MEA

Many congratulations to the wonderful winners of the Transform Awards MEA 2025

Best Use of a Visual Property

Gold – Abu Dhabi Comedy Week and KNOW Creative

Gold – Platte Island – Waldorf Astoria Seychelles and Balcony8

Silver – Nadura and JansenHarris

Bronze – EIRA Water and Brand Lounge

 

Best Brand Architecture Solution

Gold – EMSTEEL and Bellwether

Silver – Ministry of Municipal Rural Affairs & Housing KSA and Skyne

Silver – Qiddiya and Brash Agency

Bronze – Yas Holding and All About Brands

 

Best Use of Copy Style or Tone of Voice

Gold – Etihad Credit Bureau and Accenture Song

Silver – 7X and Brand Lounge

Bronze – SITE and BOND

 

Best Brand Experience

Gold – Riyadh Season Cup and Interstate Creative Partners

Silver – Etihad Credit Bureau and Accenture Song

Silver – MKU and Brand Lounge

Bronze – Manchester City Football Club and All About Brands

 

Best Use of Packaging

Gold – EIRA Water and Brand Lounge

Silver – Bustanica and KNOW Creative

Silver – Hydrate Me and ADinB

Bronze – EMX and Brand Lounge

Best Wayfinding or Signage

Gold – 7X and Brand Lounge

Bronze – Riyadh Airports Company (RAC)

 

Best Use of Typography

Gold – Abu Dhabi Comedy Week and KNOW Creative

Gold – Al-Qadisiyah with Dragon Rouge and Gene Branding

Silver – Bustanica and KNOW Creative

Silver – SITE and BOND

 

Best Place Brand

Gold – Saudi Tourism Authority and TQ Branding

Silver – New Murabba and Brash Agency

Bronze – Al-Madinah Region Development Authority and D-tales Design Boutique

Highly commended – Hawar Resort by Mantis and JansenHarris

 

Best Expression of a Brand on Social Media Channels

Gold – Aljada Skatepark and Arada

Silver – Prince Mohammed Bin Salman Royal Reserve and TQ Branding

Bronze – UAE School Games and ADinB

Best Internal Communications During a Brand Development Project

Gold – Ethara and Acorn Strategy

Silver – EMSTEEL and Bellwether

Silver – U by Emaar and Karak

Bronze – OQBi and Skyne

 

Best Implementation of a Brand Development Project

Gold – Etihad Credit Bureau and Accenture Song

Silver – Department of Community Development – Numou and ADinB

Silver – VIM EV and Recollect Studios

 

Best Localization of an International Brand

Gold – Georgetown University and Skyne

Bronze – Chipsy Kettle Cooked Redesign. and PepsiCo

Best Creative Strategy (Business)

Gold – SITE and BOND

Silver – Al-Qadisiyah with Dragon Rouge and Gene Branding

Silver – Central Testing Lab (CTL) and Viola Communications

Bronze – Saudi Halal Center and Gene Branding

 

Best Creative Strategy (Consumer)

Gold – Mokha 1450 and Rogue

Silver – Bustanica and KNOW Creative

Silver – Hawar Resort by Mantis and JansenHarris

Bronze – High Mark Distillery and Rogue

 

Best Creative Strategy (Corporate)

Gold – 7X and Brand Lounge

Silver – EMSTEEL and Bellwether

Bronze – Havelock One and Rogue

 

Best Brand Evolution (Business)

Gold – Etihad Credit Bureau and Accenture Song

Gold – SITE and BOND

Silver – Central Testing Lab (CTL) and Viola Communications

Silver – Gathern and Gene Branding

Bronze – United Insurance Company and Limefish Design

 

Best Brand Evolution (Consumer)

Gold – Mokha 1450 and Rogue

Silver – Bustanica and KNOW Creative

Silver – High Mark Distillery and Rogue

Bronze – Al Shifa Honey and Skyne

Bronze – U by Emaar and Karak

Best Brand Evolution (Corporate)

Gold – 7X and Brand Lounge

Silver – General Organization of Social Insurance and TQ Branding

Silver – TransMedia Dynamics and OMNI Creative Agency

Bronze – Hadef & Partners and Siegel+Gale

 

Best Strategic or Creative Development of a New Brand

Gold – EMX and Brand Lounge

Silver – MURU – Waldorf Astoria Doha and Balcony8

Silver – Platte Island – Waldorf Astoria Seychelles and Balcony8

Bronze – XRG and All About Brands

 

Best Development of a New Brand within an Existing Brand Portfolio

Gold – EMX and Brand Lounge

Silver – Saudi Tourism Authority (Saudi Red Sea) and TQ Branding

Silver – Standard Housing Development Authority and Skyne

Bronze – Human Resources and Social Development with Zan Agency

 

Best Naming Strategy

Gold – 7X and Brand Lounge

Gold – XRG and All About Brands

Silver – ROSHN Group – Warefa and VML

Bronze – Department of Community Development and ADinB

Best Corporate Rebrand Following a Merger or Acquisition

Gold – EMSTEEL and Bellwether

Silver – CWB and Gulf Capital with Kinetic

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)

Gold – Etihad Credit Bureau and Accenture Song

Silver – SITE and BOND

Bronze – Central Testing Lab (CTL) and Viola Communications

Highly commended – Yas Holding and All About Brands

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)

Gold – Saudi Tourism Authority and TQ Branding

Silver – Camelicious and Skyne

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)

Gold – 7X and Brand Lounge

Gold – EMSTEEL and Bellwether

Silver – Reso and Industry Partners Limited

Bronze – Modon and All About Brands

 

Best Brand Consolidation

Gold – EMSTEEL and Bellwether

Silver – Reza and Brash Agency

 

Best Digital Transformation

Gold – 7X and Brand Lounge

Gold – General Organization of Social Insurance and TQ Branding

Silver – EIRA Water and Brand Lounge

Silver – Etihad Credit Bureau and Accenture Song

Bronze – Reso and Industry Partners Limited

Best Audio Brand

Gold – Talabat with why do birds and DE FALCON

Gold – Your Bazaar and WithFeeling

Silver – Dubai Racing Club and WithFeeling

Bronze – BSF and MassiveMusic

Bronze – ROSHN Group

 

Best Sonic Brand Activation

Gold – Talabat with why do birds and DE FALCON

Silver – Sound Affects and Sixième Son

Bronze – Festival City DCFM and Ahmad Haffar

Bronze – Platte Island – Waldorf Astoria Seychelles and Balcony8

 

Best Sonic Brand Evolution

Gold – AROYA Cruises and MassiveMusic

Silver – Saudia and amp

Best Visual Identity by a Charity, NGO or Not-For-Profit

Gold – Art of Heritage and Zan Agency

Silver – Saudi Halal Centre and Gene Branding

 

Best Visual Identity from the Education Sector

Gold – Numu and Yellow

Silver – OIE and OHI Leo Burnett

 

Best Visual Identity from the Energy and Utilities Sector

Gold – OQEP and OHI Leo Burnett

Silver – XRG and All About Brands

 

Best Visual Identity from the Farming and Agricultural Sector

Gold – Central Testing Lab (CTL) and Viola Communications

Silver – Meliha Dairy and Skyne

Bronze – Silal and All About Brands – Innovation Oasis

 

Best Visual Identity from the Financial Services Sector

Gold – Etihad Credit Bureau and Accenture Song

Silver – BFI Bank and Identidadi

Bronze – Abu Dhabi Investment Council and All About Brands

 

Best Visual Identity from the FMCG Sector

Gold – Bustanica and KNOW Creative

Silver – Nadura and JansenHarris

Bronze – Al Shifa Honey and Skyne

Bronze – EIRA Water and Brand Lounge

 

Best Visual Identity from the Food and Beverage Sector

Gold – MURU – Waldorf Astoria Doha and Balcony8

Gold – Souk Nook and JansenHarris

Silver – EIRA Water and Brand Lounge

Silver – Menu Mechanics and Kook 

Bronze – Mokha 1450 and Rogue

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – Ovasave and Yellow

Silver – Reza and Brash Agency

Bronze – The Department of Health Abu Dhabi with Abu Dhabi Health Data Services and M&C Saatchi Consulting

Best Visual Identity from the Industrial, Extractives and Basic Materials Sector

Gold – EMSTEEL and Bellwether

Silver – OQBi and Skyne

Bronze – MS Metals and Skyne

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Abu Dhabi Comedy Week and KNOW Creative

Silver – Department of Community Development – Nabdh and ADinB

Bronze – Anat and Mr.Studio Co.

Bronze – Tulah and Brash Agency

Best Visual Identity from the Professional Services Sector

Gold – Female Talent Agency (FTA) and Airborne Studio

Silver – Central Testing Lab (CTL) and Viola Communications

Bronze – Reso and Industry Partners Limited

Highly commended – Growdash and Acorn Strategy

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Gold – New Murabba and Brash Agency

Silver – Arisha Terraces and Skyne

Bronze – Douglas OHI and OHI Leo Burnett

 

Best Visual Identity from the Public Sector

Gold – 7X and Brand Lounge

Silver – General Organization of Social Insurance and TQ Branding

Silver – The Culture House and Zan Agency

Bronze – Central Testing Lab (CTL) and Viola Communications

Bronze – Libraries commission by the ministry of culture and Shaddah Design Studio

 

Best Visual Identity from the Retail Sector

Gold – Voieur and Brand Lounge

Silver – Boshies and Kook

Bronze – The Galleria Mall and Balcony8

 

Best Visual Identity from the Sports and Leisure Sector

Gold – Al-Qadisiyah with Dragon Rouge and Gene Branding

Silver – UAE School Games and ADinB

Bronze – Aljada Skatepark and Arada

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Gold – Avance Metering and OMNI Creative Agency

Silver – SITE and BOND

Bronze – Etihad Credit Bureau and Accenture Song

 

Best Visual Identity from the Transport and Logistics Sector

Gold – Riyadh Air and PriestmanGoode

Silver – 7X and Brand Lounge

Silver – EMX and Brand Lounge

Bronze – Folk Maritime and TQ Branding

Bronze – Martistel and Shuka

 

Best Visual Identity from the Travel and Tourism Sector

Gold – Hawar Resort by Mantis and JansenHarris

Gold – Saudi Tourism Authority and TQ Branding

Silver – Gathern and Gene Branding

Bronze – AUH and JansenHarris

Brand Strategist of the Year

Roger Gray – Brash Agency

 

Creative Director of the Year

Daniel Fernández Gómez – Accenture Song

 

Young Contender of the Year

Alba Morales – Accenture Song

Best Overall Visual Identity

7X and Brand Lounge

 

Grand Prix

Etihad Credit Bureau and Accenture Song