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Transform magazine | September 23, 2014

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Transform Asia Pacific Conference to take place 19 November

September 9, 2014 |

In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take place in Hong Kong on 19 November.

The half-day conference … Read More

The future of food brands

September 2, 2014 |

When it comes to food brands, the way that consumers experience taste is critical to the way they perceive the brand.

Taste is something that is heavily shaped by external factors and influences. For brands in the food and drink … Read More

Transform Awards Europe open for entries

September 1, 2014 |

After a massive overhaul of its on-screen identities, sub-brands, corporate brand and most popular channel, ITV implemented its rebrand overnight last year. Not only were viewers awed by the new, changeable idents, but ITV went on to win five Transform … Read More

New domains threaten brand security

August 28, 2014 |

New web domains are currently popping up left right and centre, but with everything from .london to .shop and .sport becoming available for monopolisation, brand security is coming under attack.

Recent research from NetNames, an online brand protection and domain … Read More