Brompton’s bold new identity aims to open up global growth opportunities
To mark its 50th anniversary, iconic folding bike brand Brompton partnered with London-based Studio Blackburn to refresh its global brand expression. Centred on the new positioning ‘Life Unfolded’, the identity puts motion at its core, with a flexible design system that reflects the bike’s fold and adaptability across cultures. A new logo system, bespoke typeface and signature Klein blue unify the brand worldwide, celebrating both its London heritage and its growing global community.
