Empathy is their best policy: How Amica developed its sonic brand

For more than a century, the mutual insurance company Amica has built its reputation on empathy — the kind that listens deeply, shows up in meaningful ways and provides peace of mind when it’s needed most. Now, Amica is bringing that same spirit to sound. For the first time, they’ve developed a sonic brand — a signature sound designed to reflect who they are and how they show up for their customers, holding empathy at the heart of it.

This session was recorded on October 8 at Transform Live North America 2025.