WeWantMore brings boutique charm to Brussels Airlines with detail-rich refresh

Brussels Airlines turned to Antwerp-based design studio WeWantMore to infuse its brand with the warmth and personality long associated with Belgium’s national carrier. Though its logo and colours remained unchanged, the airline sought to move away from a corporate feel and create a more emotionally resonant experience across the entire customer journey. WeWantMore introduced a design concept centred on small gestures that make a world of difference, from a single-dot visual device to a custom Cirrus Sans typeface and richer colour tones. Extending across touchpoints from lounges to onboard interiors, the result is a brand that aims to feel like a boutique hotel in the sky: refined, consistent and unmistakably Belgian.