• Transform magazine
  • August 18, 2018



Space race aesthetic returns in proposed Space Force logos


The National Aeronautics and Space Administration (Nasa) is one of the US’ most frontier-breaking organisations. For decades, it has reached, quite literally, for the stars. Part of its mission is to act as a transparent, publ...

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Davidstow Cheddar cheese rebrand draws inspiration from place of origin


Cheese is a stable in the British diet, with Britain having approximately 700 distinct local cheeses, according to the promotional and educational body for cheese within the UK, the British Cheese Board....

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Lithuanian capital Vilnius rebrands as 'G-spot of Europe'

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The combination of cheap flights, a better work-life balance and an increasingly curious generation of travellers means place makers develop ever-unique strategies to attract tourists, business and residents. And, with some ci...

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Costa Coffee crafts definitive, branded ‘Costa red’


Costa Coffee has an association with the colour red giving the brand a clear hallmark and making it easy to identify when strolling high streets around the world....

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Whisky range unites craft experimentation with brand heritage


Already one of the most popular single malt Scotch whiskies in international markets, Glenfiddich has upped the game even more with the introduction of its ‘Experimental Series.’ The range sees new whiskies and collaborations...

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Design-led medical clinic changes diagnostic approach


In 1847, the American Medical Association was founded to regulate medical care and medical education. That helped New York’s Mount Sinai hospitals establish a standard for excellence throughout the 19th and 20th centuries, and...

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New hotel brand plans to keep guests exploring


Millennial travellers place priority on exploring and experiencing the city; especially cities like London most sites are outside of hotels....

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#TransformTuesday: 14 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Dog health supplement brand unites pet health and happiness

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Pet ownership is a lot like parenthood. Pet owners are always on the lookout for ways to ensure a happy, healthy and long life for their furry companions. For that reason, brand inno...

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IHOP publicity stunt quadruples sales


IHOP, the American multinational diner-style restaurant specialising in breakfast foods, made headlines recently by changing its name from IHOP to IHOb; ‘B’ standing for ‘burger.’ Although promoted as a permanent change, Steph...

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