Transform

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. FutureBrand is one of this year's winners Health and wellness has become one of the...

Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach, the successes...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. NEX is one of this year's winners There we were, preparing 30th anniversary celebrat...

We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s measuring a...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Whybrow is one of this year's winners Wayfinding (or ‘wayshowing’ as some people ref...

As brand and experience converge, what customers expect from brands is changing too. How can brands go beyond digital to add value and create a holistic experience? Gareth Rutter, creative director at Household Design, explain...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Endpoint is one of this year's winners How many department stores get a footfall of...

The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a company's exi...

Over the last two years, we’ve worked on just about any B2B branding problem you can have – with one client, in one field. The client was Zumtobel Group, one of the largest players in the global lighting industry....

The Transform Awards MENA 2018 unveils its most diverse shortlist ever. Over the past five years, the branding industry in the Middle East and north Africa has reached every sector and industry, allowing heritage brands, start...