Rebranded LGBTQIA+ non-profit Le Refuge evokes joy and pride
The Belgian organisation, which offers young people from LGBTQIA+ backgrounds a place to stay, required a clear, new identity to support this mission. International agency Base Design developed an identity for Le Refuge that strikes an appropriate balance between the organisation’s professionalism and its softer, caring side. The updated branding incorporates a welcoming tone of voice, while the visual language is inspired by the pride flag and utilises gradients as a key tool of expression.
