Sleepover brand crafted to redefine rest for weary air travellers

London-based creative studio Without partnered with Airport Dimensions to launch Sleepover, a new global brand offering restful, bookable sleep spaces inside airports that are designed to meet the rising demand for recovery during travel delays. The challenge was to cut through cultural and language barriers while clearly positioning Sleepover as a new category that offers a simple solution for ‘snackable sleep’. The resulting identity blends calm, intuitive UX with charming sleep mascots, a playful tone of voice and a flexible toolkit built for seamless international rollout.