• Transform magazine
  • August 15, 2018

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Opinion: Can digital disruption help reinvent professional services?

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With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why their prof...

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Peer perspectives: US Open

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With the launch of a streamlined, modern identity for its 50th anniversary, the US Open prepared a full set of brand applications. How does the new approach match up against the previous iteration? Marco-Paul de Jeu examines U...

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Employer Brand Management Awards open for entries for 2019

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In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off its point o...

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Insights: Why positivity wins in the long term

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Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rattle by and the wisdo...

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Opinion: How can companies build a more authentic employer brand with employee stories?

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PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immersion Neuroscienc...

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Opinion: What’s the difference between branded environment and brand experience?

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Crafting a corporate workspace can be as important as developing a visual brand, and should be approached earlier in the brand development or architectural process. Ian Haughton from Handsome Brands writes about the brand envi...

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Craft and strategy of brand development at Transform Conference Europe

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At the Transform Conference Europe, speakers explored sensory branding, brand experience, creative innovation, language and typeface design and much more Transform Conference: The mo...

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Insights: The six states of rebrand

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The UK charity sector is in a continual state of flux as it seeks to reinvent itself. Before even embarking on a rebrand, however, charities need to ask themselves a few searching questions - namely, what the key reason is for...

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Insights: The future of employee engagement

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Ahead of the Transform Conference Europe, taking place in London on 3 July, Brand On has examined the ways in which brands can ensure their employees are engaged, motivated and aligned with the brand...

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Insights: How can higher education brands navigate the perfect storm to come?

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Ahead of the Transform Conference Europe, taking place in London on 3 July, Bell Integrated Communications has examined the challenges facing the education sector in a modern market...

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