Scout Lab partnered with Healthee, an AI-powered platform simplifying employee healthcare, to craft a brand identity that builds trust and navigational ease in a notoriously complex space. The challenge was to create a visual language that could demystify benefits while supporting informed, confident decision-making. The result is a bold yet approachable identity anchored by a ripple-inspired logo, energetic contrast-led colours and a warm secondary palette designed to balance clarity with optimism.
