• Transform magazine
  • June 20, 2019

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Melina Thalassinou

Beauty Bay’s makeover for digital-first strategy

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With a rebellious proposition to ‘Break the Rules’ and an arresting visual identity that incorporates bright colours and bold imagery, Beauty Bay has cleverly decided to turn its focus on its biggest target audience of 16-25...

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Oreo and Cadbury tempt consumers with sugar-induced joy

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Snacks may not bring happiness, but they can definitely help. The perfect companion to a hot cup of tea on a rainy afternoon, Oreo and Cadbury haven't become two of the most well-known snack brands for no reason....

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#TransformTuesday: 25 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Australian internet company gets a makeover

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From being one of Melbourne University’s most profitable projects with the rights to manage .au domains, to becoming a global domains and hosting provider and market leader in the industry, Australian internet company Arq Gro...

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Whirli works to transform playtime

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At the early stages of its conception, toy subscription brand Whirli’s founder went to Ragged Edge with an innovative brief: to change the perception of playtime. From this, sprang the idea of a shareable toy box, taking into...

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#TransformTuesday: 18 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Jonathan Kenyon

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The fusion of artists and brands with the purpose of delivering a brand message is a fascinating concept. However, it doesn’t always work the way brands would hope to. Starting off as a street artist himself, Jonathan Kenyon,...

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Apple, Lego and PlayStation top ‘most relevant brands’ ranking

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To determine the most relevant brands to people’s lives, Prophet conducted a survey where 11,500 UK consumers were asked about more than 240 brands across 27 industries. The relevance of each brand was estimated based on four...

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Brands bid customer loyalty goodbye

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International brands with net worths of billions don’t hesitate to invest in advertising campaigns with the hope of reaching a wide audience and connecting with it. The market however, is not the same as it used to be and ‘br...

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#TransformTuesday: 11 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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