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Transform magazine | October 31, 2014

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Pearlfisher rises to the challenge

October 20, 2014 |

Iconic over-the-counter drug, Viagra, was coming to the end of its Russian patent expiration after 15 years as a market-leader.

This, along with a markedly different consumer profile, was the catalyst for a brand overhaul intended to keep the medication … Read More

The future is sustainable

October 16, 2014 |

Some level of engagement with sustainability has become the norm for businesses.

But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand.

Sustainable Brands London 2014 is … Read More

Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”

October 15, 2014 |

By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has something the other … Read More

Plain sailing at Lippincott

October 14, 2014 |

In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise.

In most years, the sunny summer evenings would normally find Rick Wise, CEO of global branding agency Lippincott, … Read More