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Transform magazine | March 27, 2015

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Acquisition prompts brand and promotions changes in telecoms

March 5, 2015 |

With a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Everywhere … Read More

#TransformTuesday: 3 March

March 3, 2015 |

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. The Belfast based not-for-profit, The Belfast Children’s Festival, has implemented its new design onto fun uniforms for its valued staff and volunteers.

2. Ownership … Read More

London cycle scheme rebrands red

March 2, 2015 |

Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander.

The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until now been … Read More

Creative culture: Dubai Lynx inspires a region

March 2, 2015 |

Photo courtesy of PPAMPicture/iStock by Getty Images The annual Dubai Lynx Festival of Creativity celebrates creative communications. Speakers and sponsors of the event all approach creativity from a different standpoint, whether that’s in trailblazing imagery, experimental mobile technology or pop … Read More