New MassiveMusic brand and website designed to amplify the power of sound

Tasked with uniting every part of MassiveMusic behind one clear narrative, creative studio Koto positioned the global music and sound partner to lead the industry’s next wave of growth.

One of the pioneers of audio branding, MassiveMusic required a new overarching brand identity that could signal its next era of growth. Koto’s strategy centred around ‘New Dimensions in Sound’ as a means of unifying separate business units.

Koto’s creative director, Sam Howard, and digital creative director, Anton Martinez, say, “As MassiveMusic enters a new chapter as a unified leader in music and sound branding, the brand had to resonate on a new level. We built the strategy, the system and the site to work as one.”

The target of expressing the physical and emotional power of sound is evidenced in the new logo, which reflects through asymmetry MassiveMusic’s distinctive character as an organisation.

The custom wordmark, meanwhile, makes use of extended letterforms and tighter spacing to evoke solidity and trust, while the overall typography design uses Forma DJR Display to display rhythm and intensity.

This quiet confidence is matched by its monochrome colour palette, which retains the iconic MassiveMusic orange as a means of adding energy in the right moments.

Another crucial part of the project for Koto was translating this new identity for MassiveMusic’s digital audience on its website. The agency’s development partner, Good City, ensured the revamped identity was fully retained online, matching the guidelines crafted by Koto.

Howard and Martinez add, “The result is a brand that looks and feels like MassiveMusic everywhere it shows up, and a digital platform that lets their team build at speed without losing an inch of craft.”

Paul Langworthy, chief revenue officer of Songtradr and MassiveMusic, concludes, “Our new brand identity and digital presence expertly capture our creative ambition, technological depth and the true impact our work has on audiences. Empowering our brand to continue to redefine music and sound's role as a growth driver for today's most ambitious brands, agencies and digital music services.”