JDO rebrands brewer Big Hug with bold, optimistic identity

Independent brand design agency JDO has partnered with UK brewer Big Hug to deliver a vibrant rebrand that unifies its range and amplifies its mission to ‘brew for better, for people and planet’. The refreshed identity introduces a bold brandmark and new ‘World Hug’ logo, while riotous colour helps communicate the brand’s social and environmental purpose. Distinctive packaging architecture and collage-led designs now make every beer a visible and emotionally engaging symbol of positive change.