Transform

Who: City of Lausanne and Base DesignWhat: The Swiss city of Lausanne sits about 40 minutes from Geneva, on the shores of Lac Léman. Its contribution to science, design and culture date back to its founding as the Roman city of Lousonnensium...

The supermarket is full of products that we can’t imagine life without. Marmite, Colman’s, Birds Eye fish fingers, Weetabix, Bisto – they’re all brands that have transcended their category to become national treasures....

With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why their prof...

With the launch of a streamlined, modern identity for its 50th anniversary, the US Open prepared a full set of brand applications. How does the new approach match up against the previous iteration? Marco-Paul de Jeu examines U...

In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off its point o...

Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rattle by and the wisdo...

PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immersion Neuroscienc...

Crafting a corporate workspace can be as important as developing a visual brand, and should be approached earlier in the brand development or architectural process. Ian Haughton from Handsome Brands writes about the brand envi...

At the Transform Conference Europe, speakers explored sensory branding, brand experience, creative innovation, language and typeface design and much more Transform Conference: The mo...

The UK charity sector is in a continual state of flux as it seeks to reinvent itself. Before even embarking on a rebrand, however, charities need to ask themselves a few searching questions - namely, what the key reason is for...