North America

Many congratulations to the wonderful winners of the Transform Awards North America 2025

Best Use of a Visual Property

Gold – Ladybird and Nimblebot

Gold – Yum! Brands and ROWE

Silver – TOI and Living Group

Silver – Viiota and Starfish Co.

Bronze – Prime Data Centers and Starfish Co.

Best Brand Architecture Solution

Gold – Cargill Animation Nutrition & Health and Vivaldi

Silver – LS Power and Prophecy

Bronze – CRISIL and Starfish Co.

Best Use of Copy Style or Tone of Voice

Gold – Endura and Reed Words

Silver – Fairfax County and Monigle

Silver – Microsoft and Koto – 50th Anniversary: Change needs makers

Silver – Schneider Electric and Creative Business Company

Bronze – Axinn and Living Group

Bronze – Rize Credit Union and London : Los Angeles

Bronze – West Monroe and Monigle

Best Brand Experience

Gold – PUMA and SGK

Gold – Yum! Brands and ROWE

Silver – Google and Work & Co

Silver – Microsoft and Sterling Brands – Pride: Radical Joy

Bronze – Microsoft and Koto – 50th Anniversary: Change needs makers

Bronze – Microsoft and O0 – Voter Registration: Be part of something bigger

Best Wayfinding or Signage

Gold – Planting Fields Foundation and Wiedemann Lampe

Bronze – ING and Teneo

Bronze – New York University and Via Collective, Incorporated

Bronze – Sidewalk RED and Fathom Studio

Best Place Brand

Gold – Downtown Denver Partnership and DNCO

Silver – Fairfax County and Monigle

Best Internal Communications During a Brand Development Project

Gold – New York Golf Club with Landor and The Preferred Lie

Silver – Adams & Reese and Starfish Co.

Best Implementation of a Brand Development Project

Gold – Yum! Brands and ROWE

Silver – New York Golf Club with Landor and The Preferred Lie

Silver – Sizzler and Tavern Agency

Bronze – Axinn and Living Group

Bronze – Flexcon and MetaDesign 

Highly commended – Ara Partners and Bladonmore

Best Creative Strategy (Business)

Gold – Fairfax County and Monigle

Silver – Schneider Electric and Creative Business Company

Silver – Yum! Brands and ROWE

Bronze – Axinn and Living Group

Bronze – Confluent Health and Brandpie

Best Creative Strategy (Consumer)

Gold – Lobos 1707 and Landor

Silver – Vanity Fair Lingerie and M+C Saatchi Consulting

Bronze – Plano, by Pure Fishing, Inc. and BOLTGROUP

Bronze – Ugly Stik, by Pure Fishing, Inc. and BOLTGROUP

Best Creative Strategy (Corporate)

Gold – CopperPoint Insurance Companies and Dappersmith

Silver – HMH

Bronze – Baxter International and Starfish Co.

Best Brand Evolution (Business)

Gold – BrainCheck and MetaDesign

Silver – Confluent Health and Brandpie

Silver – Flexcon and MetaDesign

Silver – Resmed and Monigle

Bronze – Onpoint and Fazer

Best Brand Evolution (Consumer)

Gold – Feast and Joe Smith

Silver – Cuisinart and MetaDesign

Silver – General Mills, Inc.

Bronze – Orangetheory Fitness and DesignStudio

Bronze – The New York Historical and Lippincott

Best Brand Evolution (Corporate)

Gold – Bank of America and Lippincott

Gold – Belden and Joe Smith

Silver – Lincoln Financial and Lippincott

Silver – Recycled Materials Association and maslansky + partners

Bronze – Bluetooth and Tenet Partners

Bronze – LS Power and Prophecy

Best Strategic or Creative Development of a New Brand

Gold – BRE Hotels & Resorts and Brand Bureau

Gold – North City and DNCO

Silver – Elimini and Lippincott

Silver – New York Golf Club with Landor and The Preferred Lie

Bronze – Access and Fazer

Bronze – Concacaf & Utag, for Concacaf Kick-Off

Bronze – Prime Data Centers and Starfish Co.

Best Development of a New Brand Within an Existing Brand Portfolio

Gold – Yum! Brands and ROWE

Silver – Planters and Smith Design

Silver – Microsoft and Koto – Copilot Flagship Identity

Bronze – Concacaf and WildPigs

Best Naming Strategy (New Name)

Gold – Yum! Brands and ROWE

Silver – Johnson & Johnson MedTech and Landor

Bronze – Candescent and Landor

Bronze – Coinstar and HLK

Best Naming Strategy (Rename)

Gold – Onvida Health and Monigle

Silver – Precision AQ and DeSantis Breindel

Best Corporate Rebrand Following a Merger or Acquisition

Gold – Cohesity and tmp

Silver – Certerra and Design By Structure

Silver – Global Infrastructure Partners (GIP), a part of BlackRock and Agenda

Bronze – BDT & MSD and Fifty Thousand Feet

Bronze – CopperPoint Insurance Companies and Dappersmith

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Gold – Ara Partners and Bladonmore

Silver – Bluetooth and Tenet Partners

Silver – ZACH Theater and Northbound

Bronze – Ascot and Prophecy

Best Brand Consolidation

Gold – The Baldwin Group

Silver – CRISIL and Starfish Co.

Best Digital Transformation

Gold – Practising Law Institute and Work & Co

Silver – Ara Partners and Bladonmore

Bronze – LS Power and Prophecy

Best Employer Brand

Silver – Pariveda Solutions and Sustena, a Pariveda Company

Best Audio Brand

Gold – Amica with why do birds and Mother

Silver – General Mills / Pillsbury and Made Music Studio

Silver – Maybelline New York and Sixième Son USA

Bronze – Northwell Health with Audio UX and Proper Villains

Bronze – Uber and amp

Highly commended – Docusign and amp

Best Sonic Brand Activation

Gold – Maybelline New York and Sixième Son USA

Silver – Marantz and Sonicbrand

Bronze – TD and Sixième Son Canada

Best Sonic Brand Evolution

Gold – BACARDÍ and RESISTER

Silver – Sound of Shell Team

Bronze – Mastercard and amp

Best Use of Packaging (Print and Card)

Gold – ANSA Coatings and Brandology Amsterdam

Silver – S.M. Jaleel and Brandology Amsterdam

Best Use of Packaging (Other)

Gold – PepsiCo – Gatorade Rookie Bottles

Silver – PepsiCo – Gatorade AI Bottles

Bronze – Jameson RTD Pernod Ricard and JDO Global

Best Use of Packaging (Limited Edition)

Gold – ANGOSTURA MIZKAN and JDO Global

Gold – PepsiCo – Pepsi Gladiator II

Silver – PepsiCo – Doritos Feira Preta

Bronze – Dove Unilever and JDO Global

Best Visual Identity by a Charity, NGO or Not-For-Profit

Gold – Humane World for Animals and Lippincott

Silver – American Library Association and Landor

Bronze – Britt and Fiasco

Bronze – ZACH Theater and Northbound

Best Visual Identity from the Education Sector

Gold – Pearson and Landor

Silver – HMH

Bronze – Practising Law Institute and Work & Co

Best Visual Identity from the Energy, Engineering and Utilities Sector

Gold – Greenlane and Lippincott

Bronze – Enerflex and DeSantis Breindel

Bronze – LS Power and Prophecy

Best Visual Identity from the Financial Services Sector

Gold – Bank of America and Lippincott

Silver – Lincoln Financial and Lippincott

Silver – Rize Credit Union and London : Los Angeles

Bronze – Carter Bank

Best Visual Identity from the FMCG Sector

Gold – General Mills, Inc.

Silver – Colgate-Palmolive

Bronze – PepsiCo – Gatorade Hydration Booster

Best Visual Identity from the Food and Beverage Sector

Gold – Yum! Brands and ROWE

Silver – Lobos 1707 and Landor

Bronze – Pernod Ricard and WMH&I

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – BrainCheck and MetaDesign 

Gold – Viiota and Starfish Co.

Silver – Onvida Health and Monigle

Bronze – Confluent Health and Brandpie

Bronze – Onpoint and Fazer

Best Visual Identity from the Hospitality Sector

Gold – BRE Hotels & Resorts and Brand Bureau

Silver – Sizzler and Tavern Agency

Bronze – Becca and Prophecy

Best Visual Identity from the Industrial and Agricultural Sector

Silver – Flexcon and MetaDesign

Bronze – Bayer Crop Science and HLK

Best Visual Identity from the Professional Services (Advisors and Consultants)

Gold – West Monroe and Monigle

Silver – Prosek and Prophecy

Bronze – CRISIL and Starfish Co.

Best Visual Identity from the Professional Services (Legal and Accountancy)

Gold – Axinn and Living Group

Silver – Adams & Reese and Starfish Co.

Bronze – Practising Law Institute and Work & Co

Best Visual Identity from the Retail Sector

Gold – Feast and Joe Smith

Silver – Cuisinart and MetaDesign

Bronze – Ferrous Lighting and Fazer

Best Visual Identity from the Sports and Leisure Sector

Gold – Orangetheory Fitness and DesignStudio

Gold – Superfeet and MLTI NYC

Silver – New York Golf Club with Landor and The Preferred Lie

Bronze – Shakespeare, by Pure Fishing, Inc. and BOLTGROUP

Best Visual Identity from a Startup

Gold – TOI and Living Group

Silver – SendVia and Agenda

Best Visual Identity from the Technology, Media and Telecommunications Sector

Gold – GameStop and WMH&I

Silver – Cicero and Agenda

Silver – Prime Data Centers and Starfish Co.

Bronze – Bluetooth and Tenet Partners

Best Visual Identity from the Travel and Tourism Sector

Gold – Visit Greater Palm Springs (VGPS) and Starfish Co.

Silver – Travly and Fazer

Brand Strategist of the Year

David Sheehan – Landor

Creative Director of the Year

Luis Juarez – Landor

Young Contender of the Year

Saul Osuna – Landor

Best Overall Visual Identity

Winner – Bank of America and Lippincott

Grand Prix

Winner – Yum! Brands and ROWE