With a rebellious proposition to ‘Break the Rules’ and an arresting visual identity that incorporates bright colours and bold imagery, Beauty Bay has cleverly decided to turn its focus on its biggest target audience o...
Melina Thalassinou
Oreo and Cadbury tempt consumers with sugar-induced joy
Snacks may not bring happiness, but they can definitely help. The perfect companion to a hot cup of tea on a rainy afternoon, Oreo and Cadbury haven't become two of the most well-known snack brands for no reason....
#TransformTuesday: 25 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Australian internet company gets a makeover
From being one of Melbourne University’s most profitable projects with the rights to manage .au domains, to becoming a global domains and hosting provider and market leader in the industry, Australian internet company...
Whirli works to transform playtime
At the early stages of its conception, toy subscription brand Whirli’s founder went to Ragged Edge with an innovative brief: to change the perception of playtime. From this, sprang the idea of a shareable toy box, tak...
#TransformTuesday: 18 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Five minutes with Jonathan Kenyon
The fusion of artists and brands with the purpose of delivering a brand message is a fascinating concept. However, it doesn’t always work the way brands would hope to. Starting off as a street artist himself, Jonathan...
Apple, Lego and PlayStation top ‘most relevant brands’ ranking
To determine the most relevant brands to people’s lives, Prophet conducted a survey where 11,500 UK consumers were asked about more than 240 brands across 27 industries. The relevance of each brand was estimated based...
Brands bid customer loyalty goodbye
International brands with net worths of billions don’t hesitate to invest in advertising campaigns with the hope of reaching a wide audience and connecting with it. The market however, is not the same as it used to be...
#TransformTuesday: 11 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
