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  • April 27, 2018

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Spotlight on Formula One

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Formula One debuted a new brand to represent the fast-paced sport on a global scale. The move may help the sport change its reputation, but trademark uncertainty still reigns on the racetrack. Taylor Rice reports...

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#TransformTuesday: 24 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Asics’ digital campaign inspires customers to be active

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Footwear company Asics has launched a new, digital campaign based on storytelling across Europe, the Middle East and Africa (EMEA.) The campaign, ‘I move me,’ aims to motivate people to get active and move, following Asics’ b...

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Success stories and successful storytelling at Employer Brand Management Awards 2018

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Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the p...

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Pfizer breaks the stereotypes with Viagra Connect launch

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Just in the UK, more than 4.3 million men suffer from erectile problems. The stigma around this health issue however, prevents many of them from seeking help. A new launch by pha...

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Peer perspectives: Beijing 2022

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Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach, the successes...

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Big leagues: Brand and reputation in the biggest sports on earth

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The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...

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Insights: Rebranding a $2bn, global organisation in less than a year

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. NEX is one of this year's winners There we were, preparing 30th anniversary cele...

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Opinion: How do brands measure the emotional value of design?

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We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s measuring a...

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Insights: Creating the mental map

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Whybrow is one of this year's winners Wayfinding (or ‘wayshowing’ as some people...

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Insights: Creating a premium wayfinding experience for Harrods

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At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Endpoint is one of this year's winners How many department stores get a footfall...

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Spotlight on King's Cross and Union Square

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Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the transport hub-cum...

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Transform Awards Asia-Pacific 2017 shortlist revealed

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In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous secto...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middl...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 6 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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UK awards for employer branding

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For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

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Brand stories in Asia-Pacific

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Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

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Free tickets to video branding event

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Transform magazine has been given 10 free tickets for readers who would like to attend this week’s New Video Frontiers event in London. New Video Frontiers is one of Europe’s leading video and TV advertising events, and will be held at the...

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