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Transform magazine | October 21, 2014

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K-Swiss’ new brand retains American heritage

October 7, 2014 |

The trainer market is booming right now, with Nike and adidas leading the pack.

In this competitive environment of super-brands there is no room for complacency, and the latest athletic footwear retailer to refresh its brand is K-Swiss.

The new … Read More

Tesco faces repositioning post crisis

October 7, 2014 |

By David Benady Dave Lewis has got the mother of all relaunches on his hands. The new chief executive of Tesco is tasked with turning around poor performance at the supermarket giant but first has to put out fires on … Read More

Opinion: Paul Twivy asks “What is the purpose of Tesco?”

October 6, 2014 |

Paul Twivy, senior strategic consultant, The Partners

Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension of four … Read More

Cultural icon brings European Games brand to life

September 30, 2014 |

The great success of the past couple Olympics Games, in addition to the growing prominence of events like the Commonwealth Games and the European Capital of Culture have paved the way for a new quadrennial festival of sport, the European … Read More