• Transform magazine
  • June 20, 2018

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Melina Thalassinou

New start for Start-Rite

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Start-rite, a children’s footwear company that has been in business for the last 225 years, has partnered with Studio Sutherl& in order to launch a new logo in the context of the company’s complete renovation. Studio Sutherl&,...

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Fresh tomato for Rotten Tomatoes brand

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Rotten Tomatoes has become a cult classic site for online reviews for film and TV since its birth in 1998, managing to stay in the limelight due to its topicality and comedic value. Sticking to a recipe that works, Rotten Toma...

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The evolution of Crumpler

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Originated in Melbourne, Crumpler gained popularity in the mid-90s with its bags and logo being the most accurate representation of the 90s aesthetic, sporting bright colours and clever designs. In 2018, the company decided to...

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'Good Fibrations' in yogurt packaging rebrand

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Arla, the well-known dairy company that originated from Sweden in 1881, was introduced to the UK in 1990 with Lurpak butter. The company has now turned to Springetts Brand Design in order to have a range of fibre yogurts desig...

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#TransformTuesday: 6 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Rice and religion converge in packaging design

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A food that is known to have been consumed since the times of ancient Greece ὄρυζα (oreza), meaning rice, needs all the help it can get to stay up to date. Taking it back to its roots, and name, Here Design has helped Riso D’u...

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