The Transform Awards North America is judged by a panel of industry experts across a multitude of sectors. We have purposely looked for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. The judges mark the entries on a criteria that correlates to the information asked for in the entry statement. The scoring is done on a points system and the judges score anonymously. Winners are determined by the scores they receive and only entries scoring high enough marks will reach the shortlist and win a trophy. Should you wish to get in touch about the opportunity to become a judge, please get in touch with Valentina Rimatori
Below, you can see the judging panel for the 2017 Transform Awards North America.
The Branding Journal
Marion is the founder of The Branding Journal, an independent website for worldwide news, insights and case studies about brand strategies. She also works for a global advertising agency with clients such as L'Oréal, MasterCard and Nestlé. Passionate about branding, she loves to search for the best brand strategies and case studies from all over the world, providing the Branding Journal's readers with a multicultural overview of the industry.
global manager of customer engagement
The Wall Street Journal
Stephen Davies is a Bon Jovi fan, an innovator and a marketer, in that order. Best known for his ability to lead global projects to drive real ROI from small to enterprise businesses, he has led strategy and execution for global brands such as Red Bull, Ikea, Expedia, Ferrero and News Corp. Born and raised in England working both agency and client-side, Stephen now resides in New York at one of the world's largest publishers turbo-charging marketing initiatives and customer engagement strategy.
VP channel marketing
Hector is the vice president of channel marketing for PineBridge Investments in New York. He joined the firm in 2007 and is responsible for developing targeted, multi-lingual marketing programs tailored to PineBridge’s various investor channels across the Americas. Prior to this role, he focused on executing and implementing a new brand identity as the result of its divestiture from AIG in 2010.
Before PineBridge, Hector spent eight years at Strategy Studio, a New York-based brand design agency serving a variety of businesses from Fortune 500 companies to non-profit organisations. During his tenure, he played an integral role in the evolution of the firm’s brand consulting, management and design capabilities. Mr. Duarte studied Communication Design at Parsons School of Design – The New School and is a member of the Communications Executives Advisory Panel of the Museum of American Finance.
City of Mississauga
David Ferreira is the City of Mississauga’s Brand Manager, and led the City’s branding project that began in 2013. Along with brand promotion and reputation management, David also holds responsibilities for market research, citizen engagement, and business planning. He holds an MBA from Wilfrid Laurier University and has worked at the City of Mississauga since 2008. David is passionate about developing authentic, research driven marketing solutions and promoting Mississauga’s brand story to the world.
VP of partnerships
Wide Open Media
Based in New York, Preston is an Ex-Early Yelp, Ex-Yahoo!, IAC & Apple and currently works as Vice President of Partnerships for Wide Open Media.
He joined Yelp in 2008 as an early hire, opening and expanding the first NY office, bringing the company through IPO, while significantly growing Yelp revenue as VP of Brand Solutions.
Preston has a B.A. from the University of Vermont and is an active angel investor, advisor and board director with several emerging tech companies in New York, San Francisco, Stockholm and in between.
founder and creative director
Heidi has worked in the London design industry for over 20 years. In 2003 Heidi co-founded Together Design, specializing in the world of retail, arts and education. Together have won many awards and have built a reputation for collaboration and craft. Now 20 people strong, Together has a focus on branding and packaging. Recent projects include licensing style guides for Roald Dahl, a new visual identity for global education company, Pearson, and packaging for a number of beauty brands. Heidi also mentors creatives building their own agencies and works to encourage the next generation of designers.
director of advancement
L.J. Mitchell is the Director of Advancement at Little Red School House & Elisabeth Irwin High School in New York City, a 14-year progressive program for 660 students. In this role he oversees marketing communications, fundraising, special events, alumni engagement and stewardship. L.J. also works with advancement professionals across the country in his role as a consultant and workshop instructor with Independent School Management.
marketing director of demand generation and pipeline operations
Dan serves as marketing director of demand generation and pipeline operations at Work Mrket, a software organization that empowers companies to create, manage and pay their flexible workforce. Impassioned by creating meaningful change through technology and progressive strategies, Dan has served in numerous leadership positions across both marketing and sales organizations. His efforts to build formulaic and predictable revenue outcomes for B2B software companies is the corestone of his success. Whether it be digital, brand, content, communications or operations, Dan has had the distinct opportunity to lead the charges in all of those disciplines.
VP of communications
Wendy Opsahl, PhD, is the Vice President of Communications for Atlas Research, a management consulting firm based in Washington, DC. Dr. Opsahl helps government and health care clients improve performance and meet objectives by providing communications, research, and training services. She leads teams that address research communication, Veteran homelessness, patient safety, behavioral health, and rural health, and has worked in corporate communications, public relations, and branding for more than 15 years. She also teaches health communications for the Georgetown University Department of Health Systems Administration and is an active member of AcademyHealth.
senior vice president, global marketing
Karen is the Senior Leader at Pearson responsible for Pearson's ~1500 marketers worldwide. Accountable for brand, research + insights, customer marketing, campaigns, creative strategy + development, digital marketing, paid, owned, operated channels, talent, and capability.
Prior to Pearson, Karen was the marketing leader at Amazon responsible for global advertising planning, global media, and Amazon brand strategy. During 20+ years in a variety of marketing roles, including 13 years at Microsoft, Karen has developed expertise in a wide range of marketing disciplines including brand strategy, strategic partnerships, channel programs, loyalty programs, advertising and media, demand generation, CRM, digital marketing, and product launches.
senior manager, marketing & communications
Nic Strahl is a highly regarded marketing and branding professional - best known for her ability to integrate new and established media into comprehensive strategies, and for her thoughtful approach to visual brand presentation. Over the past 10 years, she has leveraged her multimedia marketing experience to expand the reach of brands at the local, national and international level. A born and bred New Yorker, she has worked and traveled in North America, Europe, India, Russia and Israel.
senior director, global branding
Dennis Thomas is Senior Director, Global Brand at SAP, managing all aspects of design and visual experience for the past 5 years. Prior to that he has spent over 25 years with Brand Identity agencies such as Siegel + Gale, Wolff-Olins, and The Brand Union. He brings brands to life through a process both strategically driven and simultaneously visually rich and innovative, assuring consistent expression and alignment across all touchpoints in all media.
He has designed and implemented programs for Caterpillar, Pfizer, American Express, DuPont, the Ford Foundation, HP, U.S. Air Force, American Express, Harley-Davidson, 3M, Dell and Caterpillar.
All things visual, particularly how images infiltrate and affect our experience and culture every day, continue to fascinate Dennis.
chief marketing & communications officer
Meals on Wheels America
At Meals on Wheels America Susan led both a comprehensive rebranding effort for the national organization and its state and local programs across the country. Additionally, she drove the creation, launch and management of the Meals on Wheels Ad Council volunteer recruitment campaign under the theme “America, Let’s Do LunchTM.”
Prior, Susan was Founding Partner at Forge Branding where she worked in brands that include Campaign for Tobacco Free Kids, Corporation for Public Broadcasting, National Audubon Society and more. Before that, Susan was Director of Advertising for Northwest Airlines and headed up national advertising for Walt Disney World.
Align your brand with this global celebration honoring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more.
Andrew Thomas, publishing editor, Transform Magazine and Awards
call: +44 (0)20 7498 7008
Are you interested in supporting the Transform Awards?
Get in touch with Andrew Thomas, publishing editor of Transform Magazine and Awards, using the details below.
call: +44 (0)20 7498 7008