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Transform magazine | March 4, 2015

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#TransformTuesday: 17 February

February 17, 2015 |

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. DixonBaxi’s rebrand of British television platform Freeview allows for a more flexible, variable visual identity that reflects the brand’s own … Read More

Virgin Australia completes aircraft livery

February 17, 2015 |

With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task.

When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline created an online video … Read More

Freeview updates television service and brand

February 16, 2015 |

Freeview’s evolved visual identity will support its new positioning as an up-to-date and fresh television service.

Freeview will launch its new connected TV proposition with a rebrand that communicates its new offering. A Freeview representative speaking at the launch event last week said, … Read More

Seattle’s finest modernises brand

February 11, 2015 |

Despite a crushing loss for the Seahawks in the Super Bowl this year, Seattle remains a sport-loving city. That makes the rebrand of its police force, carried out by local agency Dei Creative, a perhaps unintended, but overt nod to … Read More