• Transform magazine
  • December 05, 2016

Top

  • Latest Posts
    • Latest Posts
    • Awards
    • Conferences
    • Features
    • News
    • Opinion
    • Visual Identity

Opinion: How can video content help solve the UK productivity crisis?

Screen shot 2016-12-02 at 12.25.53 PM.png

Ahead of next week's Employer Brand Management conference, Jeremy Stinton talks about the relationship between video and productivity. The conference will be held on 6 December in London....

Read More

Best thing since sliced bread

kin_red_soft_white_med[10][1].jpg

Since its inception in 1989, Kingsmill bread has relied on its all-cap logo splayed across a blue background. The logo has evolved over time, losing a crown and gaining a sun along the way. But in the past 18 months, the bran...

Read More

Opinion: The new employer brand generation

Screen shot 2016-12-01 at 1.49.02 PM.png

Ahead of next week's Employer Brand Management conference, Callum Gill discusses the employer branding for the next generation. The conference will be held on 6 December in London....

Read More

Bright futures

Sol Pattern.jpg

With a tradition of fleeting summers, the UK’s mainstay of overcast gloom is only made worse by a woeful glance at a calendar of frosty months ahead. Yet as the sun goes to work in faraway places, brand consultancy Designhous...

Read More

A place for life

place for life.jpg (1)

Place branding initiatives update the visual identity of an area once it outgrows its previous brand. Targeted marketing of a place raises stakeholder awareness of what certain areas can offer; place branding encourages diffe...

Read More

Huddle together, for good

MIndshare small.gif

In a media landscape dominated by events casting a less-than happy shadow over the lives of many, it’s comforting to know that the industry also impacts society for the better. This was the theme of November’s Huddle for Good...

Read More

Opinion: Is disruption the new steady?

Duncan Shaw - Living Group.jpg

Disruptive business models are changing the global business – and brand – landscape. But Duncan Shaw from Living Group asks, is disruption the new steady? Colleagues in our North...

Read More

Opinion: What makes a team, or a brand, great?

davies.jpg

Examining sporting successes and failures, Philip Davies talks about the importance of leadership, cohesiveness and clear objectives when building a brand Anyone unlucky enough t...

Read More

Brand in action: Mastercard

Mastercard_Pentagram_Press-18a.jpg

Playing your cards right Who: Mastercard What: It’s iconic. It’s priceless. It’s Mastercard, only it’s no longer just a card. One of the world’s biggest and most well-known payme...

Read More

Place branding: Lagos, Nigeria

nigeria-lagos-island-Marina-photo-Paddylo.jpg

The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation brand? Am...

Read More

Brand experience: Airbus Group

4a-Airbus_Experience_Center-Fleet_Wall.jpg

Airbus Group’s Experience Center is the highlight of its new Washington, D.C. office. The technology-driven space focuses on the key characteristic defining the brand – its connection to the sky. Brittany Golob examines the e...

Read More

Peer perspectives: Ahold Delhaize

ahold_delhaize_illustrations.jpg

In July 2016, the $29bn merger of Ahold and Delhaize was signalled by the introduction of a new visual and corporate identity by FutureBrand. David Martin, Food retail and grocery sector brand expert and co-founder of M World...

Read More

#TransformTuesday: 23 August

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

UK awards for employer branding

EBMA.gif

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Read More

Brand stories in Asia-Pacific

apac2.jpg

Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

Read More

Employer brand leaders

St Paul's.jpg

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

Read More

Asia-Pacific: The shortlist

APAC.jpg

The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise strategy and in...

Read More

North America's best brand development work

Transform image (EU).jpg

The shortlist for Transform Awards North America reveals that the region has much to show in the way of innovative brand development. North America will be Transform Awards’ larg...

Read More

#TransformTuesday: 15 September

Transform Tuesday logo.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Employer branding explained

EBM conf 14.png

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

Read More

#TransformTuesday: 18 August

Transform Tuesday logo.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 11 August

Transform Tuesday logo.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

The value of a strong brand

MENA-winners-700x467.jpg

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

Read More

Free tickets to video branding event

new-video-frontiers-700x87.jpg

Transform magazine has been given 10 free tickets for readers who would like to attend this week’s New Video Frontiers event in London. New Video Frontiers is one of Europe’s leading video and TV advertising events, and will be held at the...

Read More