• Transform magazine
  • April 30, 2017

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Opinion: Why do emotion-driven brands succeed?

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Brand managers are no strangers to the value of tapping into their target audiences’ emotions. It’s a well known industry fact that Coca-Cola sells happiness and Apple, in its own words, focuses on delight, surprise, love and...

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Quenching the thirst

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Following a September rebrand, Lucozade has pursued a new strategy in terms of its packaging design. We look back at Ash Sandys' reporting on the Lucozade rebrand, and speak with James Harmer about the new packaging outlook f...

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Eastbound for employer brand

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Attracting top talent, ensuring low staff turnover and building a strong relationship with alumni are all signs of a comprehensive and distinctive employer brand. The best employers go above and beyond to set themselves apart...

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Transform Awards North America now open for 2017 entries

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Recognising brand success for the third year running, the Transform Awards North America are now open for entries. With the region continuing to excel in creativity and innovation, the 2017 awards celebrate premier brand tran...

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Opinion: Employer brand, beyond recruitment

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From this month's Employer Brand Management conference, Gemma McGrattan discusses the extension of employer brand management According to LinkedIn, organisations focusing on empl...

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Five minutes with Jeremy Thompson

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As the flood of fast-paced technologies continue to disrupt the status quo of the tertiary sector, falling behind is easily done. Yet for Mach 1 managing director, Jeremy Thompson, steady growth and a recent rebrand marks 151...

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Opinion: You don’t have a Glassdoor problem, you have a problem

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Ahead of this week's Employer Brand Management conference, Kirsten Davidson discusses Glassdoor as a reflection of the employer brand. The conference will be held on 6 December in London...

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Opinion: How can video content help solve the UK productivity crisis?

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Ahead of next week's Employer Brand Management conference, Jeremy Stinton talks about the relationship between video and productivity. The conference will be held on 6 December in London....

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Opinion: The new employer brand generation

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Ahead of next week's Employer Brand Management conference, Callum Gill discusses employer branding for the next generation. The conference will be held on 6 December in London. I...

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Recognising brand prosperity in Asia-Pacific

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As the ongoing successes of the region continue to manifest in innovative projects and growing partnerships, this year’s Transform Awards Asia-Pacific mark another year of industry triumphs for branding....

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