• Transform magazine
  • July 21, 2017

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see.

The employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer, and thus is a vital aspect of brand management and a key concern for communicators.

A strong employer brand strategy will be reflected in the quality of staff, the amount of time they stay with a company and ability to attract new, skilled staff in a competitive market. The 2015 Employer Brand Management Conference will use the combined experience of experts in this challenging area to educate and inform attendees thus enabling them to implement an effective strategy within their own organisations.

The event, which is hosted by Transform magazine, includes speakers from Maersk, IHG, Avon, United Utilities, the UK’s largest listed water company, and German software company SAP. Attendees will learn how to ensure that diversity is integrated into their employer brand strategy, how to communicate with a multinational work force, how to engage a remote workforce and will learn how to effectively measure and evaluate their employer brand strategy so as to prove its effectiveness. The programme also contains a panel discussion in which the audience will hear about three successful employer brand campaigns.

Those who work in internal communications, HR, brand or corporate communications teams can improve their company culture by discussing how to implement an effective employer brand strategy. A company’s employees are its brand ambassadors, they make up the personality of the internal culture and they set the tone for how the business is perceived by new recruits.

The conference is a half-day event that will take place on Wednesday 9 December at Etc. Venues St Paul’s. Tickets are available online and at a 10% discount before 8 September.      

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