Iris Worldwide rebrands with bold rallying cry for creativity and cultural relevance

Global agency Iris has launched a striking new identity, built around the Latin motto Participa Aut Peri (‘Participate or Perish’), to reassert its position as a creativity-led micro-network in an increasingly commodified industry. The challenge was to stand apart from in-house teams and global networks by articulating a clearer, bolder vision for brands seeking cultural traction and original thinking. Iris responded with a new visual system centred on a wild boar emblem, a simplified strategic framework and a renewed commitment to unconventional creativity that earns attention through participation.