OurCreative. adds Yorkshire flair to Rhubacello launch for Wolfe Bros

English distillery Wolfe Bros partnered with independent studio OurCreative. to design the identity for Rhubacello, the latest addition to its growing Cello range. The challenge was to bring a fresh, expressive feel to a category steeped in tradition, while celebrating the distillery’s Yorkshire roots. The resulting design blends Mediterranean hues, abstract forms and playful typography to create a sun-faded, standout look with unmistakable northern character.