BrandMe creates visual identity for Água Serra da Estrela’s sustainability movement

Sumol Compal partnered with creative agency BrandMe to develop the identity for Para Que Nunca Acabe, a long-term environmental movement led by its natural mineral water brand, Água Serra da Estrela. The challenge was to evolve the brand’s visual language in a way that could support authentic sustainability storytelling while honouring its legacy. BrandMe delivered a flexible new system featuring simplified mountain imagery and a bird symbol, while the packaging design was built to grow with the brand’s environmental mission.