• Transform magazine
  • March 23, 2018



K-pop-inspired Olympics


When Discovery, owner of Eurosport, was commissioned to broadcast the next four Olympic Games, it committed to attracting a wider, younger audience to make more people interested in the Olympic Games by turning the broadcast...

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Houses of Parliament rebrands with 'portcullis for the digital age'


One of the most iconic institutions in the UK, and perhaps even the world, the Houses of Parliament, has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the pre...

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Fontsmith launches pioneering type system


London-based independent type foundry, Fontsmith, has introduced an innovative adaptive type system, FS Industrie, designed around five different widths and seven different weights, creating a total of 70 alternatives....

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Barts Square in the heart of London


Barts Square, the mixed-used quarter in the heart of London is sporting a new identity, following a place brand experience project by London-based branding agency me&dave. Since 8 March, Helical, a UK focused property investm...

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Whisky experience evokes Victoriana, modern sophistication


The Lowlands, Speyside, the Highlands, Islay and the Islands – and Campbeltown. The traditional regions of whisky making in Scotland have been largely dominated by the former four, at least for the past couple of decades. But...

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#TransformTuesday: 20 March


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Aldo puts best foot forward


A once-average high-street brand has now given way to an elegant retailer that celebrates the street-style aesthetic and can compete with brands like Topshop and Zara in terms of timeliness, quality and accessibility....

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Mortgage services company rebrands as the ‘home of home ownership’


Trussle, a UK- based mortgage service company, has launched a rebrand with the promise of making the process of home ownership a simple, stress-free and gratifying experience by using technology as a means to modernise the tr...

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Water brands work towards sustainable future

Water Bottle Recycling.JPG

Environmental sustainability has become a raising issue in the recent years, with the bottled water industry especially becoming a topic of discussion. Plastic, the primary material used in water bottles, does not only pollut...

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Pharmaceutical brand makes first change in 40 years


Hikma Pharmaceuticals the multinational generic pharmaceutical company has revealed its rebrand and new slogan, ‘Better Health. Within Reach. Every day,’ as well as a new logo and visual identity. The rebrand, led by brand an...

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London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/R8jDy2xE3A
The reopening of Campbeltown's third distillery sees the once-thriving #whisky capital of Scotland officially decla… https://t.co/BL5zrbtagi
Pharamceutical company @hikmapharma has revealed a rebrand and new slogan, ‘Better Health. Within Reach. Every day.… https://t.co/NlT3OB6LPE