Children’s food brand Little Dish partnered with independent studio Derek&Eric to refresh its identity and better support today’s busy families. Facing a rapidly evolving parenting landscape, the brand needed to evolve from trusted product to trusted partner, and stand out on shelf while offering real-life value at mealtimes. Derek&Eric responded with a vibrant, story-driven brand world, introducing a cast of fantastical characters and a bold new purple identity anchored by a literal ‘Little Dish’. From playful packaging and collectible badges to inner-sleeve games, the new system blends joy, reassurance and practicality in a manner designed to connect with kids and earn parents’ trust.
