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Transform magazine | September 2, 2014

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Rebranding in the travel sector

August 15, 2014 |

It has recently been announced that Malaysia Airlines may undergo a rebrand in a last ditch attempt to save its brand from extinction.

This case represents a rebrand motivated by the worst possible circumstances, however, a company being forced to … Read More

Opinion: Debbie Donaldson on social media, “Is so-called engagement really hitting the mark?”

August 15, 2014 |

Everyone knows social is a core focus for brand communicators. Debbie Donaldson, business director at The Big Group, discusses the way to best drive engagement around brand content.

Let’s face it – social media activity is now a core part … Read More

Bank repositions wealth management service to appeal to new generation

August 14, 2014 |

Traditional companies, such as banks, can find it difficult to engage with younger consumers.

SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in the marketplace, SupremeGold needed to … Read More

Most respected brands of 2014

August 12, 2014 |

Through analysing levels of familiarity and favourability CoreBrand, a brand strategy and communications firm, measured the most respected brands.

The Brand Respect report is the second of its kind. Brands with high familiarity and favourability are reportedly the most respected, while … Read More