Lonsdale unveils L’Atelier Alpine flagship experience

Lonsdale has unveiled L’Atelier Alpine, a flagship on Paris’ boulevard des Capucines designed as a physical expression of the sports car brand’s new, more premium positioning. Blending performance, design and lifestyle, the space brings Alpine’s “art of lightness” to life through simulators, live Grand Prix screenings, bespoke customisation and a design-led bar. More than a retail environment, L’Atelier Alpine acts as a cultural hub and community accelerator, redefining modern luxury at the intersection of competition and creativity.