The data is in...So why is it still being ignored?

An abundance of data now provides a clear blueprint for building powerful brands: grow mental availability through differentiation, emotional priming, and consistent long-term execution. And yet, a walk through any category reveals a landscape of brands that do too few of these things. This session explores the critical gap between "data speak" and "data action," revealing how truly paying attention to the evidence doesn't lead to sterile marketing, but instead unlocks a powerful mandate for brands to be more creative, more distinctive, and ultimately, more effective.