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Transform magazine | May 6, 2015

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Tailoring a retail brand

April 17, 2015 |

White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched.

The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles intact.

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Opinion: Thackway and McCord ask, “What is the story behind Hillary Clinton’s campaign logo?”

April 17, 2015 |

Kat McCord and Simon Thackway


Criticize Hillary Clinton’s logo all you want, but it’s a breath of fresh air! Look back to her 2000 Senate race logo¹ (yes, we kept it), which no one wisecracked about because they were … Read More

#TransformTuesday: 14 April

April 14, 2015 |

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays

  1. This rebrand of camel milk chocolates follows the Middle East tradition of rebranding local goods into high end products.
  2. Read More

Building brands and reputations

April 14, 2015 |

The Transform conference, Europe, takes place on Tuesday 21 April. Ahead of the event, our moderators have shared their thoughts. Drawing on their own experiences, the articles provide valuable opinions and insights.

The Transform conference will explore each of these topics in … Read More