Transform Awards recognises best in rebranding, brand development and brand repo... November 19, 2014 | Transform
Radio rebrand connects with local communities... November 19, 2014 | Transform
Opinion: Stuart Duncan asks “How can radio stations connect with their lis... November 19, 2014 | Transform
#TransformTuesday: 18 November November 18, 2014 | Transform
Digital strategy and the lap of luxury November 17, 2014 | Transform
Brand in Action: Chip off the old block November 17, 2014 | Transform
Cows, clouds and consistency for Ben & Jerry’s... November 14, 2014 | Transform
Wilberforce Chambers rebrands with Jo and Co.... November 14, 2014 | Transform
Computing the impact of sustainability November 12, 2014 | Transform
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.
1. Cathay Pacific
Flag carrier for Hong Kong, Cathay Pacific gets a more aerodynamic identity as it goes a …
According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment.
The concept of nation branding, and the original Nation Brands Index, was created by British …
Fair to Nature, a UK organisation working with blue chip brands to promote and recognise leading environmentally-friendly food production organisations, has tasked Refinery, an integrated brand communications agency, with refreshing and reforming its brand image.
The rebrand of Fair to …
Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain.
The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands.
The Global Brand Simplicity Index, now …