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Transform magazine | March 1, 2015

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Seattle’s finest modernises brand

February 11, 2015 |

Despite a crushing loss for the Seahawks in the Super Bowl this year, Seattle remains a sport-loving city. That makes the rebrand of its police force, carried out by local agency Dei Creative, a perhaps unintended, but overt nod to … Read More

HSBC crisis latest in bank brand knocks

February 10, 2015 |

Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive.

The ongoing tax scandal surrounding HSBC is occurring on an international scale with over 203 countries allegedly involved in … Read More

#TransformTuesday: 10 February

February 10, 2015 |

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. The Brooklyn, NY park featuring everything from ice skating to cycling updated its visual identity and online presence with New … Read More

Opinion: Stephen Judge asks, “What is the importance of ethics in design?”

February 9, 2015 |

By Stephen Judge As designers we’ve all, at some point, felt a responsibility to wider society. Regardless of where we work, or our area of discipline, we take pride in our work and hope our designs are as functional as … Read More