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Transform magazine | July 31, 2014

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Airbnb identifies itself as a home from home

July 17, 2014 |

With its user-oriented rebrand Airbnb has unveiled a complete new visual identity that is accessible to its worldwide client base.

The online accommodation listing and booking community yesterday launched its new brand across multiple channels following on from a launch … Read More

The simple life at Siegel+Gale

July 17, 2014 |

As global brand strategy agency Siegel+Gale gears up for the autumn publication of its annual Global Brand Simplicity Index, Transform magazine catches up with co-CEO and chief creative officer Howard Belk.

Howard Belk is not an unassuming man. Over 1.9m tall … Read More

Domestic violence charity rebrands to be more inclusive

July 16, 2014 |

More than 40% of domestic violence victims are male, a recent British Crime Survey claims.

Despite two in five victims being male, men are widely underrepresented by local authorities, refuge providers and domestic abuse charities.

The Berkshire East & South … Read More

Typeface giant Monotype buys Font International

July 16, 2014 |

Erik Spiekermann, the co-founder of FontShop, has designed typeface families that are used extensively by brands and publications worldwide.

Monotype, a leading global provider of typefaces, has acquired The Berlin and San Francisco offices of FontShop International. As part of … Read More