One Water brand refreshed with purposeful identity and warmth

Ethical bottled water brand One Water partnered with Brtish brand design agency The Collaborators to sharpen its identity and packaging, reconnecting with consumers through renewed clarity and emotional resonance. The challenge was to work within the constraints of a trademarked logo while making the brand stand out on shelf and speak more clearly to ethically minded audiences. Drawing on historic brand assets, The Collaborators reimagined One Water’s strapline and butterfly icon into a unified identity, softening letterforms and brightening colours to reflect the brand’s enduring mission of providing clean water for all.