• Transform magazine
  • July 16, 2018

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Flipboard’s rebrand serves as a reminder of its mission

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In a fast-paced and unpredictable digital age littered with fake news and information overload, it has never been more important for media companies to communicate a clear purpose to their users. By redesigning its visual bran...

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Ukraine’s new place brand revamps country’s global identity

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Having gone through two revolutions and a Russian invasion, Ukraine has had a rocky past. According to a study supported by the British government, the three most common adjectives associated with Ukraine are ‘corruption,’ ‘wa...

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Luxury real estate firm embraces change

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In an effort to prepare the company for the future, Brown Harris Stevens, a luxury residential real estate brokerage firm, has unveiled a new brand identity in collaboration with design consultancy Pentagram....

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Edgier identity unveiled for European football competition

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The UEFA Europa League has united football fans and players for almost fifty years. In preparation for the upcoming season, the league has released a refreshed identity to engage fans and keep up with the dynamic nature of the...

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Museum in Iceland transforms into a more modern version of itself

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After successfully designing maritime museums in the Netherlands and Denmark, Kossmann.dejong was once against tasked to design the visual identity of a museum, this time in Reykjavík, Iceland....

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John Lewis highlights partnership model by rebranding

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John Lewis remains one of Britain’s largest retailers, but as the retail industry continues to struggle during a time of generational change, brands must differentiate themselves in order to stand out. John Lewis Partnership p...

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#TransformTuesday: 10 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Akashi-Tai sake reveals new brand identity and artisan design

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Resulting from the fermentation of rice and the polishing of its bran, sake is Japan’s national drink. Often served ceremonially, its become synonymous with the joviality and socialising that surrounds the consumption of Japan...

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Creativity in legal sector can help build stronger brands

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In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpose and rep...

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Opportunities for brand to rebuild trust in third sector

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There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large and small,...

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