Transform Awards ANZ 2025 shortlist announced
Focusing on strategy, execution, content and evaluation, the Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of rebranding and brand development. Back for a sixth year, the awards will once again cast a spotlight on the very best branding projects in Sydney this November.
Last year’s star-studded event saw Huon and the thrills™ leave as the big winners on the night. Along with being awarded three Golds, the project also won the highly sought-after ‘Grand Prix’ trophy as well as the admiration of Transform’s judges. The shortlisted entrants in the 2025 edition will hope to emulate its success, as well as last year’s ‘Best Overall Visual Identity’ winner, Inner West Film Fest and Yonder Creative.
The most hotly contended categories this year are ‘Best Use of Audio Branding’ and ‘Best Brand Development Project to Reflect a Change of Mission, Values or Positioning’, with six projects vying for Gold.
Each entry was examined by a panel of expert judges who hail from a wide variety of businesses and organisations including Canva, KPMG Australia and Mondelez. As always, the judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.
The awards ceremony is set to take place in Sydney at the Doltone House Darling Island Wharf in Sydney on 25 November. More details on the event can be found here. Many congratulations to all of our wonderful shortlisted companies.
The full shortlist is as follows:
CONTENT
Best Use of a Visual Property
Brisbane Airport and Traffic
Dandenong Works and Landor
International Grammar School and Collective Objective
Lifeblood and Principals
Nestlé Australia and The Key Branding
Best Brand Architecture Solution
Lord Somers Camp + Power House and BrandOpus (Australia)
Simplot – Birds Eye and The Edison Agency
Tennis Australia and Hulsbosch
The NRMA and Houston Group
Best Use of Copy Style or Tone of Voice
Cover-More and Principals
Luv-a-Duck and Disegno
Plant with Willow and Future Proof Agency
Solo by MYOB and Re Design
Best Brand Experience
Adelaide Football Club and Fuller
Canva Creative Team
International Grammar School and Collective Objective
Mirvac and Frost*collective
Best Use of Packaging
Giorgio's Artisan Cheese and Disegno
King Island Distillery – Bass Strait and Disegno
The Magnum Ice Cream Company and Principals
Best Wayfinding or Signage
Transport for New South Wales and Maynard Design Consultancy
World Square, Sydney | Diadem
Best Use of Audio Branding
BIG W and MassiveMusic
BSP and Sodali & Co
Lifeblood and Principals
Optus and MassiveMusic
The Ring and Smith & Western
TPG and Smith & Western
Best Expression of a Brand on Social Media Channels
Dairy Australia and the thrills™
Football Australia and Hulsbosch
UNICEF Australia
PROCESS
Best External Stakeholder Relations During a Brand Development Project
Allevia and Re:brand
International Grammar School and Collective Objective
Tennis Australia and Hulsbosch
Best Internal Communications During a Brand Development Project
Adelaide Football Club and Fuller
International Grammar School and Collective Objective
Qantas and Principals
Treasury Wine Estates and Brand Council
Zeal Futures
Best Implementation of a Brand Development Project
Hunter Homes and Engineroom Design Co.
International Cricket Council and WiteKite
New Zealand Rugby and Re Design
ReachOut Australia and Yonder Creative
Best Localisation of an International Brand
Aspen New Zealand and Spruik
Engagement Institute and Principals
Kellanova Australia and The Key Branding
STRATEGY
Best Creative Strategy
Luv-a-Duck and Disegno
Priceline – iLLi and the thrills™
Sydney Film Festival and Frost*collective
Vinnies NSW and Houston Group
Best Brand Evolution (Business)
Brisbane Airport and Traffic
Jarden and Creatik Design
Sumo and The Edison Agency
Best Brand Evolution (Consumer)
Adelaide Football Club and Fuller
Aids Council of New South Wales (ACON) and Frost*collective
Michael Hill and Clemenger BBDO
Sara Lee and Disegno
Strike and FutureBrand
Best Brand Evolution (Corporate)
CPA Australia and Principals
Gilbert + Tobin and Folk
IAG and FutureBrand
OmniStar and Hulsbosch
Best Strategic or Creative Development of a New Brand
Dandenong Works and Landor
Frienda and Shuka
King Island Distillery – Bass Strait and Disegno
Reclink Australia – Gamechanger Games and the thrills™
Best Development of a New Brand Within an Existing Brand Portfolio
Australian Championship and Hulsbosch
Cape Byron by Norco and Disegno
GemLife and Theola
Kissed Earth and Creatik Design
Best Naming Strategy (New Name)
Akumin and ET Collective
Reclink Australia – Gamechanger Games and the thrills™
Wesfarmers Health and Houston Group
Best Naming Strategy (Rename)
248 Growth Partners and Hulsbosch
Allevia and Re:brand
Brisbane Airport and Traffic
Mai Lighthouse and Re:brand
RedeMont and DAIS
TYPE
Best Corporate Rebrand Following a Merger or Acquisition
CareSuper and Studio Hoopla
Esencia Wealth and Fuller
PentenAmio
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
Action Education and Spruik
BSP and Sodali & Co
Michael Hill and Clemenger BBDO
NAB and Principals
Treasury Wine Estates and Brand Council
Worley
Best Brand Consolidation
Allevia and Re:brand
Best Employer Brand
Angle Auto Finance and Principals
Aruma and Brand Council
NSW Health, AOD sector and Brand Council
SECTOR
Best Visual Identity by a Charity, NGO or NFP
Future Council and Hulsbosch
Luma and VML
Mai Lighthouse and Re:brand
Best Visual Identity from a Startup
Data Mash-Up and Sodali & Co
Future Council and Hulsbosch
Best Visual Identity from the Education Sector
Billy Blue College of Design and Frost*collective
International Grammar School and Collective Objective
Zeal Futures and Guts Creative
Best Visual Identity from the Energy and Utilities Sector
ElectraNet and Fuller
Sumo and The Edison Agency
Best Visual Identity from the Engineering and Manufacturing Sector
Cutting Edge and DSR Branding
Worley
Best Visual Identity from the Financial Services Sector
Akumin and ET Collective
BSP and Sodali & Co
CareSuper and Studio Hoopla
IAG and FutureBrand
Podium Money and DSR Branding
Best Visual Identity from the FMCG Sector
Froneri USA and The Key Branding
Snackbrands – Kettle and The Edison Agency
Best Visual Identity from the Food and Beverage Sector
Asahi Beverages and Co-Partnership
Australian Wine and Fuller
Simplot – Birds Eye and The Edison Agency
Tumut River Brewing Co. and Creatik Design
W Sydney – 29 30 and THERE
Best Visual Identity from the Healthcare and Pharmaceutical Sector
Allevia and Re:brand
Canopy Clinical and Initial Marketing
Hunter Medical Research Institute and Guts Creative
Nuchev, Oli6 and The Key Branding
Syha and Depot Creative
Best Visual Identity from the Hospitality Sector
Doltone Hospitality Group and ET Collective
Sundays Beach Club and Theola
Best Visual Identity from the Lifestyle and Wellbeing Sector
Bondi Sands and the thrills™
Norganex and Depot Creative
Priceline – iLLi and the thrills™
Best Visual Identity from the Professional Services Sector
Milenia and DSR Branding
Redman Lynch and Creatik Design
Treadstone and Push Creative
Best Visual Identity from the Property, Construction and Facilities Management Sector
Botanic House and Theola
Hunter Homes and Engineroom Design Co.
Pilcher Residential and Push Creative
Placeform and Sodali & Co
Best Visual Identity from the Retail Sector
LaManna and Principals
Michael Hill and Clemenger BBDO
Wesfarmers Health and Houston Group
Best Visual Identity from the Sports and Leisure Sector
Adelaide Football Club and Fuller
International Cricket Council and WiteKite
New Zealand Rugby and Re Design
Reclink Australia – Gamechanger Games and the thrills™
Best Visual Identity from the Technology, Media and Telecommunications Sector
hipages and FutureBrand
Solo by MYOB and Re Design
Stan and Hulsbosch
Best Visual Identity from the Travel and Tourism Sector
Brisbane Airport and Traffic
Chia Laguna Nature Resort and THERE
Sun Siyam and THERE
There is no shortlist for the Grand Accolades. Everyone shortlisted is eligible and the winner will be announced at a very special awards ceremony on 25 November 2025 at the Doltone House Darling Island Wharf, Sydney.
