• Transform magazine
  • July 20, 2017



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In this month's issue of Transform: when brand ambassadors go bad

We also look at the history of the KraftHeinz brand in Timeline, the juggernaut that is the Smiley brand, we explore the built environment in pubs and we look at the effect that counterfeit sites and goods can have on a brand's reputation. 

Other features include:

  • Brand Experience: Sky campus
  • Brand vs. purpose
  • Brand in action: British Heart Foundation
  • Peer perspectives: Budweiser rebrand 
  • Nation branding: Mallorca