• Transform magazine
  • August 20, 2019

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Features

Sands of time

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For Jordan’s Queen Rania Foundation – which focuses on education as a means to combatting poverty, crime and conflict – needed a strong identity to help it cut-through and achieve awareness with its target group of donors. La...

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On the atoll

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A new resort in the Maldives needed to attract an audience with a different approach to luxury. The Gürallar Group worked with Landor to create the Joali brand, bringing to life a brand persona that enticed, excited and engag...

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Circle game

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Brands that can engage new audiences, existing supporters and the media around events have to ensure their social media, partnership and communications strategies are all aligned. Brittany Golob investigates the challenges an...

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Sustainable futures: Iceland

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One of the world’s most sustainable countries, Iceland has built that proposition into its place brand. Liam DeStefano examines the way the country’s tourism sector has been shaped around a sustainable proposition...

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Brand in action: Dubai Airports

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At the crossroads of the world, the Dubai Airports rebrands and launches a group-wide internal initiative to revolutionise travel through the hub location Who: Dubai Airports Wha...

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Racing toward a smoke-free future

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Altering its corporate narrative while changing the societal perception of its products has required Philip Morris International to go all in on R&D, brand positioning and communications. Brittany Golob reports from Neuchâtel...

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Place branding: Liverpool

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With a year in the spotlight in 2008, Liverpool made headway in terms of changing its place brand. Now, over a decade on, it is reevaluating that strategy to prepare for a more collaborative, representative future place brand...

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Five minutes with Denny Tu

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In launching Imax’s global brand campaign, ‘Film to the fullest,’ Imax CMO Denny Tu talks through the development of the campaign, Imax’s brand positioning and how to reach a global audience through immersive experiences and...

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Timeline: The Discovery Channel

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In an age of mindless reality entertainment and personalities as programming, the Discovery Channel has found a balance between its original mission and the demands of modern television. Its branding has been recently updated...

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Brand experience: Galeries Lafayette

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Pursuing a strategy that transcends the use of digital as a simple tool or tactic, France’s Galeries Lafayette is creating a new kind of retailer that unites the digital and physical worlds to ensure a more authentic, effecti...

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