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Transform magazine | August 29, 2014

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Bank repositions wealth management service to appeal to new generation

August 14, 2014 |

Traditional companies, such as banks, can find it difficult to engage with younger consumers.

SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in the marketplace, SupremeGold needed to … Read More

Most respected brands of 2014

August 12, 2014 |

Through analysing levels of familiarity and favourability CoreBrand, a brand strategy and communications firm, measured the most respected brands.

The Brand Respect report is the second of its kind. Brands with high familiarity and favourability are reportedly the most respected, while … Read More

Siegel+Gale and Japanese branding firm Gramco announce strategic partnership

August 11, 2014 |

Global strategic branding firm Siegel+Gale and Gramco Company, the largest branding firm in Japan, today announced a strategic partnership that builds upon both firms’ commitment to their domestic and global clients as well as their shared interests in China.

Gramco’s … Read More

An all natural brand

August 8, 2014 |

The Edyn brand is characterised by a collaboration between technology and the environment.

A soil scientist created an innovative piece of technology that uses sensors to create the perfect environment for plants. Fuseproject, a design and branding firm, took the bare … Read More