MEA


The winners
Many congratulations to the wonderful winners of the Transform Awards MEA 2025

Best Use of a Visual Property
Gold – Abu Dhabi Comedy Week and KNOW Creative
Gold – Platte Island – Waldorf Astoria Seychelles and Balcony8
Silver – Nadura and JansenHarris
Bronze – EIRA Water and Brand Lounge
Best Brand Architecture Solution
Gold – EMSTEEL and Bellwether
Silver – Ministry of Municipal Rural Affairs & Housing KSA and Skyne
Silver – Qiddiya and Brash Agency
Bronze – Yas Holding and All About Brands
Best Use of Copy Style or Tone of Voice
Gold – Etihad Credit Bureau and Accenture Song
Silver – 7X and Brand Lounge
Bronze – SITE and BOND
Best Brand Experience
Gold – Riyadh Season Cup and Interstate Creative Partners
Silver – Etihad Credit Bureau and Accenture Song
Silver – MKU and Brand Lounge
Bronze – Manchester City Football Club and All About Brands
Best Use of Packaging
Gold – EIRA Water and Brand Lounge
Silver – Bustanica and KNOW Creative
Silver – Hydrate Me and ADinB
Bronze – EMX and Brand Lounge
Best Wayfinding or Signage
Gold – 7X and Brand Lounge
Bronze – Riyadh Airports Company (RAC)
Best Use of Typography
Gold – Abu Dhabi Comedy Week and KNOW Creative
Gold – Al-Qadisiyah and Gene Branding
Silver – Bustanica and KNOW Creative
Silver – SITE and BOND
Best Place Brand
Gold – Saudi Tourism Authority and TQ Branding
Silver – New Murabba and Brash Agency
Bronze – Al-Madinah Region Development Authority and D-tales Design Boutique
Highly commended – Hawar Resort by Mantis and JansenHarris
Best Expression of a Brand on Social Media Channels
Gold – Aljada Skatepark and Arada
Silver – Prince Mohammed Bin Salman Royal Reserve and TQ Branding
Bronze – UAE School Games and ADinB

Best Internal Communications During a Brand Development Project
Gold – Ethara and Acorn Strategy
Silver – EMSTEEL and Bellwether
Silver – U by Emaar and Karak
Bronze – OQBi and Skyne
Best Implementation of a Brand Development Project
Gold – Etihad Credit Bureau and Accenture Song
Silver – Department of Community Development – Numou and ADinB
Silver – VIM EV and Recollect Studios
Best Localization of an International Brand
Gold – Georgetown University and Skyne
Bronze – Chipsy Kettle Cooked Redesign. and PepsiCo

Best Creative Strategy (Business)
Gold – SITE and BOND
Silver – Al-Qadisiyah and Gene Branding
Silver – Central Testing Lab (CTL) and Viola Communications
Bronze – Saudi Halal Center and Gene Branding
Best Creative Strategy (Consumer)
Gold – Mokha 1450 and Rogue
Silver – Bustanica and KNOW Creative
Silver – Hawar Resort by Mantis and JansenHarris
Bronze – High Mark Distillery and Rogue
Best Creative Strategy (Corporate)
Gold – 7X and Brand Lounge
Silver – EMSTEEL and Bellwether
Bronze – Havelock One and Rogue
Best Brand Evolution (Business)
Gold – Etihad Credit Bureau and Accenture Song
Gold – SITE and BOND
Silver – Central Testing Lab (CTL) and Viola Communications
Silver – Gathern and Gene Branding
Bronze – United Insurance Company and Limefish Design
Best Brand Evolution (Consumer)
Gold – Mokha 1450 and Rogue
Silver – Bustanica and KNOW Creative
Silver – High Mark Distillery and Rogue
Bronze – Al Shifa Honey and Skyne
Bronze – U by Emaar and Karak
Best Brand Evolution (Corporate)
Gold – 7X and Brand Lounge
Silver – General Organization of Social Insurance and TQ Branding
Silver – TransMedia Dynamics and OMNI Creative Agency
Bronze – Hadef & Partners and Siegel+Gale
Best Strategic or Creative Development of a New Brand
Gold – EMX and Brand Lounge
Silver – MURU – Waldorf Astoria Doha and Balcony8
Silver – Platte Island – Waldorf Astoria Seychelles and Balcony8
Bronze – XRG and All About Brands
Best Development of a New Brand within an Existing Brand Portfolio
Gold – EMX and Brand Lounge
Silver – Saudi Tourism Authority (Saudi Red Sea) and TQ Branding
Silver – Standard Housing Development Authority and Skyne
Bronze – Human Resources and Social Development with Zan Agency
Best Naming Strategy
Gold – 7X and Brand Lounge
Gold – XRG and All About Brands
Silver – ROSHN Group – Warefa and VML
Bronze – Department of Community Development and ADinB

Best Corporate Rebrand Following a Merger or Acquisition
Gold – EMSTEEL and Bellwether
Silver – CWB and Gulf Capital with Kinetic
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)
Gold – Etihad Credit Bureau and Accenture Song
Silver – SITE and BOND
Bronze – Central Testing Lab (CTL) and Viola Communications
Highly commended – Yas Holding and All About Brands
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)
Gold – Saudi Tourism Authority and TQ Branding
Silver – Camelicious and Skyne
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)
Gold – 7X and Brand Lounge
Gold – EMSTEEL and Bellwether
Silver – Reso and Industry Partners Limited
Bronze – Modon and All About Brands
Best Brand Consolidation
Gold – EMSTEEL and Bellwether
Silver – Reza and Brash Agency
Best Digital Transformation
Gold – 7X and Brand Lounge
Gold – General Organization of Social Insurance and TQ Branding
Silver – EIRA Water and Brand Lounge
Silver – Etihad Credit Bureau and Accenture Song
Bronze – Reso and Industry Partners Limited

Best Audio Brand
Gold – Talabat with why do birds and DE FALCON
Gold – Your Bazaar and WithFeeling
Silver – Dubai Racing Club and WithFeeling
Bronze – BSF and MassiveMusic
Bronze – ROSHN Group
Best Sonic Brand Activation
Gold – Talabat with why do birds and DE FALCON
Silver – Sound Affects and Sixième Son
Bronze – Festival City DCFM and Ahmad Haffar
Bronze – Platte Island – Waldorf Astoria Seychelles and Balcony8
Best Sonic Brand Evolution
Gold – AROYA Cruises and MassiveMusic
Silver – Saudia and amp

Best Visual Identity by a Charity, NGO or Not-For-Profit
Gold – Art of Heritage and Zan Agency
Silver – Saudi Halal Centre and Gene Branding
Best Visual Identity from the Education Sector
Gold – Numu and Yellow
Silver – OIE and OHI Leo Burnett
Best Visual Identity from the Energy and Utilities Sector
Gold – OQEP and OHI Leo Burnett
Silver – XRG and All About Brands
Best Visual Identity from the Farming and Agricultural Sector
Gold – Central Testing Lab (CTL) and Viola Communications
Silver – Meliha Dairy and Skyne
Bronze – Silal and All About Brands – Innovation Oasis
Best Visual Identity from the Financial Services Sector
Gold – Etihad Credit Bureau and Accenture Song
Silver – BFI Bank and Identidadi
Bronze – Abu Dhabi Investment Council and All About Brands
Best Visual Identity from the FMCG Sector
Gold – Bustanica and KNOW Creative
Silver – Nadura and JansenHarris
Bronze – Al Shifa Honey and Skyne
Bronze – EIRA Water and Brand Lounge
Best Visual Identity from the Food and Beverage Sector
Gold – MURU – Waldorf Astoria Doha and Balcony8
Gold – Souk Nook and JansenHarris
Silver – EIRA Water and Brand Lounge
Silver – Menu Mechanics and Kook
Bronze – Mokha 1450 and Rogue
Best Visual Identity from the Healthcare and Pharmaceutical Sector
Gold – Ovasave and Yellow
Silver – Reza and Brash Agency
Bronze – The Department of Health Abu Dhabi with Abu Dhabi Health Data Services and M&C Saatchi Consulting
Best Visual Identity from the Industrial, Extractives and Basic Materials Sector
Gold – EMSTEEL and Bellwether
Silver – OQBi and Skyne
Bronze – MS Metals and Skyne
Best Visual Identity from the Lifestyle and Wellbeing Sector
Gold – Abu Dhabi Comedy Week and KNOW Creative
Silver – Department of Community Development – Nabdh and ADinB
Bronze – Anat and Mr.Studio Co.
Bronze – Tulah and Brash Agency
Best Visual Identity from the Professional Services Sector
Gold – Female Talent Agency (FTA) and Airborne Studio
Silver – Central Testing Lab (CTL) and Viola Communications
Bronze – Reso and Industry Partners Limited
Highly commended – Growdash and Acorn Strategy
Best Visual Identity from the Property, Construction and Facilities Management Sector
Gold – New Murabba and Brash Agency
Silver – Arisha Terraces and Skyne
Bronze – Douglas OHI and OHI Leo Burnett
Best Visual Identity from the Public Sector
Gold – 7X and Brand Lounge
Silver – General Organization of Social Insurance and TQ Branding
Silver – The Culture House and Zan Agency
Bronze – Central Testing Lab (CTL) and Viola Communications
Bronze – Libraries commission by the ministry of culture and Shaddah Design Studio
Best Visual Identity from the Retail Sector
Gold – Voieur and Brand Lounge
Silver – Boshies and Kook
Bronze – The Galleria Mall and Balcony8
Best Visual Identity from the Sports and Leisure Sector
Gold – Al-Qadisiyah and Gene Branding
Silver – UAE School Games and ADinB
Bronze – Aljada Skatepark and Arada
Best Visual Identity from the Technology, Media and Telecommunications Sector
Gold – Avance Metering and OMNI Creative Agency
Silver – SITE and BOND
Bronze – Etihad Credit Bureau and Accenture Song
Best Visual Identity from the Transport and Logistics Sector
Gold – Riyadh Air and PriestmanGoode
Silver – 7X and Brand Lounge
Silver – EMX and Brand Lounge
Bronze – Folk Maritime and TQ Branding
Bronze – Martistel and Shuka
Best Visual Identity from the Travel and Tourism Sector
Gold – Hawar Resort by Mantis and JansenHarris
Gold – Saudi Tourism Authority and TQ Branding
Silver – Gathern and Gene Branding
Bronze – AUH and JansenHarris

Brand Strategist of the Year
Roger Gray – Brash Agency
Creative Director of the Year
Daniel Fernández Gómez – Accenture Song
Young Contender of the Year
Alba Morales – Accenture Song

Best Overall Visual Identity
7X and Brand Lounge
Grand Prix
Etihad Credit Bureau and Accenture Song
Sponsors
ALIGN YOUR BUSINESS WITH THE GLOBAL CELEBRATION OF BRAND DEVELOPMENT
We have a number of sponsorship options available. For more information please email Andrew Thomas at athomas@transformmagazine.net or call the office on +44 (0)20 3950 5356.
Supporting Partners
INTERESTED IN BEING A SUPPORTING PARTNER OF THE TRANSFORM AWARDS?
We'd love to hear from you! Email Finley Chesson at finley.chesson@cravenhillpublishing.com or call the office on +44 (0)20 3950 5356.