DuPont reveals electronics spinoff brand, Qnity

Set to be one the world’s biggest solutions providers to the semiconductor and electronics industries, the Qnity Electronics, Inc. brand was designed by Lippincott.

Built from scratch, the Qnity brand identity centres around the theme of connection. The ‘Q’ refers to symbol for electric charge, while ‘unity’ reflects the company’s collaborative nature.

According to Meg Miller, head of communications for DuPont’s Electronics business, the logo underlines the fledgling company’s commitment to innovation and partnership. Radiating from a central chip‑like core, the symbol represents how it will bring stakeholders together to enable advanced computing and advanced connectivity.  

Brendán Murphy, global creative director at Lippincott, says, “We have a legacy of helping clients navigate complex, major inflection points. Spin-offs like this one offer a unique opportunity to create and introduce a new global brand to the market — with a holistic new identity, spanning name, logo and value proposition. We were honoured to work with DuPont to create Qnity, sharing a new story that engages employees and partners and propels the business forward.”