Hardin’s Creek whiskey unveils fantasy-inspired identity

Hardin’s Creek, a limited-release whiskey series from the James B. Beam Distilling Company, partnered with Design Bridge and Partners to create a new fantasy-inspired brand identity aimed at modern drinkers. The three 11-year-old 'warehouse series’ bourbons each feature symbolic mascots tied to their Kentucky aging warehouses. Illustrated by Max Löffler with typography by Rob Clarke, the labels form segments of a larger collectible map that represents the imaginative world of Hardin’s Creek, reinforcing themes of exploration, storytelling and discovery.