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Transform magazine | October 25, 2014

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MSN realigns its online identity

October 14, 2014 |

The recently launched MSN web portal was created from scratch with a mobile-ready audience in mind.

The new site is a collaborative platform that pulls content from a host of contributors that include leading global media outlets.

Steve Lynas, regional director of information and … Read More

E-commerce sparks race to rebrand retail’s digital assets

October 13, 2014 |

By David Benady The spread of digital devices over the past few years has sparked a race to revamp brand websites. In this new multi-channel world, people are accessing the web via iPhones, Android phones, all manner of tablets, through … Read More

Identifying and understanding the most valuable brands

October 10, 2014 |

As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy.

Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterday, provide universal metrics … Read More

Transform Asia-Pacific shortlist reveals worldwide branding excellence

October 9, 2014 |

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience.

Different markets respond in different ways to the various components that make up one complete brand, and global brands must … Read More