• Transform magazine
  • July 14, 2025

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The judges

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The Transform Awards is judged by a broad range of in-house industry experts in branding, marketing, and corporate communications.

Each year we invite the previous year's winners of the 'Grand prix' and 'Best overall visual identity' awards to join the panel, and these judges fill two agency slots.

We will also welcome audio branding experts to join the panel to review our audio branding category alone and 4-5 leading agency figures to judge the special recognition section alone.

 

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Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: challenge, strategy, creativity/innovation and results.

Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.

Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. We also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.

 

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If you are interested in the opportunity to judge and believe you have the necessary background, please email Gemma at gcadden@transformmagazine.net with a short biography for consideration.

 

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Below you can see some of our wonderful judging panel for 2025. Learn more about the judges by clicking on the headshots to read their biographies.

Ivan Cayabyab
Senior vice president of brand
Moody's

Ivan recently joined Moody's as senior vice president of brand in 2023. Prior to Moody's, he was the head of global brand management for Morgan Stanley, where he led the firm’s brand strategy, engagement and visual identity initiatives. He was a Senior Global Brand Manager at Yahoo, leading the rollout of a new logo and identity system. Prior to Yahoo, Ivan spent six years at GE Corporate, helping to grow GE’s image as one of the world’s most innovative B2B brands, and two years at Sterling Brands, where he managed a number of strategic and design projects for iconic brands such as Target, Disney, IBM and Ben & Jerry’s.

Regina Davis
Senior Global Marketing Manager
Yum! Brands)—Pizza Hut

Regina is a seasoned marketing leader with over 16 years of experience driving brand growth and strategy. She currently serves as a senior marketing manager on the Global Marketing Team at Pizza Hut.

In addition to her core role, Regina was selected to serve on Pizza Hut’s Rapid Impact Team (RIT)—a cross-functional, leadership-sanctioned taskforce charged with cracking high-priority business challenges and developing test-and-learn strategies to unlock growth across the brand’s global footprint.  

Throughout her career, Regina has led impactful work across iconic brands including Dr Pepper Snapple (now Keurig Dr Pepper), PepsiCo/Frito-Lay, JCPenney, and Toyota. Her expertise spans brand management, shopper marketing, and customer strategy. She’s especially proud of work that involved repositioning legacy brands, launching new products, and shaping global marketing strategies.

Regina is known as a consumer-obsessed marketer with a passion for brand building and innovation. She holds a B.S.S. in Psychology from Southern Methodist University and an MBA from Texas A&M University – Commerce.

Ryan Frost
Executive creative director
Landor

Ryan is executive creative director at Landor’s New York studio. With 15 years of experience, he has worked on a diverse range of clients and projects including global identity programs, brand architecture, retail design, environmental design and digital design. Ryan's approach to branding is centered around a single belief, "that people will never forget the way you make them feel”.​

Ryan’s extensive experience covers both the consumer and corporate worlds across many markets and industries. Ryan leads creative teams, as well as the collaboration with the strategy team – bringing the brand strategy to life through strategic prototyping and exploring the creative implications of different strategic routes – ensuring that strategic decisions are not made in a vacuum.​

His previous clients include Etihad, Alitalia, Aurora, So Sri Lanka, F1-X, MAGRABi, M&S, Pick’n’Pay, P&G, Nestle, SAB Miller, Molson Coors, Smirnoff, Nescafe, RBS and NETS FlashPay.

Patrick Gray
Head of global brand and creative
State Street

Patrick is an award-winning executive creative director and head of Global Brand and Creative for State Street, leading the firm’s brand research, strategy, creative expression, design systems and campaigns across physical and digital spaces. Most recently, he led State Street’s first global rebrand in over 50 years.

Patrick joined State Street in 2003 as a senior designer and later as design director and creative director before taking on leadership of Global Brand and Creative in 2014. Prior to joining State Street, he worked at Selbert Perkins Design building brands, identities, experiences and landmarks for clients in virtually every industry including automotive, arts, education, entertainment, financial services, healthcare, pharmaceuticals, real estate, software, sports, technology, telecoms, toys and more.

Kelley Grover
Global brand marketing leader
PwC

Kelley is a highly experienced brand and marketing professional with 20 years of experience in the industry. She is currently the global brand strategy Leader at PwC.  Additionally, she is a part time faculty member at the Rutgers’s School of Communication and Information where she both teaches and has authored a new course on Creative Operations for Everyday Workflow in Digital Asset Management. 

Margaret Lee
Head of brand and marketing
Toronto International Film Festival

Margaret is an award-winning creative leader with over 25 years of experience leading brand strategy, design, digital innovation, and omnichannel marketing for globally recognized brands. As head of brand & marketing at the Toronto International Film Festival, she leads creative, content, digital, marketing, and retail teams, driving audience engagement and growth.  Previously, she was director of creative at Rogers Sports & Media and has collaborated with iconic brands like HBO and The New Yorker. Margaret is known for her bold vision and ability to transform brands through design, creativity, and strategy. 

Oliver Maltby
Executive creative director
Interbrand

Oliver is an executive creative director and managing director at Interbrand, New York. He co-leads a portfolio of 30+ amazing individuals who all work across categories including technology, finance, retail, gaming, and sports. Daily, he straddles the intersection of strategy and design to create experiences that move people and companies. 

Career highlights include rebranding his favorite toy, LEGO, rebranding the iconic Sydney Opera House, the creation of ‘Matter’ – the new standard for IoT (The next Bluetooth, Wi-Fi), refreshing Casey’s (America's 4th largest pizza chain), and repositioning the world’s largest energy company, GE Vernova. He has also created the brand strategy – and poem – for Manchester City football team.

Ricardo Munoz
Executive Creative Director
Comcast

Ricardo Muñoz is a globally-minded creative director with over 15 years of experience shaping campaigns across tech, media, food & beverage, automotive, financial services, and consumer goods. At Comcast, he leads a multidisciplinary team, infusing storytelling, design, and innovation into high-impact campaigns for one of the world’s largest media and technology companies.

Born in Ecuador, shaped in Japan, and sharpened in New York, Ricardo brings a cross-cultural spark to everything he touches. He’s passionate about mentoring talent, building creative cultures, and crafting work that resonates across industries and borders.

Noah Nathan
Head of global brand design
Netflix

Noah is a Los Angeles–based design executive with over a decade of experience building global brand identities and design systems. Most recently, he served as head of global brand design at Netflix, where he led initiatives across brand architecture, marketing, product, and experiential—shaping the creative direction behind efforts like the Roald Dahl Story Company identity, the “Next on Netflix” brand campaign, and the visual system for Netflix House. His work has been recognized by the Clio Awards and featured in publications including Creative ReviewIt’s Nice That, and The Brand Identity.

Madison Raisch
Creative director
National Women's Soccer League (NWSL)

Madison is a CLIO award-winning sports creative director and illustrator with a focus in the pro sports industry. Currently she is the creative director at the National Women’s Soccer League. Most recently her creative team designed the NWSL Championship identity hosted at CPKC Stadium in Kansas City, the first women’s dedicated sports arena in the United States. 

For 20 seasons Madison has developed and designed team and event identities for the NFL, Major League Baseball, and the NHL. These projects ranged from the Super Bowl LVI cinematic identity and primary logo to the World Series, NHL Winter Classic and to the MLB All-Star Game. Beyond league operations, her rebrands include the Toronto Blue Jays, Houston Astros and the Miami Marlins under Derek Jeter’s ownership. In 2023 she collaborated with Tiffany’s & Co to design the NWSL Championship and MVP trophies.

Gerard Rizzo
Global design director
Colgate Palmolive

As director of global oral care design at Colgate since 2019, Gerard leads brand identity and brand expression executed with meticulous design implementation. With an extensive foundation of over 25 years as a creative director and designer on the agency side, he brings a wealth of expertise to shaping brand narratives that resonate powerfully across all consumer touchpoints. Gerard is passionate about creating compelling stories that not only define brands but also deeply engage and inspire audiences worldwide. His portfolio contains some of the world's most well-known brands such as Colgate, Coca-Cola, Kraft Heinz, Nestle, Pfizer and Kimberly-Clark.

Keum Roling
Director, Global Employer Brand & Communications
PVH Corp.

Keum has held various roles across a number of companies including senior advisor and spokesperson at the Dutch Embassy, and has experience leading global PR and communications functions, managing corporate brand and employer brand teams, and producing large scale events and theatre productions.

Olufemi Small-Casey
Senior graphic designer
Weil, Gotshal & Manges LLP

Olufemi is a Brooklyn-based creative with a BFA in Communications Design from Pratt Institute and over a decade of experience shaping bold, strategic design solutions for B2B and global brands. She has led and mentored teams at top firms including WeWork, Arnold Worldwide, Cushman & Wakefield, and Newmark, building cohesive visual identities, high-impact campaigns, and executive presentations. Known for her collaborative spirit and sharp eye for detail, Olufemi fuses innovation with purpose, crafting brand experiences that resonate across digital, print, and experiential platforms.

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