• Transform magazine
  • November 14, 2018

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New ownership structure supported by renaming

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Transforming itself from a more traditionally named architectural firm to one that is future-proof, digitally ready and employee-owned, the newly named Apt has unveiled a rebrand that is apt for a progressive professional serv...

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Employer Brand Management conference features varied, exciting programme for December event

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The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for the past...

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Excellence in rebranding and brand strategy at 2018 Transform Awards North America

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Every year at the Transform Awards North America there are standout, inventive, creative brand development projects that showcase the best of brand. There are inevitably a few standout rebrands that turn heads and set the benc...

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Opinion: Should brands take a stand in controversy?

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In the recent Nike campaign, it’s been interesting to look into the lessons of how brands should manage risk when tackling controversy through brand purpose, says Ben Hayman of brand purpose consultancy Given...

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Transform Awards Asia-Pacific showcases best in brand

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Earlier this year, Air Tahiti Nui released a new brand, with Superunion, that saw the Polynesian favourite finally develop its own identity. Also this year, Sri Lankan supermarket Keells turned its lackluster warehouse-like sh...

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Opinion: How branding breathed new life into a forgotten London icon

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How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of branding ag...

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Transform Awards MENA to celebrate best in brand, enter now

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In May 2018, the coveted ‘Grand prix’ award for excellence in rebranding and brand development went to property developer Meraas for its work with Wolff Olins. Not only was the branding visually exciting and unique in the sect...

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Five minutes with Gale Foster

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The Southbank Centre is an acclaimed, multi-venue arts centre in London, with a festivals programme that spreads across the year, a diverse audience and an inclusive brand philosophy. Gale Foster, head of design and brand at t...

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Brand in action: City of Lausanne

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Who: City of Lausanne and Base DesignWhat: The Swiss city of Lausanne sits about 40 minutes from Geneva, on the shores of Lac Léman. Its contribution to science, design and culture date back to its founding as the Roman city of Lousonnensium...

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Opinion: Inspiring long-term brand loyalty

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The supermarket is full of products that we can’t imagine life without. Marmite, Colman’s, Birds Eye fish fingers, Weetabix, Bisto – they’re all brands that have transcended their category to become national treasures....

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