• Transform magazine
  • August 23, 2017

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Lonely Planet develops immersive mobile platform ‘Trips’

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Widely considered an essential accompaniment to any trip, Lonely Planet’s travel guides are required reading for hopeful jetsetters the world over. Founded in 1972, the company was sold to BBC Worldwide in 2007, and once more...

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#TransformTuesday: 22 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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'Everything is experience' in Land Securities Group rebrand

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Owning over 2,400,000 m2 of property across the UK, including central London retail space One New Change, Tottenham Court Road’s Dominion Theatre and the Easton Park estate in Great Dunmow, Essex, the corporation previously k...

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Creative identity and logo for UKTV Originals programming

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The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented televis...

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Dating app Tinder launches updated logo

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Released in September 2012, dating app Tinder allows users to select their preferred matches through a combination of pictures and a short profile on the individual’s interests. Optimised for an increasingly digital-first wor...

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Craft, curiosity and inspiration at heart of fabric and art chain rebrand

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Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the trend has...

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#TransformTuesday: 15 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Premier League releases official anthem in collaboration with MassiveMusic

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The Premier League is widely considered the most influential football league in the world. Since its inception in 1992, it has developed at a blisteringly fast pace. Professional services firm Deloitte’s annual review of foot...

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Sedley Place modernises Sky brand experience

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It’s not unusual for large corporations to occupy impressive buildings, or even complexes, in the city in which they are based. Architecturally, the City of London’s Lloyds of London building is famous for its ‘inside out’ li...

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Treasury Wine Estates launches Millennial-focused brand

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Treasury Wine Estates (TWE) has launched Samuel Wynn & Co, a wine brand specifically designed to target Millennials. The generation born between 1980 and 2000 has changed the market’s dynamics, giving a great importance to ex...

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@transformsays

Global #wine company Treasury Wine Estate launches new #brand targeted at Millennial audience: @TWE_Globalhttps://t.co/yZnqIEOZhZ
UK sausage producer @eatpowters showcases successful product #rebrand: https://t.co/CxXdHjFNW1 https://t.co/siY2K9pAfp
Read about @LPK's new #monogram and brand design for @CincyBallet in yesterday's #TransformTuesday:… https://t.co/dKQPgeBGrO