Transform Live ANZ 2025

With over 25 years in branding, Damian has held senior leadership positions at major global firms. He established Landor Associates’ brand strategy practice and later led the Interbrand business in Australia. In 2014, he co-founded For The People, which was twice named Agency of the Year and recognised by D&AD as a top 5 global branding studio. After selling For The People he joined Koto in 2023 to build the business across the APAC region.

Hamish leads XXVI, our in-house brand language studio, where he helps brands find their voice and use it with confidence. With law, media and a love of language in his kit, he’s run workshops and crafted tone for Qantas, NAB, Optus, Origin—and plenty more you’ve read.

Dan has spent a lifetime immersed in the music industry. For over 25 years, he has specialised in sonic branding, helping brands amplify their identities through music and sound. As the founder of Smith & Western, based in Surry Hills, he leads a talented team creating bespoke sonic identities and soundtracks for global clients.

As NAB’s brand identity manager, Susanna is passionate about the power of design to shape how people connect with brands. With more than two decades of experience in brand identity development and management, she’s played a pivotal role in defining and evolving NAB’s identity over time. In 2006, she led the landmark rebrand of National to NAB, and since then has driven a series of transformations that bring vibrancy, clarity and relevance to the brand. Today, under her leadership, NAB’s identity is one of the most distinctive in the market – modern, energetic and instantly recognisable. Standing out in the market and connecting meaningfully with customers every day.

Mike Tosetto is the Director & Founder of Never Sit Still, a Sydney based animation studio known for crafting design-led motion for some of the world’s biggest brands. With a background in branding and design, Mike built the studio from the ground up, and over the years it’s grown into a top tier, globally respected animation studio.  

At Never Sit Still, Mike leads a close-knit team of handpicked creatives, producing work for clients including Adobe, Google, Atlassian, Meta, Coinbase, Spotify and more. His passion lies in motion branding, the art of building dynamic systems that transform strategic ideas into living, breathing brands.

A long standing contributor to the creative community, Mike has chaired AGDA in NSW and spoken at leading industry events including SXSW Sydney, The Design Conference, Node Fest, Adobe Symposium, and many others. He’s a big believer in values that are deeply woven into the studio’s DNA, including collaboration, craft, and culture.

Known for his energy, collaborative spirit and love of making things move, clients enjoy working with him, and according to his wife, he’s the loudest person she knows (and she’s never wrong).

True to the name of his studio, Mike never sits still.

Nick understands how sound propels brand success, recognising its pivotal role in conveying a brand's personality. His contributions have been instrumental in shaping the sonic identities of many renowned brands worldwide, including those with roots in Australia. He Co-founded the acclaimed sound studio, Smith and Western, in 2010 and has curated soundtracks for countless projects, showcasing his decades-long expertise as a composer, sound designer, and creative director. Nick consistently brings a depth of knowledge and skill to every project he undertakes.

Simon is a highly awarded executive creative director leading our major creative projects. With a track record of global brand awards, he’s helped make Principals the most Rebrand-awarded agency in the Asia-Pacific. His clients include NAB, AGL, Australia Post, Australian Unity, Network 10, and Hyundai.