• Transform magazine
  • December 12, 2018

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Collaborative future for WPP's brand and holdings

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Founders have an impact on their businesses beyond the bottom line. They can set the tone for corporate culture, inspire the vision for the future and create a public persona for the organisation. That had been the case with S...

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Five minutes with Pete Hayes

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Consumers are increasingly environmentally aware and looking for products and services that support their sustainability efforts. But what role do brand designers play in all this? Pete Hayes, co-director of brand identity and...

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#TransformTuesday: 11 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Mexican chain Wahaca sports playful, new look

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In the saturated market of casual dining, standing out is hard, especially when there are new brands popping up every day. For the UK’s Mexican street food restaurant chain Wahaca, t...

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Microsoft changes app icons to ‘get out of people’s way’

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Microsoft has updated the design of its app icons to display more discrete and less disruptive images, allowing users to focus on each application’s use, not its branding. A task tak...

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#TransformTuesday: 4 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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New brand broadens scope and awareness for British Academy

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The British Academy, UK’s national body for the humanities and social science, has introduced a new visual identity , which mirrors the academy’s evolution, growth and influence across the UK, with it shaping policy and enrich...

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Five minutes with Yego Moravia

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Yego Moravia, executive creative director at global creative studio Stink Studios LA, has helped to build and lead the Los Angeles office of Stink Studios, working with client partners such as WeTransfer, Netflix, and Nike. No...

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Transform's Young Contenders are building a better brand industry

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Transform magazine covers rebranding and brand development, strategy, design and creative across Europe’s brand industry, and beyond. The industry is developing and maturing, proving with more confidence its value to businesse...

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Miami Marlins introduce new generation of brand identity

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This is not the first time the Florida Marlins has undergone a drastic rebrand. In 2011, the then-Florida Marlins changed their name, logo, and uniform, in an effort to evolve, expand and reach new audiences. Almost a year ago...

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