UAE expansion inspires brand overhaul September 22, 2014 | Transform
Stark storytelling informs The Children’s Society’s new strategy... September 19, 2014 | Transform
The design of the ‘un’-United Kingdom September 17, 2014 | Transform
MSN realigns its online identity September 16, 2014 | Transform
The heart of the matter in Southwest Airlines rebrand... September 15, 2014 | Transform
Cancer Research UK brand development reflects scientific progress... September 15, 2014 | Transform
UK railway rebrands corporate website September 15, 2014 | Transform
Sight loss charity seeks audio logo September 12, 2014 | Transform
Norwegian bank redevelops strategy and brand narrative... September 9, 2014 | Transform
In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take place in Hong Kong on 19 November.
The half-day conference …
After a massive overhaul of its on-screen identities, sub-brands, corporate brand and most popular channel, ITV implemented its rebrand overnight last year. Not only were viewers awed by the new, changeable idents, but ITV went on to win five Transform …
New web domains are currently popping up left right and centre, but with everything from .london to .shop and .sport becoming available for monopolisation, brand security is coming under attack.
Recent research from NetNames, an online brand protection and domain …