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Transform magazine | December 20, 2014

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#TransformTuesday: 9 December

December 9, 2014 |

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. Online learning and creative platform developed by Google, Squared, was redesigned by Jack W Morgan to become visually … Read More

Historic golf brand employs modern technology

December 8, 2014 |

Rebranding an institution as iconic, and steeped in history, as The Open golf championship brings a great deal of responsibility.

With this type of rebrand it can be difficult to achieve modernisation without upsetting the loyal fans that are integral … Read More

Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”

December 5, 2014 |

As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recently worked on the brand … Read More

Make yourself at home

December 3, 2014 |

By Brittany Golob The brand experience at airline lounges rarely extends beyond free food and drink. For MyLounge, No.1 Traveller wanted to redefine the lounge, resulting in a considered, consistent experience that draws the visual identity into sync with the … Read More