Rodney Fitch, design giant, dies aged 76 October 21, 2014 | Transform
Free tickets to video branding event October 20, 2014 | Transform
Pearlfisher rises to the challenge October 20, 2014 | Transform
The future is sustainable October 16, 2014 | Transform
Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?... October 15, 2014 | Transform
Plain sailing at Lippincott October 14, 2014 | Transform
MSN realigns its online identity October 14, 2014 | Transform
E-commerce sparks race to rebrand retail’s digital assets... October 13, 2014 | Transform
Identifying and understanding the most valuable brands... October 10, 2014 | Transform
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience.
Different markets respond in different ways to the various components that make up one complete brand, and global brands must …
The trainer market is booming right now, with Nike and adidas leading the pack.
In this competitive environment of super-brands there is no room for complacency, and the latest athletic footwear retailer to refresh its brand is K-Swiss.
The new …
Paul Twivy, senior strategic consultant, The Partners
Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension of four …