• Transform magazine
  • August 15, 2018

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Features

Rewind: Blockbuster

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A former household name, poor customer experience and inflexibility in its brand resulted in end credits for Blockbuster. What changes would brand experts make if they could have saved the chain?...

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Finding the way

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Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...

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Brand profile: Inmarsat Aviation

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With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...

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Spotlight on Formula One

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Formula One debuted a new brand to represent the fast-paced sport on a global scale. The move may help the sport change its reputation, but trademark uncertainty still reigns on the racetrack. Taylor Rice reports...

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Peer perspectives: Beijing 2022

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Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach, the successes...

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Big leagues: Brand and reputation in the biggest sports on earth

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The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...

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Spotlight on King's Cross and Union Square

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Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the transport hub-cum-ent...

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Formula for the future

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‘Future-Proof Your Brand’ was launched in July this year during the annual summit of the European Association of Communication Directors. Authors Laurens Hoekstra and Marc Cloosterman have laid out their unique approach to bra...

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Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespoke pa...

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Far from home

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Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands approa...

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