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A quarterly print magazine Transform is the must-read publication for communications professionals who are responsible for their company’s corporate brand and brand development strategy.
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In this month's issue of Transform: Place branding perception and reality
The cover story for Q4/17 takes an in-depth look at how targeted brand strategy can counteract negative external perceptions of a place. On every scale, from local communities to national level, places rely on how they are perceived; working with the place brand in mind allows places to be marketed towards stakeholders while improving the areas on a citizen level. Other features include: