Kinnie steps into new markets with new ‘Drink Different’ identity

Maltese soft drink icon Kinnie has unveiled a global-facing brand refresh by British branding agency bluemarlin, reimagining its bittersweet originality for a new, adventurous generation. With a bold new visual identity, modern wordmark and expressive textures, the design balances Kinnie’s 70-year heritage with youthful energy and international ambition. At its core is a clear strategic shift: Kinnie isn’t trying to fit in, it’s proudly standing out.