The future of food brands September 2, 2014 | Transform
Transform Awards Europe open for entries September 1, 2014 | Transform
New domains threaten brand security August 28, 2014 | Transform
Vans brand experience favours youthfulness and creativity... August 27, 2014 | Transform
The Dixons Carphone brand communicates unity... August 22, 2014 | Transform
A brand is forever, not just for Christmas... August 20, 2014 | Transform
Greggs demonstrates social media crisis management... August 20, 2014 | Transform
Fairtrade brand develops with new website... August 19, 2014 | Transform
Jewellers target aspirational market with new brand... August 18, 2014 | Transform
It has recently been announced that Malaysia Airlines may undergo a rebrand in a last ditch attempt to save its brand from extinction.
This case represents a rebrand motivated by the worst possible circumstances, however, a company being forced to …
Everyone knows social is a core focus for brand communicators. Debbie Donaldson, business director at The Big Group, discusses the way to best drive engagement around brand content.
Let’s face it – social media activity is now a core part …
Traditional companies, such as banks, can find it difficult to engage with younger consumers.
SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in the marketplace, SupremeGold needed to …
Through analysing levels of familiarity and favourability CoreBrand, a brand strategy and communications firm, measured the most respected brands.
The Brand Respect report is the second of its kind. Brands with high familiarity and favourability are reportedly the most respected, while …