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Transform magazine | February 1, 2015

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Stamp of approval as Pitney Bowes rebrands

January 19, 2015 |

In November 1920, the U.S. Congress officially approved post featuring mechanised stamps, thus affirming the transformation of American postal solutions. Pitney Bowes, thus born from the decision, began life as the purveyors of franking and post metering machines.

A mere … Read More

Falafel purveyor embraces roots, modernity in rebrand

January 15, 2015 |

Fried to perfection and served in a variety of multicultural guises, the falafels at Just Falafel have begun to spread the joy of the chickpea around the world. The UAE-based brand has recently announced a rebrand to JF Street Food … Read More

London Luton Airport has big ambition

January 14, 2015 |

London Luton Airport is addressing its image problem with a new brand ahead of its £100m redevelopment programme.

The colourful new visual identity, by Ico Design, has already been implemented in parts of the airport’s interior, and will eventually be visible across wayfinding, … Read More

Raising the black flag: Carre Noir’s CEO interviewed

January 14, 2015 |

This year Christophe Fillatre celebrates his tenth anniversary at French brand agency Carré Noir. Andrew Thomas caught up with the president of the personality-driven French brand agency.

With its distinctive black, square marque, there are few brand agencies with an … Read More