Benefit Cosmetics uses Instagram in Christmas campaign... October 24, 2014 | Transform
Food brand puts its female market at the heart of its messaging... October 24, 2014 | Transform
Industry creates web portal brand October 23, 2014 | Transform
Rodney Fitch, design giant, dies aged 76 October 21, 2014 | Transform
Free tickets to video branding event October 20, 2014 | Transform
Pearlfisher rises to the challenge October 20, 2014 | Transform
The future is sustainable October 16, 2014 | Transform
Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?... October 15, 2014 | Transform
Plain sailing at Lippincott October 14, 2014 | Transform
The recently launched MSN web portal was created from scratch with a mobile-ready audience in mind.
The new site is a collaborative platform that pulls content from a host of contributors that include leading global media outlets.
Steve Lynas, regional director of information and …
By David Benady The spread of digital devices over the past few years has sparked a race to revamp brand websites. In this new multi-channel world, people are accessing the web via iPhones, Android phones, all manner of tablets, through …
As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy.
Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterday, provide universal metrics …
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience.
Different markets respond in different ways to the various components that make up one complete brand, and global brands must …