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  • September 30, 2016

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Shortlist for Transform Awards Asia-Pacific 2016 announced

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The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region....

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Pillars of strength

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Whitworth University has revealed an updated logo, carried out by branding agency Phinney Bischoff, to reflect changing times while staying true to its Christian roots....

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#TransformTuesday: 27 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Feeding the multitude

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In a world where the swell of outsourced industries are at once matched by innovative branding and a burgeoning app-based economy, the public cloud has never had such a silver lining. With a host of marquee names championing...

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Opinion: Lessons from heritage and challenger brands

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What lessons can we learn from successful, heritage brands like Coke, and new players like BrewDog?, asks Christian Cook The most successful brands are not just about visual and...

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Opinion: Embracing the power of digital nostalgia

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Sales of vinyl records are soaring and Millennials are out chasing Pokémon, as the past and the future collide, how can brands build a bridge between the digital and physical? Simon Massey, global CEO at the Gild examines thi...

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#TransformTuesday: 23 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Inside out branding

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Employer brand management nurtures brand advocates from the inside out. Its ultimate aim is to generate legions of loyal and happy employees who are willing to espouse positive brand experiences to external stakeholders. Yet...

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Opinion: What makes brand extensions succeed?

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Brand extension has evolved dramatically in the past twenty years or so. Back then, there was a fairly gentle expansion of FMCG goods into adjacent product categories – Mars ice cream bars made huge news in 1988. Now extensio...

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Driving a heritage brand

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“I have always had the philosophy that everyone should have the opportunity to explore, to dream, to envisage things no-one ever asked for.” So says Ed Welburn, former VP global...

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Reaching a common goal

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Corporate and consumer brands are traditionally separate – in terms of tactics, teams and objectives. But that line is shifting as a new breed of company emerges, forcing the two to merge. Does this allow companies to achieve...

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Opinion: Do words still matter?

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Donkey's years ago when Mr. B. Gibb opined "It’s only words, and words are all I have," was he devaluing one of the most precious things known to mankind? Only words! Bloody hell, Barry! Words are sometimes all you need, says...

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Recognising the superlatives

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Guinness World Records, known between 1955 and 1998 as the Guinness Book of Records, is first and foremost a reference book, charting amazing feats of people across the globe....

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UK awards for employer branding

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For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

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Brand stories in Asia-Pacific

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Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

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Asia-Pacific: The shortlist

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The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise strategy and in...

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North America's best brand development work

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The shortlist for Transform Awards North America reveals that the region has much to show in the way of innovative brand development. North America will be Transform Awards’ larg...

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#TransformTuesday: 15 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

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#TransformTuesday: 18 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 11 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

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Free tickets to video branding event

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Transform magazine has been given 10 free tickets for readers who would like to attend this week’s New Video Frontiers event in London. New Video Frontiers is one of Europe’s leading video and TV advertising events, and will be held at the...

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