Transform Live North America 2025

Kristin Abdel-Aziz is a seasoned marketing and communications executive, currently serving as vice president at Amica Insurance. With a background in insurance claims operations, strategic communications and brand management, she plays a key role in driving Amica's marketing initiatives and enhancing its corporate reputation.

Kristin also brings experience in corporate social responsibility, impactful brand partnerships and public relations, focusing on building authentic connections with customers and communities alike.

A proud alumna of The Pennsylvania State University, she is currently based in the Greater Boston area.

Cicely Delaney is the agency’s executive creative director, overseeing all creative output. An experienced music producer and trained pianist,

Cicely has worked with high level music talent from around the globe to develop distinctive sonic assets for Sonicbrand’s clients. She has a wealth of experience in the creative development and production of sonic branding for global brands such as LEGO, PwC, Shell International and VISA. Cicely is currently serving as a juror for the International Sound Awards 2025. 

David Grabert is chief marketing officer at CGS, where he champions purpose-driven brands and leads go-to-market strategies across software, customer experience, enterprise learning and immersive technologies. With over 20 years in media and advertising—including leadership roles at GroupM/WPP, Cox, Comcast and DISQO—David is renowned for transforming organizations into industry thought leaders. He has rebranded global firms, launched initiatives for responsible media and advanced causes from child safety to LGBTQ+ representation. David’s expertise and passion for purposeful branding consistently deliver positive impact for clients, communities and the industry at large.

Combining her passion and knowledge of music and business, Raven supports the audio strategy team with in-depth research, designing creative assets and developing audio branding concepts. In her spare time, Raven enjoys singing, writing songs and producing electronic music. She explores different genres and methods and collaborates with artists and creatives from different fields.

Claudia is Agenda’s head of creative—and your partner in making sure your brand not only looks good but stands for something. She leads the creative vision with a deep belief that great branding starts with strategy, tells a compelling story and connects emotionally with its audience. Her work blends imagination with intention, helping clients create bold, distinctive brands that move hearts and drive results. Her favorite word is “no” …she takes it as a challenge. For Claudia, obstacles are just opportunities in disguise.

What gets Vincent out of bed every morning? Finding the secret sauce at the heart of every brand (and finding his catch phrase of the day!). As head of strategy, he delivers a combination of sharp insight and imaginative thinking to build extraordinary brands that bring people together and propel businesses forward. Vincent brings deep experience across professional services, tech and financial services, helping complex businesses find clarity, alignment and resonance in times of transformational change.

Driving organizational growth through business transformations and brand strategy expertise mark Rupali's professional experience. Rupali applies her broad understanding of business, emerging technologies, design and user behavior to grow start-ups, medium to large companies and cultural institutions.

Rupali has grown MetaDesign’s footprint by successfully acquiring clients in the US, India, China, Germany and other parts of Europe. She has consulted companies including Cencora, AT&T, BrainCheck, Citibank, Cognizant, Cuisinart, Flexcon, MediaMarkt, Siemens and UCSF. Before MetaDesign she worked in companies focused on multi-cultural advertising, transportation and insurance. Her work has been recognized with awards such as Red Dot Design, iF communication design, German Design Award, Rebrand 100, and Transform NA. She is actively involved in volunteer activities, speaking engagements, and mentoring programs.

Noah is VP, brand and creative at Cencora, a Fortune 10 global healthcare company. He currently leads strategic brand initiatives, ranging from marketing campaigns to integrating brands from mergers and acquisitions. From 2019 to 2023, he drove the renaming and rebranding of AmerisourceBergen to Cencora, one of the largest, most complex rebranding efforts of its kind.

Prior to Cencora, he led and served on award-winning creative teams at Saatchi & Saatchi, GSW Worldwide and Digitas. Noah is a trusted thought partner in B2B, B2C, and B2B2C, embracing his role as a challenger who drives business growth through innovation.

Begüm Tomruk is the industrial design director and creative director of the New York-born luxury audio brand Marantz, as well as other luxury brands within the audio group, including Bowers & Wilkins and Classé. In her current role, the Istanbul-born designer plays a pivotal role by leading industrial design and creative direction. She works closely with in-house design and brand teams to evolve core products and experiences, honoring each brand’s heritage through a holistic design approach — ensuring consistency from initial concept to final customer experience.

A graduate of Mimar Sinan Fine Arts University in Istanbul, Begüm brings a multidisciplinary perspective shaped by her work with renowned design studios and global companies such as GROHE, Beko, and Grundig. Her work has been recognized with numerous international design awards, including the iF DESIGN AWARD and the Red Dot Design Award. She currently serves as a juror for the iF Design Award 2025.

Neil Whitfield is the creative director of Reed Words, an international verbal branding agency with offices in New York, London and Singapore. 

His career has spanned two decades and three continents. From London to Bahrain, Amsterdam to New York, working with some of the most recognizable brands in the world, including Mastercard, Philips, Diageo and Beam Suntory.

His obsession with meaning and clarity has taken him from graphic designer to verbal identity specialist. Building brands with language. Choosing just the right words to bring personality to life and make strategy inspiring. Giving brands the voice they need to create lasting connections with their audience.

Alexander Wodrich is managing director of why do birds, a Berlin-based agency for audio and motion branding. Their clients include companies from 17 countries such as Siemens, Hyundai, GORE-TEX, Ferrari and DHL. Having won the most prestigious creative awards, the agency belongs to the most renowned studios in Europe. Alexander regularly appears as a speaker at universities and congresses on the subject of brands, sound and motion. In his spare time, he is a passionate musician: He has played more than 100 concerts with his bands and recorded several records.