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Transform magazine | August 2, 2014

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Index evaluates brand strength of top companies

July 18, 2014 |

The FutureBrand Index has named Google the strongest company brand in 2014.

The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through research conducted among thousands of … Read More

Airbnb identifies itself as a home from home

July 17, 2014 |

With its user-oriented rebrand Airbnb has unveiled a complete new visual identity that is accessible to its worldwide client base.

The online accommodation listing and booking community yesterday launched its new brand across multiple channels following on from a launch … Read More

The simple life at Siegel+Gale

July 17, 2014 |

As global brand strategy agency Siegel+Gale gears up for the autumn publication of its annual Global Brand Simplicity Index, Transform magazine catches up with co-CEO and chief creative officer Howard Belk.

Howard Belk is not an unassuming man. Over 1.9m tall … Read More

Domestic violence charity rebrands to be more inclusive

July 16, 2014 |

More than 40% of domestic violence victims are male, a recent British Crime Survey claims.

Despite two in five victims being male, men are widely underrepresented by local authorities, refuge providers and domestic abuse charities.

The Berkshire East & South … Read More