Industry creates web portal brand October 23, 2014 | Transform
Rodney Fitch, design giant, dies aged 76 October 21, 2014 | Transform
Free tickets to video branding event October 20, 2014 | Transform
Pearlfisher rises to the challenge October 20, 2014 | Transform
The future is sustainable October 16, 2014 | Transform
Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?... October 15, 2014 | Transform
Plain sailing at Lippincott October 14, 2014 | Transform
MSN realigns its online identity October 14, 2014 | Transform
E-commerce sparks race to rebrand retail’s digital assets... October 13, 2014 | Transform
As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy.
Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterday, provide universal metrics …
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience.
Different markets respond in different ways to the various components that make up one complete brand, and global brands must …
The trainer market is booming right now, with Nike and adidas leading the pack.
In this competitive environment of super-brands there is no room for complacency, and the latest athletic footwear retailer to refresh its brand is K-Swiss.
The new …