• Transform magazine
  • January 20, 2018

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Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespok...

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Peer perspectives: Dropbox

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Prominent file-sharing platform Dropbox unveiled a new brand that featured a minimal wordmark retouch, the introduction of quirky hand-drawn animations and a stronger sense of self. The divisive work has for some, been well-r...

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Rewind: Monarch Airlines

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Once travel royalty, now defunct, how could Monarch Airlines have turned its nosedive around with a fresh approach to brand positioning? Timothy Ruthven, head of marketing innova...

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Timeline: Winter Olympics

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In the Olympic Charter, the distinction for sports played during the Winter Games is that they must be “practised on snow or ice.” As the world prepares for the 2018 Winter Olympics to kick off in PyeongChang, South Korea, he...

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Opinion: It’s time the charity sector stopped living up to its reputation

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With trust in organisations continuing to decrease, charities have a unique opportunity to rebuild their reputations. How can they improve their brands through good communications?...

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Opinion: What is impact branding?

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Impact branding – a concept and approach developed by Capital Communications that applies the priorities and metrics of impact investing to branding and corporate or organisational identity – addresses worldwide problems for...

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Opinion: Can brands disrupt disruption?

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From this year’s Transform Awards North America, Matt Walsh from Salt Branding discusses the impact disruption has on brands and customer behaviour Few words in business are load...

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Transform Awards North America 2017 winners announced

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The Transform Awards’ ongoing recognition of excellence in rebranding honours the very best brand projects from around the globe. Its North America programme, established in 2015, celebrates the vast expanse of branding work...

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Brand in action: Kibo

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Who: Kibo and GreenspaceWhat: Planned by Dutch economist Huib van de Grijspaard, social mobility enterprise Kibo was developed in Holland, assembled in Kenya and branded by London-based agency Greenspace. Designed to allow workers to navig...

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Opinion: How to relaunch an icon

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In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses the Carlsb...

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