Transform Awards Europe 2026 open for entries

The Transform Awards Europe is proud to announce it is once again open for entries. Now in its 17th year, it remains the only awards programme to celebrate the transformative power of brand strategy, creativity and design throughout Europe, making it an important day in the calendar for all brand strategists and design agencies.

The 2025 edition of the Transform Awards Europe was certainly one to remember, with TNT Sports and DixonBaxi leaving as the big winner on the night. In addition to scooping up two Golds, the project also won the highly sought after ‘Grand Prix’ as well as applause from judges for being “ambitious and well executed.” Projects entering this year’s awards will also attempt to emulate the success of Bicycle Therapeutics and Greenspace, which won the ‘Best Overall Visual Identity’ award.

All entrants will be judged by an esteemed panel of experts in the branding, marketing, advertising and corporate communications field. They will create a shortlist that recognises the agencies and businesses which excelled in their branding work, before ultimately deciding who will be taking home Highly commended, Bronze, Silver and Gold in their respective categories.

Transform is also excited to announce a change to its audio branding categories. From this year on, Transform will include just a single audio branding category in anticipation of the launch of its inaugural sonic branding awards. More details will follow in due course.

This year, Transform magazine subscribers can take advantage of an early entry discount of £150 off your total entry cost and your fifth entry free when entering by 8 August 2025. Non-subscribers will receive £100 discount off their total entry costs when submitting by 8 August 2025. Subscribe to Transform magazine here. 

All the key dates and deadlines can be viewed here.

For help crafting your winning submissions, download our entry guide.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:

 

CONTENT

Best Use of a Visual Property

Best Brand Architecture Solution

Best Use of Copy Style or Tone of Voice

Best Brand Experience

Best Wayfinding or Signage

Best Use of Typography

Best Audio Brand

Best Place Brand

Best Expression of a Brand on Social Media Channels

 

PROCESS

Best External Stakeholder Relations During a Brand Development Project

Best Internal Communications During a Brand Development Project

Best Implementation of a Brand Development Project

Best Localisation of an International Brand

 

STRATEGY

Best Creative Strategy (Business)

Best Creative Strategy (Consumer)

Best Creative Strategy (Corporate)

Best Brand Evolution (Business)

Best Brand Evolution (Consumer)

Best Brand Evolution (Corporate)

Best Strategic or Creative Development of a New Brand

Best Development of a New Brand Within an Existing Brand Portfolio

Best Naming Strategy (New Name)

Best Naming Strategy (Rename)

Best Naming Strategy (Naming System)

 

TYPE

Best Corporate Rebrand Following a Merger or Acquisition

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)

Best Brand Consolidation

Best Digital Transformation 

 

WRAPPED

Best Use of Packaging (Glass)

Best Use of Packaging (Print and Card)

Best Use of Packaging (Other)

Best Use of Packaging (Limited Edition)

Best Use of Sustainable Packaging

 

SECTOR

• Automotive
• Charity, NGO or Not-For-Profit
• Education
• Energy and Utilities
• Engineering and Manufacturing
• Farming and Agricultural
• Financial Services
• FMCG
• Food and Beverage
• Healthcare and Pharmaceutical
• Hospitality
• Industrial and Basic Materials
• Lifestyle and Wellbeing
• Oil, Gas, Mining and Extractives
• Professional Services (Advisors and Consultants)
• Professional Services (Legal and Accountancy)
• Property, Construction and Facilities Management
• Public
• Retail
• Sports and Leisure
• Startup
• Technology, Media and Telecommunications
• Transport and Logistics
• Travel and Tourism

 

SPECIAL RECOGNITION

Brand Strategist of the Year

Creative Director of the Year

Young Contender of the Year