• Transform magazine
  • November 15, 2018

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Employer Brand Management conference

London,

Employer Brand Management conference

Employer Brand Management conference

2018 conference programme

Time
Description
Speakers
08:30
Welcome and opening address
Transform_masthead_.jpg

Andrew Thomas
publishing editor
Transform magazine

08:45
Does talent attraction dream of electric sheep?

Artificial intelligence and the employer brand

09:25
The paradigm shifters
Award-winning employer brand case studies

Throughout the day we will hear groundbreaking case studies from winners of the
Employer Brand Management Awards.

09:45
When time and tide does wait

Maintaining interest through long hire-to-induction

10:25
Tea and coffee break
10:50
When culture starts at the front door

Attraction, retention and the healthy building syndrome

 

11:35
D&I research: Pathmotion shares the results of their diversity and inclusion research

 

11:55
The paradigm shifters: Teach First
Award-winning employer brand case studies

Teach First is a charity that finds and develops inspirational leaders in schools. However, Teach First is not immune to the current teacher recruitment crisis, and despite having a strong profile on campus and a well-established graduate recruitment brand, research had shown widespread misperceptions of the Teach First brand, programme and purpose.

Using Teach First’s existing research that identified the various audience segments within its target market and the dominating motivating factors for each of those groups, Teach First, and their agency Tonic, created communications that were tuned to each segment, delivering these both online and offline. Its strategy sought to appeal to those who had never considered teaching as a career option. This included a digitally led, content-driven campaign that made use of Instagram Stories, Facebook Canvas, user-generated content, and short films to provide candidates with guidance at different stages of the application process.

In this session, Tonic's Mark Horley, and a representative from Teach First will share their impressive results and the ways they achieved them.

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TeachFirst

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Tonic

12:15
Networking lunch

A great opportunity to meet the sponsors, speakers and your fellow delegates. 

12:50
Roundtable discussions

These breakout sessions will give delegates the opportunity to discuss their own approaches to employer branding, whilst learning from their peers. With several topics to choose from, each table will be chaired by an industry-leading agency representative.

 

Topics to be announced.

 

13:25
Roundtable discussions

The second of these breakout sessions will again give delegates the opportunity to discuss their own approaches to employer branding, whilst learning from their peers. With several topics to choose from, each table will be chaired by an industry-leading agency representative.

Topics to be announced.

 

14:00
Spoiling your ambassadors
14:25
The paradigm shifters: Care UK
Award-winning employer brand case studies

In our third case study session, we will hear from Care UK, together with its agency, Dragonfish won gold in the 'Best Employer Brand Innovation' category for the way it used its digital channels to connect with its target audience.

Care UK logo.jpg


Care UK

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Dragonfish

14:45
Tea and coffee break
15:05
Merger mania and the employer branding

2017 set a record for the most mergers and acquisitions in a calendar year. Globally, more than 50,000 deals took place, worth nearly £3T. Yet very few mergers are a perfect marriage of corporate culture or brand values and ultimately the competitive differential for human capital between two organisations that merge doesn't go away overnight.

This session hears from some companies that got it right the first time, and from some that are still working on it.

15:35
Take it from the top

Business leaders share their views and involvement on employer branding.

16:20
Closing remarks

 

Andrew Thomas
publisher
Communicate and Transform magazine

16:30
Networking until 18:00

When & where

Date: Tuesday 4 December 2018
Time: 08.30 – 16:30. Followed by networking until 18:00

Venue: The Brewery, 52 Chiswell Street, London, EC1Y 4SD​

Sponsors

If you would like to be a sponsor of this event, there are several opportunities available. To discuss how you can be involved and maximise your brand in the Employer Brand Management space, please email Andrew Thomas - athomas@transformmagazine.net 

Supporting Partners

If you would like to be a supporting or media partner for the Employer Brand  Management conference please email Andrew Thomas with your suggestions on how we can collaborate. We're always happy to find creative ways to work with external companies and we'd love to hear from you.