• Transform magazine
  • September 23, 2017



The judges

The Transform Awards Europe will be judged by a panel of industry experts across a multitude of sectors. We have purposely looked for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. The judges mark the entries on a criteria that correlates to the information asked for in the entry statement. The scoring is done on a points system and the judges score anonymously. Winners are determined by the scores they receive and only entries scoring high enough marks will reach the shortlist and win a trophy.

If you are interested and believe you have the necessary background to be a judge for the Transform Awards Europe 2018, please email Valentina Rimatori

Our 2017 panel can be seen below.

Helen Aboagye
vp marketing

Prior to joining, Currencycloud was actually a client of Helen’s when she was communications director at its brand agency Corporate Edge. She was tempted over to the orange side in September 2015 to stoke and grow the company’s marketing engine and to lead the transformational journey it has been on over the last year. Her brief is to reimagine the way we take our brand to market and engage people with our story through multichannel marketing activities. As well as agency experience, Helen brings with her a wealth of B2B tech marketing experience from Colt Technology Services where she was director of brand and communications and further B2B and B2C experience from working at CIMA.

Matthew Ansell
head of marketing
Liberty Living

Matthew is responsible for the brand, marketing and communications at Liberty Living, a leading provider of student accommodation where over 20,000 students live across 46 properties. Matthew led the development of Liberty Living’s new brand identity, website and booking platform and has previously worked both agency and client side for brands including IMG Media (Wimbledon Tennis, Arsenal FC, Manchester United), Lloyds Banking Group, Westpac and RSA. Matthew holds an MBA with distinction from Ashridge Executive Education.

Helen Armstrong
global head of brand development

Helen is Head of Brand Development at RICS, the global professional body that promotes and enforces the highest standards in the development and management of land, real estate, construction and infrastructure. RICS influences policy makers worldwide to protect consumers and promote sustainability for future generations.

A highly experienced international communications strategist, Helen works with organisations to define and embed their brand purpose and value proposition across complex stakeholder and customer groups.

With particular expertise in business to business and professional services, Helen’s work has covered all aspects of brand strategy including corporate messaging frameworks, visual identity, change management and employer brand.

Alex Baker
digital instore

Alex Baker is the founder of the Retail, Innovation and Omnichannel network at the Swedish Marketing Association. He also works as Head of Concept – Digital Instore at ICA, the leading grocery retailer in Sweden with over 1300 stores and a part ICA Group with branches within banking, insurance, pharmacy and interior design. Alex is passionate about how technology improve our daily life as world consumers, value based loyalty and sustainable business models and how the customer journey is evolving into a seamless experience. Alex is an experienced network and innovation speaker with key knowledge in Marketing, Omnichannel Retail and Digital Transformation.

Flavia Barbat
editor in chief
Branding Magazine

Flavia is the editor-in-chief of Branding Magazine, an independent, digital brand journal offering the latest updates, case studies and insights from branding leaders globally. She is also the co-founder of Kliche' Killers, which stands as international creative hub for technological development, brand strategy and marketing execution. Her experience includes copywriting, editing, content management, creative strategy, marketing and public relations within the fields of media, technology and entertainment.

Lorna Blackmore
director of communications
Flagship Group

Lorna has over 15 years’ experience in communication and marketing and has been director of communication at Flagship Group since August 2014. She leads a team responsible for market research, enterprise marketing, brand management, media relations, internal communication and corporate communication.

Before joining Flagship Lorna was senior PR & media manager for Kier Group plc, where she helped raise the company’s profile and provided counsel to senior leaders on company positioning to corporate reputation, crisis management, thought leadership, public policy and media relations.

Louise Brierley-Ingham
general manager

As general manager of reputation management specialists FinchFactor, Louise leads communications teams in London and Amsterdam on a wealth of clients in the consumer, innovation and creative sphere. Louise has worked both client- and agency-side for international brands such as Japanese retailer Uniqlo, lingerie specialist La Senza, major retailers Argos, Homebase, DFS and Burger King and taxi app Hailo.

Louise partners with clients, of all shapes and sizes, to help them build a distinctive voice for their brand, and to use this consistently and authentically, across every consumer touchpoint, in order to achieve their long-term business objectives.

Federica Carlotto
deputy head of programme, master in luxury brand management
Regent’s University London

Federica Carlotto is Deputy Head of Programme of the Master in Luxury Brand Management at Regent’s University London.
Federica has extensively researched on “Made in Italy” branding in Japan and, more recently, on the country branding of luxury products as perceived in the digital environment.
She has appeared as a guest speaker at conferences in Italy, UK, France, Australia, Canada, and Japan.
Scholarship grantee of the Japanese Ministry of Education in 2005-2010, Federica has a Ph.D. in Fashion Sociology from Bunka Gakuen University (Tokyo). In 2015, she received an MBA degree in Luxury Brand Management from Grenoble Graduate Business School.

Rachel Collins
head of marketing
Wellcome Collection

Rachel has worked for the Wellcome Trust for 14 years. For the past 10 she has led an expanding team responsible for marketing Wellcome Collection, a museum originally expected to attract 100,000 visits a year. Before a major development project (which began in August 2013 and ended in February 2015) Wellcome Collection was attracting more than 550,000 people each year to its critically acclaimed programme and spaces. Now, with more spaces, more rich content and a broader and more immersive visitor experience, this figure is soon likely to reach 800,000.

Rupert Daniels
global marketing director
Cambridge University Press

Rupert is the Global Marketing Director for Cambridge University Press where he's leading the development of Cambridge’s global marketing strategy and shaping the transformation of the world’s oldest publisher into a 21st Century digital content brand.

Rupert has over 20 years of inter-disciplinary global experience in general management, sales, media rights, digital, production, branding and marketing. Prior to joining Cambridge he held senior marketing and sales positions at Arsenal Football Club FIFA and 1GOAL.

Giles Davis
Sensible Branding Ltd

Formerly head of brand at Karhoo and client services director at Tribal DDB, Giles’ experience has spanned brand consultancy, copywriting, strategy and account handling in advertising, design and digital. 

He has worked both client side and agency side on brands global and local, most of them famous but a few of them that disappeared without trace. 

Whatever the project, he tries to steer brands past the sirens of jargon and mumbo jumbo towards a fitting, sensible brand strategy. 

Jon Hunter
head of design
Transport for London

Jon Hunter has worked at Transport for London for ten years, previously working for agencies in the Midlands. He currently leads a multi-disciplinary team who manage the design of all things – from the graphical world of branding strategy through to the physical delivery of uniforms, trains and stations.

Oliver Jaycock
head of marketing and strategic affairs
London Luton Airport

Over the past decade Oliver has built a successful career in aviation with a particular emphasis on the business development functions.  Previously Commercial Manager at Cardiff Airport, Oliver now heads up London Luton’s communications, marketing and rail development, with a view to creating a leading airport serving those living in London, Luton and the surrounding regions.

Naomi Jones
director of communications

Naomi Jones joined SUEZ, one of the world’s largest water, recycling and waste management service providers, in 2008 at the age of 28, making her the youngest head of department to have ever joined the group globally.  Having cut her teeth in local government public affairs and regional corporate affairs and having worked across a number of sectors from retail and banking to waste management, she became a team leader at 23 when she realised her true passion lay in managing and developing people. She went on to work at FTI Consulting (then FD), one of the UK’s leading communications agencies and specialised in corporate communications and brand positioning. She is responsible for marketing and communications for the UK and Scandinavia and has been responsible for growing a small team to a medium sized department over the last eight years. Naomi is currently project managing the company’s rebrand in the UK, not just in communications terms but also overseeing the mobilisation of all assets (just for the extra challenge). She is the co-author of the book ‘Managing a Crisis – A Practical Guide’ with Tom Curtin and Daniel Hayman.

Mike McNeil
head of brand strategy
Sir Robert McAlpine

Mike is responsible for leading brand development at major UK construction and civil engineering company Sir Robert McAlpine. Originally from an engineering background, Mike has 20 years’ experience in marketing and communications. Working in a highly competitive sector, Mike understands the importance of perception and reputation.

Katrin Menne
senior manager, brand communication
Merck Group

Before joining the corporate world Katrin Menne worked as a brand strategy and management consultant for different agencies. From international blue-chip to mid-size companies, she has advised clients from a variety of industries such as healthcare, technology, service or furniture.

As a brand expert she is passionate about brands and has extensive knowledge of brand strategy, management, design and communication along with a considerable understanding of how to implement brand change. In 2014 she joined Merck to drive the revolution of its corporate brand as a leading project and communication manager.


Sarah Miles
director of brand, marketing and communications
io oil & gas consulting

Sarah Miles is a branding and marketing leader in the energy industry with rich and varied experience across global brands.

Miles is the Director of Branding and Marketing at io oil & gas consulting, a JV of GE Oil & Gas and McDermott, where she leads the company’s brand, marketing and communications activities and has led io to multiple award wins as well as high levels of media and industry visibility.

Prior to this, Miles held a number of marketing directorial roles and spent more than 10 years at Shell, most latterly as Global Head of Premium Fuels Brands

Lilian Prodromou
head of communications
Big Lottery Fund

Lilian is Head of Communications at the Big Lottery Fund, the largest funder of communities in the UK, which each year awards 12,000 grants worth £700m raised by National Lottery players. Their funding supports a wide range of projects, from grass-roots community activity to large and long-term partnerships that address some of society’s most difficult social challenges.

Lilian has held a number of senior communications roles over the last decade and currently oversees the Fund’s media relations, awareness-raising campaigns website, brand and public-facing partnerships. This includes The People’s Projects with ITV, the Big Lunch with the Eden Project, and the Big Music Project with Global. She also manages the Fund’s communications work in local communities to support organisations to apply for funding.


Rebecca Sinclair
vp of brand

Rebecca Sinclair is VP of Brand at Pearson, the world’s learning company. She led the launch of the new Pearson brand unveiled in January 2016 to reflect Pearson’s evolution from print publisher to digital learning company.  Prior to this, Rebecca led corporate affairs for Pearson in Asia based in Singapore and headed up global communications at Penguin Books.  Rebecca is experienced in leading global strategic and integrated communications programs with particular skills in branding, corporate reputation and change management and a passion for design, culture and social responsibility, particularly in the area of literacy.

Alain Sylvain
Sylvain Labs

Alain is a brand and innovation consultant who established Sylvain Labs in 2010 to guide companies through complex business problems and identify new product and brand  opportunities. He believes that by applying imagination, some science and a little whimsy, no challenge is too complex. This approach has led Sylvain Labs to lasting and growing results for clients including Google, Samsung, GM, AB InBev, Pepsico, Patagonia, Calvin Klein and others.

In addition to Sylvain Labs, Alain is a dedicated partner of several investment ventures, including Master + Dynamic – a design-driven, premium audio brand – and So Choice Softworks – a mobile gaming company. His endless curiosity and appreciation for storytelling has also led him into film, where he has served as the executive producer of short documentaries, Instafame - an exploration into the psychological impact of digital fame on young people - and the recently premiered Some Kind of Quest - a profile of one very unique individual and his journey to keep a dream on track.

Prior to founding Sylvain Labs, Alain was managing director at Redscout and a lead strategist at Mother New York. He also held positions at The Martin Agency, Publicis and SS+K. He frequently shares his perspective on innovation, culture, and brands through lectures and by mentoring future talent. He is also a current board member of the VCU Brandcenter. Additionally, Alain is a passionate supporter of and advocate for HELP, a merit- and needs-based scholarship program, the Global Poverty Project and the Lower East Side Girls Club.

Gemma Vallet
innovation director
PHD Media

Gemma is a pioneer in digital branding. She is alma mater, program director of one of the first programmes in the digital brand arena “Social Media Branding and Digital Strategy” a master program based in La Salle BCN university, top ranked in Europe of one of the best programs in communications and branding.

She's been working in digital branding and marketing strategy for brands such as Abertis, Basi Group, Gucci Watches, Futbol Club Barcelona, O2 mobile among other top international brands, working in Barcelona, Dubai, Dublin, Lisbon, Madrid.

Today she is Innovation Director at PHD Media Spain for brands such as Volkswagen Group.

Gemma Vallet has a Ph.D. in Digital Branding from Universitat of Barcelona, UAB, with a master in eCommerce degree from Business Engineering School, La Salle Universities.

Kirsten Walkom
director of global communications
Save the Children

Nme one of Marketing Magazine's Top 30 Under 30 and Top 10 to Watch, Kirsten is an experienced communications and branding leader and current director of communications for Save the Children International. She aims to empower 17,000 employees across 120 countries to bring immediate and lasting change for children. Working in some of the most dangerous and difficult contexts in the world, Kirsten knows the importance of strong communication and brand leadership in helping to inspire change.

Jacqui White
marketing director
Care UK

Jacqui is marketing director at Care UK and held the role of head of digital and brand strategy for over three years prior. Since 2014, she has provided digital and brand support to Care UK to help drive the company's commercial growth through brand development, design and online positioning.


Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

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