• Transform magazine
  • March 26, 2017

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Opinion: Can older brands fight the flab?

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For those brands pushing middle age, bloated visual identities are getting in the way of success. How can older brands learn from new upstarts in terms of brand simplicity? Steve Owen writes...

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Opinion: The benefits of brand architecture

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How can brands best manage their brand architectures to ensure commercial gain and as stronger brand? Anthony Cox discusses the value of a clear brand architecture As brands seek...

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Brand in Action: Fatima bint Mubarak Ladies Open

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What: Hosted by the veritable matriarch of the United Arab Emirates, Fatima bint Mubarak, the Ladies Open tournament in the UAE has become a world class golf event. This November, the best female golfers in the world took to the Saadiyat B...

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Timeline: Presidential slogans

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After the January inauguration of US President Donald Trump, a look back at presidential campaigns explores the precision, creativity and knowledge of what voters want that comprise most successful slogans. How do candidates...

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Opinion: Why do emotion-driven brands succeed?

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Brand managers are no strangers to the value of tapping into their target audiences’ emotions. It’s a well known industry fact that Coca-Cola sells happiness and Apple, in its own words, focuses on delight, surprise, love and...

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Quenching the thirst

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Following a September rebrand, Lucozade has pursued a new strategy in terms of its packaging design. We look back at Ash Sandys' reporting on the Lucozade rebrand, and speak with James Harmer about the new packaging outlook f...

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Eastbound for employer brand

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Attracting top talent, ensuring low staff turnover and building a strong relationship with alumni are all signs of a comprehensive and distinctive employer brand. The best employers go above and beyond to set themselves apart...

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Transform Awards North America now open for 2017 entries

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Recognising brand success for the third year running, the Transform Awards North America are now open for entries. With the region continuing to excel in creativity and innovation, the 2017 awards celebrate premier brand tran...

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Opinion: Employer brand, beyond recruitment

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From this month's Employer Brand Management conference, Gemma McGrattan discusses the extension of employer brand management According to LinkedIn, organisations focusing on empl...

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Five minutes with Jeremy Thompson

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As the flood of fast-paced technologies continue to disrupt the status quo of the tertiary sector, falling behind is easily done. Yet for Mach 1 managing director, Jeremy Thompson, steady growth and a recent rebrand marks 151...

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