• Transform magazine
  • July 16, 2019

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Five Minutes With Leo Leone

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Chief creative officer at New York-based Barbarian, Leo Leone is an expert in creative storytelling and its relationship with technology. He discusses stories and creativity in today’s brands, and the importance of emotions i...

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Kopparberg releases new range targetting Millennial demographic

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Swedish brewery and cider company, Kopparberg, has found its place in the pink gin category as it pairs up with brand design consultancy Elmwood to make a beverage as delectable as it is aesthetically pleasing. The brewery, f...

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Mitsubishi subsidiary rebrands in pursuit of the impossible

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Mitsubishi Tanabe Pharma America (MTPA) commits to helping people with ALS every day. Following the launch of its groundbreaking ALS treatment, the company wanted to build a stronger corporate culture to create trust in their...

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Yamaha’s new identity unifies the brand with waves and stories

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Merging storytelling and music, Yamaha’s rebrand solidifies the company’s position in the music industry and its promise to fuel the passion of artists, unifying regional businesses into one global brand....

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Been A Slice beer turns wasted food into raised glasses

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In an effort to reduce the impact of wasted food in Canada, Second Harvest has partnered with ad agency Bob’s Your Uncle to launch a new product, a beer made from discarded bread....

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#TransformTuesday: 9 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Five Minutes With Fiona Florence

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As the managing director of design agency JDO, Fiona Florence has experience working for brands people live with on a daily basis, including Dove, Ponds, Budweiser and Peroni. She discusses challenges, sustainability and best...

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Fontsmith's new style guide helps designers classify typefaces

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Type foundry Fontsmith has released a style guide for graphic designers, to help them decipher and recognise the most common Latin typefaces. The world of type design is in const...

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Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?

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A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, particularly whe...

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BT Group's new identity shows the purple side of the brand

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To celebrate its 50th birthday, BT Group has unveiled a new identity by London-based studio Red&White, to change the overall image behind the brand. Red&White’s work showcases the company beyond telecommunications, putting em...

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