• Transform magazine
  • August 22, 2017


Transform Conference Europe


Transform Conference Europe

Transform Conference Europe


Phil Batty
director of public engagement and legacy
Hull UK

This year, the eyes of the world are on Hull as it hosts the UK City of Culture 2017. Phil is the director of public engagement and legacy for project. 

Over the course of 365 days, Hull will deliver a programme of transformative culture through a range of diverse events, exhibitions and cultural activities.

In his role, Phil leads on all aspects of marketing and community engagement, including the development of learning and volunteer programmes.

Phil joined the team after a decade working in youth marketing and research agency.

With responsibility for increasing cultural participation and engaging thousands of residents through participation and volunteering, Phil will ensure that all aspects of Hull 2017’s work leave a lasting and tangible legacy for the city.

Gale Foster
head of design and brand
Southbank Centre

Gale has been working in design and branding for over 15 years. She started her career agency-side for clients such as San Miguel, Virgin and Premier Inn before moving in-house to pursue a more cultured career path! She now heads up Southbank Centre’s in-house design team and has spent the last year working closely with branding agency North to develop and implement an exciting new branding system for the organisation. The new brand turns the communications on their heads: making Southbank Centre’s name the central voice in everything they do. With so many artforms, artists, stakeholders and partners it’s a tough gig, but with an audience-focussed logic and a simple visual strategy it’s already having a powerful effect on the look and feel of the iconic London site.

Sara Gordon
brand and creative director
Bloom & Wild

Sara has been working in digital design and branding with over 10 years of experience in New York and London. Starting her career in New York City, she led digital FMCG accounts for Unilever and Coca-Cola as well as retailers such as Macy's. In London she focussed on UX and digital design at agencies such as Foolproof, Mary Portas's design agency Portas and Rufus Leonard in Farringdon. Today, she heads up Brand & Creative at Bloom & Wild where she's grown the company over 400% through social, design, PR and creative marketing.

Ruth Henstock
head of communications
British Steel

Ruth leads up the communication team at British Steel. She and her team proactively support the business strategy by delivering inspiring, innovative and effective communications. They do this through a range of traditional, new and emerging channels to help deliver positive engagement and build strong relationships and trust in a company that has an old name but a new brand. Over the past 18 months she has managed the creation and implementation of the new brand – this has resulted in a significant shift in how the company engages with their wide range of stakeholders.

Nathan Watts
creative director

Nathan brings a wealth of experience in retail and branding to his role as Creative Director at FITCH. He takes a cross discipline approach to brand experience, combining interests in communications, product, interior and digital design, and is proud to boast major commercial and award-winning successes for his clients over the years.

At FITCH since 2005, he was part of the founding team of FITCH in India, where he spent 3 years building a team of designers, utilising his skills in format strategy and large format retailing to win awards for Landmark and Westside shopping centres.

Since returning to London in 2010, he has been a creative force in the development of omnichannel strategic design, notably leading the creative team behind the global launch of Lynk & Co. Other major recent projects include the Centrepoint future store concept, the Middle East’s biggest retailer, as well as multi-format concepts for supermarket group Morrisons in the UK.

A judge for the VM Awards, Nathan’s a regular public speaker at design and retail events. He has also been published in The Drum, Design Curial, Retail Focus.

Nathan Graduated from Kingston University with a BA Honours in Furniture & Product Design. He has previously worked for award winning consultancies JHP, Astound and Leading UK retailer Arcadia Group.

When & where


Date: 19 September 2017

Venue: VSC, 63-79 Seymour Street, London, W2 2HF, United Kingdom


There are several sponsorship opportunities available for the Transform conference in London. Please contact Andrew Thomas if you would like to be involved.

Supporting Partners

If you are interested in being a supporting partner for the Transform conference, please contact Michelle Kibble