• Transform magazine
  • April 24, 2017

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The road to Roubaix

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On 9 April 2017, participants in one of the world’s oldest cycling races set off from Compiègne in northern France, towards Roubaix, Belgium. Traversing 53 miles over the cobblestones that comprise much of the riders’ journey...

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Zero degrees longitude

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The museums in Greenwich, London date back to two important moments in British history. The first was the first classical building to be constructed in the UK – the Queen’s House – crafted by Inigo Jones. The second marked th...

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#TransformTuesday: 18 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Branding the search for intelligent life

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In 1974, then-professor of astrology at Cornell University, Frank Drake, along with late astronomer Carl Sagan, composed a message consisting of 1,679 binary digits. Known as the Arecibo message - after the Arecibo radio tele...

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Modern and traditional melt into one in chocolate branding

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Many things that were popular in the past, become so again decades later. That’s why once-trendy shoes shouldn’t be given away without a thought for the future. For British confectionery, beloved brands of the past often carr...

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Transform Awards Asia-Pacific 2017 now open for entries

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Entering its fourth year, the Transform Awards Asia-Pacific opens for entries today with a programme set to build on the ongoing branding success of the region. Yet honouring brand prosperity in the Asia-Pacific region is not...

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Celebrating 50 years of Heinz Meanz Beanz

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With roots stretching back to 1869 and its legacy the envy of competitors, global food brand Heinz enjoys widespread recognition in the canned foods space. While tomato ketchup is perhaps its most ubiquitous brand worldwide,...

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Dr Hadwen Trust rebrands to Animal Free Research UK

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Despite the extent to which cruelty-free research in the cosmetic sector has progressed, a contentious issue remains their use in medical experimentation. However, some organisations have long been dedicated to championing th...

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#TransformTuesday: 4 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Transform Awards Europe 2017 winners announced

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For the eighth year in a row, the Transform Europe Awards has recognised the best in branding from agencies and companies across Europe. Mediated by a panel of esteemed judges, last night’s winners were chosen for their flair...

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@transformsays

Clearer brand strategy for Royal Museums Greenwich affirms its place as global attraction: @JWALondon #RMgreenwichhttps://t.co/y36Z7TQlqr
Miss #TransformTuesday? Here's the most popular rebrand story: @KorevLager, brewed by @StAustellBrew, simplifies it… https://t.co/936ixo91Qj
Flagship @Selfridges store celebrates 50 years of Heinz Meanz Beanz in unique brand experience: @jkrGlobal #Londonhttps://t.co/HV8rYqO6Bb