New domains threaten brand security August 28, 2014 | Transform
Vans brand experience favours youthfulness and creativity... August 27, 2014 | Transform
The Dixons Carphone brand communicates unity... August 22, 2014 | Transform
A brand is forever, not just for Christmas... August 20, 2014 | Transform
Greggs demonstrates social media crisis management... August 20, 2014 | Transform
Fairtrade brand develops with new website... August 19, 2014 | Transform
Jewellers target aspirational market with new brand... August 18, 2014 | Transform
Rebranding in the travel sector August 15, 2014 | Transform
Opinion: Debbie Donaldson on social media, “Is so-called engagement really... August 15, 2014 | Transform
Traditional companies, such as banks, can find it difficult to engage with younger consumers.
SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in the marketplace, SupremeGold needed to …
Through analysing levels of familiarity and favourability CoreBrand, a brand strategy and communications firm, measured the most respected brands.
The Brand Respect report is the second of its kind. Brands with high familiarity and favourability are reportedly the most respected, while …
Global strategic branding firm Siegel+Gale and Gramco Company, the largest branding firm in Japan, today announced a strategic partnership that builds upon both firms’ commitment to their domestic and global clients as well as their shared interests in China.
The Edyn brand is characterised by a collaboration between technology and the environment.
A soil scientist created an innovative piece of technology that uses sensors to create the perfect environment for plants. Fuseproject, a design and branding firm, took the bare …