• Transform magazine
  • March 23, 2017

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Opinion

Opinion: Can older brands fight the flab?

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For those brands pushing middle age, bloated visual identities are getting in the way of success. How can older brands learn from new upstarts in terms of brand simplicity? Steve Owen writes...

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Opinion: The benefits of brand architecture

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How can brands best manage their brand architectures to ensure commercial gain and as stronger brand? Anthony Cox discusses the value of a clear brand architecture As brands seek...

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Opinion: Why do emotion-driven brands succeed?

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Brand managers are no strangers to the value of tapping into their target audiences’ emotions. It’s a well known industry fact that Coca-Cola sells happiness and Apple, in its own words, focuses on delight, surprise, love and...

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Opinion: Employer brand, beyond recruitment

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From this month's Employer Brand Management conference, Gemma McGrattan discusses the extension of employer brand management According to LinkedIn, organisations focusing on empl...

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Opinion: You don’t have a Glassdoor problem, you have a problem

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Ahead of this week's Employer Brand Management conference, Kirsten Davidson discusses Glassdoor as a reflection of the employer brand. The conference will be held on 6 December in London...

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Opinion: How can video content help solve the UK productivity crisis?

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Ahead of next week's Employer Brand Management conference, Jeremy Stinton talks about the relationship between video and productivity. The conference will be held on 6 December in London....

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Opinion: The new employer brand generation

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Ahead of next week's Employer Brand Management conference, Callum Gill discusses employer branding for the next generation. The conference will be held on 6 December in London. I...

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Opinion: Is disruption the new steady?

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Disruptive business models are changing the global business – and brand – landscape. But Duncan Shaw from Living Group asks, is disruption the new steady? Colleagues in our North...

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Opinion: What makes a team, or a brand, great?

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Examining sporting successes and failures, Philip Davies talks about the importance of leadership, cohesiveness and clear objectives when building a brand Anyone unlucky enough t...

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Opinion: What's in a word?

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Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsaver’s recent trademarking win and explains when brands should – and shouldn’t– take a one-word approach to verbal identity....

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@transformsays

Bottled water brand, @OneDifference, shakes up packaging for #worldwaterday: https://t.co/Ut4XEwnGH5 https://t.co/b6t3aMVIIZ
Opinion: Steve Owen, executive creative director EMEA @SiegelGale, asks, 'Can older brands fight the flab?'… https://t.co/CYCgvPvz6z