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Transform magazine | July 23, 2014

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The UK’s top storytelling brands in 2014

July 10, 2014 |

Apple is revealed to be the UK’s top storytelling brand.

The 2014 Brand Storytelling Report, conducted by AESOP brand and communications agency and carried out in association with OnePoll, is now in its second year. The survey polled over 2,000 UK … Read More

MENA competition puts the spotlight on type design

July 8, 2014 |

Fonts and content that lend themselves well to translation could be a vital tool for global brands and their stakeholders.

The Horouf competition aims to raise awareness of the importance of type in design. The MENA-based competition recognises both Latin … Read More

Nescafé creates a unified brand for a younger generation of coffee drinkers

July 7, 2014 |

The globally distributed Nescafé coffee brand will this summer launch a new identity in a bid to appeal to a new generation of coffee drinkers.

All the brand’s products will share the same visual identity for the first time in … Read More

Levi’s new positioning to revive brand’s cultural relevance

July 4, 2014 |

Levi’s has launched a $96m global campaign to reinvigorate its brand and combat what has been dubbed ‘the Jeremy Clarkson effect.’ The campaign will use print advertisements, real-life customer stories, and a global TV and cinema spots to position Levi’s … Read More