The spirit of French orange liqueur brand Grand Marnier was reawakened by Butterfly Cannon. Inspired by the founder’s rebellious blend of fine cognac and bitter orange, the British creative studio balanced 200 years o...
Transform
ID ENTITY: Tuborg and Design Bridge and Partners
Danish brewing company Tuborg underwent a second brand refresh in the space of just over three years. Bold and dynamic, the latest update by Design Bridge and Partners aims to amplify Tuborg’s energy and modernity whi...
The Verdict: Palmetto comes clean with new identity by Ragged Edge
About the work US-based Palmetto sought the help of global branding agency Ragged Edge to tell a new story about clean energy. With Palmetto dedicated to helping consumers take control of their energy through smarter tools and per...
Crystal ball: Transform readers’ predictions for 2026
We asked brand design leaders worldwide for their biggest predictions for 2026. Many foresee a backlash against AI-generated output, while others predict a year of maximalist design and the rise of sonic branding. Her...
The Scoop with Tom Gilbert
Transform catches up with Design Bridge and Partners’ group executive creative director, Tom Gilbert, at Paradigms brand summit. He discusses the benefits of working for a large global agency, how AI is being utilised...
How American restaurant brands are balancing nostalgia and modernisation
When the logo redesign of a 56-year-old American restaurant brand, Cracker Barrel, sparked cultural controversy that prompted a rebrand reversal in one week this summer, the conversation reached beyond aesthetics. Lis...
Viral culture has turned online communication on its head. Now what?
Sinthu Satchi, UK country manager at Onclusive, weighs up the opportunities and drawbacks of viral culture for brands. Viral culture has thrown social listening into...
Let’s stop treating limited editions like marketing fireworks
When every brand is screaming for attention, Muriel Schildknecht, executive creative director at Lonsdale Asia, proposes that maybe the smartest move isn’t louder design offering short term rewards....
Inaugural European Wayfinding Awards now open for entries
Following the overwhelming success of the ‘Best Wayfinding or Signage’ category at the Transform Awards Europe, Transform is delighted to announce the inception of the European Wayfinding Awards. The programme will re...
Angus’ A-Z of logos: X
Pentagram partner and creative director Angus Hyland berates the redesign of Twitter to ‘X’ at the hands of Elon Musk. It’s just over three years since Elon Musk boug...
