoria and Kiilat Pte. Ltd
Best Use of Packaging (Print and Card)
Elevit Kids and Bayer PX
MetaDesign China
SOKO and Bracom Agency
TalEcid and Bayer PX + Elmwood
Best Use of Packaging (Other)
Elevit Blisters and Bayer PX
Diageo India, Smirnoff and Bulletproof
P&G and NiCE Ltd
Best Use of Packaging (Limited Edition)
LUX and Lonsdale Design
MetaDesign China
Mizone and Interbrand
PepsiCo – Lay’s Kite Multipack
SECTOR
Best Visual Identity by a Charity, NGO or Not-for-Profit
Children's Cancer Run and Rice Studios
Wisheye Charity and TAAS Sustainable Design Consulting Co., Ltd.
Best Visual Identity from a Startup
Moocovan and Demo Design Studio
Sunseeker and FutureBrand
Best Visual Identity from the Automotive Sector
AUDI and MetaDesign China
Horizon Robotics and Siegel+Gale
Best Visual Identity from the Education Sector
ISB and Landor
Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore
Best Visual Identity from the Energy and Utilities Sector
Shanghai Electric and Interbrand
Sungrow and MetaThink Consulting
Best Visual Identity from the Agricultural, Engineering and Manufacturing Sector
Agibot and Pinbrand
Jinhe and Siegel+Gale
QDP and M-N Associates
Best Visual Identity from the FMCG Sector
DoDo by Thong Siek Global (TSG) and ABrandADay
India Gate and Landor
Unilever Asia Pte Ltd and Cowan Asia Pty Ltd
Best Visual Identity from the Food and Beverage Sector
Chapanda and Landor
Diageo India, Smirnoff and Bulletproof
Tram Cream Coffee and Bracom Agency
Zhang Liang Group and LABBRAND
Best Visual Identity from the Healthcare and Pharmaceutical Sector
Invengene and Landor
Lancy Cosmetology and Dragon Rouge
Prime Medical Care and Line Collective
Best Visual Identity from the Lifestyle and Wellbeing Sector
Biti's Hunter and M-N Associates
Dharana and Landor
Moji Weather and Interbrand
Best Visual Identity from the Professional Services Sector
Bracom Agency
RPC and Living Group
Vistra and Prophet
Best Visual Identity from the Property, Construction and Facilities Management Sector
China Resources Land Limited and J.W.D.K
in77 and FutureBrand
Best Visual Identity from the Retail Sector
BAFUNHUI and Design Bridge and partners
Chow Tai Fook and Lippincott
Best Visual Identity from the Sports and Leisure Sector
adidas and LABBRAND
Asian Football Confederation and Polymath
CSCEC Huaxia (Beijing) Industrial Operation Management Co., Ltd. and Jibe
Shanghai Juss Event Management Co., Ltd. and Jibe
Best Visual Identity from the Technology, Media and Telecommunications Sector
Digiwin and Siegel+Gale
Reolink and Interbrand
SM+ and Kiilat Pte. Ltd
Weimob and Interbrand
Best Visual Identity from the Transport and Logistics Sector
Korean Air and Lippincott
Xanh SM – InSpace Creative
Best Visual Identity from the Travel and Tourism Sector
GOLDEN UNION GROUP and J.W.D.K
Guizhou Tourism Industry Development Co. and LABBRAND
Korean Air and Lippincott
China Resources Land Limited and Dragon Rouge – MIXC Village
There is no shortlist for the Grand Accolades. Everyone shortlisted is eligible and the winner will be announced at a very special awards ceremony on 20 November, at the Ritz-Carlton, Shanghai Pudong.
