• Transform magazine
  • April 16, 2024

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Ricardo Rum seeks to give a taste of the Bahamas with its new drinks 

6 Vault49 Ricardorum RTD KV

Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers.

Bahamian rum brand Ricardo Rum saw the release of its first ready-to-drink collection as an opportunity to reach new customers and appeal to younger audiences through modern, Bahamas-centric branding. 

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London design studio Vault49 delivered a vibrant colour palette emulating the island’s shops and houses. The project also featured a tropical, hand-made visual language based on signs found in the Bahamas, photography meant to capture island life and launch events to contribute to the ‘Uniquely Bahamian’ brand essence. 

Vault49 will continue to work with Ricardo Rum as the brand seeks to complete a full packaging and design rebrand in the coming months. 

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Commenting on Ricardo Rum’s ready-to-drink brand world and packaging, Vault49 creative director Jonny Bateman says, “We spent time getting to know the Bahamian people – from mixologists to Bahamian historians, liquid scientists to local business owners – visiting different areas to fully understand the country’s diversity and uniqueness, and what makes Ricardo so iconic on the islands.”