• Transform magazine
  • March 23, 2017

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Benefits of British design

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Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satchel Compa...

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#TransformTuesday: 21 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Round and round to the rhythm

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Once, 'meat and two veg' was the main component of each meal. Now chia seeds and raw cacao is as likely to be in a kitchen cupboard as baked beans and custard. Many recipe books are the bastions of ‘raw’ products and non-synt...

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Wondrous winter

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Located in the heart of the Gangwon Province, backdropped by the snow-tipped pines of the Taebaek Mountains, the county of Pyeongchang is one of South Korea’s most diverse semirural landscapes. As the vast collection of alpin...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Meat-free meal appeal

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Once upon a time, the British diet was dominated by meat. It formed part of breakfast, lunch and dinner, particularly on more affluent tables; even during the late 20th century, meat was considered a healthy and integral comp...

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Brand communications and the misrepresentation of women

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David Ogilvy, legendary advertising figure, once said, “The consumer isn’t a moron, she is your wife.” The world has changed since Ogilvy’s 1983 treatise, Ogilvy on Advertising, was published, yet brands still haven’t lived u...

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Bold change

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A day of unity and advocacy celebrating the contributions of women across the globe, the theme of this year’s International Women’s Day is #BeBoldForChange. The campaign highlights the need for more gender inclusivity across...

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Bringing own label to the table

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Almost 170 years ago, in June 1847, tea-dealer and resident of Blackpool, UK, Edwin Henry Booth, opened a shop named The China House and began trading under the E.H. Booth & Co. Ltd. When, 16 years later in 1863, Booth added...

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In the bottle

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The popularity of craft beer has led to the growth of microbreweries all around the world. With increasing competition in the marketplace, it’s difficult for these breweries to stand out and expand their customer base. Butcom...

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@transformsays

Bottled water brand, @OneDifference, shakes up packaging for #worldwaterday: https://t.co/Ut4XEwnGH5 https://t.co/b6t3aMVIIZ
Opinion: Steve Owen, executive creative director EMEA @SiegelGale, asks, 'Can older brands fight the flab?'… https://t.co/CYCgvPvz6z