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Transform magazine | October 22, 2014

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Transform Asia-Pacific shortlist reveals worldwide branding excellence

October 9, 2014 |

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience.

Different markets respond in different ways to the various components that make up one complete brand, and global brands must … Read More

K-Swiss’ new brand retains American heritage

October 7, 2014 |

The trainer market is booming right now, with Nike and adidas leading the pack.

In this competitive environment of super-brands there is no room for complacency, and the latest athletic footwear retailer to refresh its brand is K-Swiss.

The new … Read More

Tesco faces repositioning post crisis

October 7, 2014 |

By David Benady Dave Lewis has got the mother of all relaunches on his hands. The new chief executive of Tesco is tasked with turning around poor performance at the supermarket giant but first has to put out fires on … Read More

Opinion: Paul Twivy asks “What is the purpose of Tesco?”

October 6, 2014 |

Paul Twivy, senior strategic consultant, The Partners

Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension of four … Read More