Dove releases Bridgerton collaboration with elegant limited-edition products
The collection takes inspiration from the opulence and escapism of Bridgerton with unique products that tell a story. Dove partnered with international brand design agency JDO to create 20 products for the season premiere of the hit Netflix series.
Designed to captivate gen Z and millennial fans of Bridgerton, the collection taps into a desire for small, joyful indulgences. Products include body wash, hand wash, scrub, deodorant, bar and mist, with both their names and scent drawn from the show.
The packaging showcases delicate floral designs surrounding a gold Bridgerton crest on Dove’s classic white background. Scents like ‘Moonlight Masquerade’ and ‘Whispering Wisteria’ aim to evoke the richness and elegance of the Regency era.
“Bridgerton brings emotional escapism. Dove brings credibility and care. Our role was to hold both in balance and create something genuinely collectible,” says Ben Oats, founder and executive creative director at JDO. “In a saturated market, imagination is the differentiator, and this was a chance to do something truly beautiful for Dove.”
The Dove x Bridgerton Collection encapsulates ‘The royal treatment every queen deserves’ campaign idea, transforming everyday cleansing into a quietly luxurious ritual.
