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Transform magazine | November 21, 2014

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Wilberforce Chambers rebrands with Jo and Co.

November 14, 2014 |

Leading Lincoln’s Inn barristers Wilberforce Chambers has revealed it’s new brand identity by Studio Jo and Co.

Wilberforce Chambers, as a market leader in a number of practice areas, was delivering on client experience, however there was a misconception that … Read More

Computing the impact of sustainability

November 12, 2014 |

With a supply chain fraught with environmental issues and its own sustainability to take into account, Dell prioritises corporate social responsibility as a core part of its business strategy. Emily Andrews reports

Corporate sustainability is evolving. Businesses can no longer … Read More

#TransformTuesday: 11 November

November 11, 2014 |

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. Cathay Pacific

Flag carrier for Hong Kong, Cathay Pacific gets a more aerodynamic identity as it goes a … Read More

Japan scales country brand rankings

November 11, 2014 |

According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment.

The concept of nation branding, and the original Nation Brands Index, was created by British … Read More