Copenhagen-based Studio Morfar partnered with Kin to create a warm, human-centred identity for the AI app, which helps users rehearse real-life scenarios through journaling and reflection. The challenge was to stand apart from cold, efficiency-driven AI tools by building a brand rooted in emotional resonance, individuality and companionship. Studio Morfar delivered a tactile visual system anchored by the Kinprint motif, soft typography and dynamic animations that offered greater clarity character to the wellness-tech space.
