Asia

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS ASIA 2021:

 

CONTENT

Best use of visual property

Gold - MyRepublic and Superunion

Silver - Jing-A and MetaDesign China Limited

Bronze - Casarte and Siegel+Gale

Bronze - Maxis and Shift.

Highly commended - Chicface and Hauns branding design & strategy ltd.

Highly commended - Empower and Hauns branding design & strategy ltd.

 

Best brand architecture solution

Gold - Maxis and Shift.

Silver - Long Rui Technology and Hauns branding design & strategy ltd.

 

Best use of copy style or tone of voice

Gold - Good Vibes and 1HQ Brand Agency Singapore

Silver - MyRepublic and Superunion

 

Best brand experience

Gold - Lijiang Hefu Hotel Co., Ltd (Indigo Lijiang) and VOCUIS Branding & Design

Silver - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch

Bronze - PepsiCo Design & Innovation – Lay’s

Bronze - TYM and MBLM

Highly commended - Budweiser and The Orangeblowfish

Highly commended - Longfor Group Holdings Ltd. Husu Company (Indigo Suzhou) and VOCUIS Branding & Design

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Best use of packaging

Gold - A.P.WORKS and ADBRAIN inc.

Gold - Jing-A and MetaDesign China Limited

Silver - PepsiCo Design & Innovation – People’s Daily News Media

Bronze - PepsiCo Design & Innovation – Sunbites

Bronze - Wild Honey and Shift.

Highly commended - DOMO CAKE and LITETE BRAND DESIGN

Highly commended - Kraft Heinz China and Design Bridge

 

Best use of audio branding

Gold - Syngenta Group / Syngenta Group China and why do birds

 

Best use of typography

Gold - Standard Chartered and Lippincott

Gold - Xintiandi 新天地 and JWDK.

Silver - Good Vibes and 1HQ Brand Agency Singapore

Bronze - World Table Tennis (WTT) and Superunion

Highly commended - Maxis and Shift.

Highly commended - The Sailors Home and Mission to Seafarers and Sedgwick Richardson

 

Best place or nation brand

Gold - Keppel Land and Sedgwick Richardson

Silver - Love Andaman and Simplisis

 

PROCESS

Best external stakeholder relations during a brand development project

Silver - Truliva and Ylab

 

Best internal communications during a brand development project

Gold - Julie's and Superunion

 

Best implementation of a brand development project

Gold - World Table Tennis (WTT) and Superunion

Silver - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

Bronze - Citi and Shift.

 

 

Best localisation of an international brand

Gold - Moschino and Branding Records

Silver - DiscoveryPlus and Superunion

Bronze - Ferrero China and ShinyBay Design

Highly commended - Wise and Eat Creative

 

STRATEGY

Best creative strategy

Gold - Hotel Gahn and Simplisis

Gold - Xintiandi 新天地 and JWDK.

Silver - Julie’s and Superunion

Bronze - Citi and Shift.

Bronze - Microengine and Hauns branding design and strategy ltd.

Highly commended - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

Highly commended – Jinjiang Hotels and Labbrand

 

Best brand evolution

Gold - Standard Chartered and Lippincott

Silver - Jing-A and MetaDesign China Limited

Bronze - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

Bronze - Maxis and Shift.

Highly commended - alfred24 and Branding Records

Highly commended - EZ-Link and Superunion

 

Best strategic or creative development of a new brand

Gold - Ringan and Superunion

Silver - Josun Hotels & Resorts and Prophet

Silver - Xintiandi 新天地 and JWDK.

Bronze - OMNO and Shift.

Bronze - Shanghai Yuyuan Tourist Mart (Group) Co.,Ltd. and Science & Empathy Consulting

Highly commended - blüüm and Branding Records

Highly commended - Messi Jeans and Brand Intheblack

 

 

Best development of a new brand within an existing brand portfolio

Gold - Agoda Company Pte. Ltd.

Gold - DiscoveryPlus and Superunion

Silver - Josun Hotels & Resorts and Prophet

Bronze - Bayer Bellerain and Ylab

 

Best naming strategy

Gold - Love Andaman and Simplisis

Silver - OMNO and Shift.

Bronze - Beyond Meat and The Silk Initiative

Bronze - Ringan and Superunion

Highly commended - beflo and Prophet

Highly commended - Geometry Healthtech and BRU: D

Highly commended - Graphcore and Labbrand

 

TYPE

Best brand development project to reflect changed mission, values or positioning

Gold - Angia Group and Bratus Agency

Silver - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

Silver - Vantage FX and Prophet

Bronze - Citi and Shift.

Highly commended - Jinjiang Hotels and Labbrand

Highly commended - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch

 

Best brand consolidation

Gold - Maxis and Shift.

 

 

 

Best rebrand of a digital property

Gold - UOB Asset Management and Shift.

Silver - Typhoon Wealth and Sedgwick Richardson

Bronze - Guangdong Shenling Environmental Systems and Sedgwick Richardson

Bronze - Microengine and Hauns branding design and strategy ltd.

Highly commended - TYM and MBLM

 

SECTOR

Best visual identity by a charity, NGO or NFP

Gold - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.

Silver - NUS Giving and Superunion

Bronze - The Sailors Home and Mission to Seafarers and Sedgwick Richardson

 

Best visual identity from the energy and utilities sector

Gold - Shenergy and Siegel+Gale

 

Best visual identity from the engineering and manufacturing sector

Gold - RAYTOOLS and Hauns branding design and strategy ltd.

Silver - Guangdong Shenling Environmental Systems and Sedgwick Richardson

 

Best visual identity from the financial services sector

Gold - Standard Chartered and Lippincott

Silver - Ringan and Superunion

Bronze - Typhoon Wealth and Sedgwick Richardson

Bronze - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch

Highly commended - Citi and Shift.

Highly commended - Vantage FX and Prophet

 

Best visual identity from the FMCG sector

Gold - Julie's and Superunion

 

Best visual identity from the food and beverage sector

Gold - Jing-A and MetaDesign China Limited

Silver - Heineken Asia Pacific - Tiger and Elmwood Design

Bronze - Wild Honey and Shift.

Highly commended - Ring Road Bakery and Shift.

 

Best visual identity from the healthcare and pharmaceuticals sector

Gold - Geometry Healthtech and BRU: D

Silver - LifeStyles and Shift.

Bronze - Alibaba - AliHealth and Siegel+Gale

Highly commended - Tang Shan Central Hospital and Siegel+Gale

 

Best visual identity from the lifestyle and wellness sector

Gold - Good Vibes and 1HQ Brand Agency Singapore

Silver - OMNO and Shift.

Bronze - Casarte and Siegel+Gale

Highly commended - Chicface and Hauns branding design and strategy ltd.

 

 

 

Best visual identity from the property, construction and facilities management sector

Gold - Hopson Commercial 合生商业 and JWDK.

Silver - Trung Thuy and Sedgwick Richardson

Bronze - Angia Group and Bratus Agency

Bronze - Keppel Land and Sedgwick Richardson

Highly commended - Hang Lung Properties and Landor & Fitch

Highly commended - Pacific Care Home and Pinbrand

 

Best visual identity from the public sector

Gold - Shanghai Lujiazui Development Group and Landor & Fitch

Silver - EZ-Link and Superunion

 

Best visual identity from the retail sector

Gold - FIL Gallery and BY-ENJOY Design

Silver - China Gold and GloryBrand

Silver - Messi Jeans and Brand Intheblack

 

Best visual identity from the sports, travel, leisure and tourism sector

Gold - Hotel Gahn and Simplisis

Silver - Josun Hotels & Resorts and Prophet

Silver - World Table Tennis (WTT) and Superunion

Bronze - Jin Jiang Global Innovation Center and Dragon Rouge Branding (Shanghai) Co., Ltd.

Bronze - Maiton Private Island and Simplisis

 

Best visual identity from the technology, media and telecommunications sector

Gold - MyRepublic and Superunion

Silver - Maxis and Shift.

Bronze - Long Rui Technology and Hauns branding design & strategy ltd.

Highly commended - Microengine and Hauns branding design & strategy ltd.

Highly commended - Telkomsel and SomeOne in London

 

Best visual identity from the transport and logistics sector

Silver - Changan and Siegel+Gale

 

Best overall visual identity

Winner - Jing-A and MetaDesign China Limited

 

Grand prix

Winner - Standard Chartered and Lippincott

 

Read more about our winning projects and campaigns in our 2021 winners book.