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Transform magazine | January 27, 2015

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Raising the black flag: Carre Noir’s CEO interviewed

January 14, 2015 |

This year Christophe Fillatre celebrates his tenth anniversary at French brand agency Carré Noir. Andrew Thomas caught up with the president of the personality-driven French brand agency.

With its distinctive black, square marque, there are few brand agencies with an … Read More

Branding awards in the MENA region now accepting entries

January 12, 2015 |

The Transform MENA awards, for exceptional new and evolving brand and rebrand campaigns, will return to Dubai this June. The awards are now accepting entries from companies, agencies and organisations in the Middle East and North Africa region.

Transform is … Read More

Travel agency promises a piece of paradise

January 12, 2015 |

The luxury travel sector is a lucrative, yet competitive, market. In a bid to stand out, Sovereign Luxury Travel has rebranded as Sovereign – Paradise Found.

A new visual identity, designed by London-based SomeOne, will drive this message home.

The rebrand … Read More

ZTE’s brand catches up with its global reach

January 9, 2015 |

ZTE, a Chinese telecommunications equipment and systems company, has westernised its brand by dropping the Chinese characters in its logo and introducing an English slogan with, arguably, western associations.

The company has also come up with a new philosophy: cool, … Read More