Brand Oath launches inclusive new identity for Scottish Athletics’ ‘Let’s Go’ programme

Scottish Athletics teamed up with design agency Brand Oath to create Let’s Go, a bold and inclusive brand and digital platform designed to modernise and grow participation in Run, Push, Jump, Throw activities for five–12-year-olds across Scotland. The challenge was to create a unified identity that felt welcoming, energetic and engaging for a wide range of young users, while also supporting coaches with easy-to-use tools and content. Brand Oath delivered a playful, tech-inspired brand system rooted in interactivity, accessibility and community that helps young athletes feel they truly belong from their very first session.