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Transform magazine | November 21, 2014

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#TransformTuesday: 11 November

November 11, 2014 |

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. Cathay Pacific

Flag carrier for Hong Kong, Cathay Pacific gets a more aerodynamic identity as it goes a … Read More

Japan scales country brand rankings

November 11, 2014 |

According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment.

The concept of nation branding, and the original Nation Brands Index, was created by British … Read More

Rebrand spurs dedication to nature-friendly food

November 11, 2014 |

Fair to Nature, a UK organisation working with blue chip brands to promote and recognise leading environmentally-friendly food production organisations, has tasked Refinery, an integrated brand communications agency, with refreshing and reforming its brand image.

The rebrand of Fair to … Read More

Discount supermarkets top simplicity index

November 11, 2014 |

Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain.

The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands.

The Global Brand Simplicity Index, now … Read More