Ray Lan, ECD at Design Bridge and Partners, discusses the pitfalls of AI compared to authentic human creativity when it comes to designing effective brands. We live i...
Transform
The RedNote effect and the new ‘made in China’
LABBRAND discuss how perceptions of China might have changed in the minds of western gen Z consumers due to the brief banning of TikTok in the US. For years, Chinese...
The art of letting go: Why debranding might be your brand’s best friend
Paul Croxton, founder and creative director at Ascend Studio, explains ‘debranding’ and explores why applying this idea can lead to stronger brand creation. Old brand...
Angus’ A-Z of logos: WWF
Pentagram partner and creative director Angus Hyland talks about the origin of the WWF logo and questions why it evokes deep emotion. Whenever I’m asked to list my fa...
Lonsdale unveils L’Atelier Alpine flagship experience
Lonsdale has unveiled L’Atelier Alpine, a flagship on Paris’ boulevard des Capucines designed as a physical expression of the sports car brand’s new, more premium positioning. Blending performance, design and lifestyl...
Team England launches heritage-driven identity for Commonwealth Games
Aiming to ignite national pride and channel athletic spirit ahead of the Glasgow 2026 Commonwealth Games, Team England’s latest brand – this time by London-based branding agency Form – was anchored by the campaign tag...
Hardin’s Creek whiskey unveils fantasy-inspired identity
Hardin’s Creek, a limited-release whiskey series from the James B. Beam Distilling Company, partnered with Design Bridge and Partners to create a new fantasy-inspired brand identity aimed at modern drinkers. The three...
Brooklyn’s GJØA SC unveils bold, ship-inspired redesign
Founded in 1911 by Norwegian immigrants, New York's oldest youth soccer club, GJØA, turned to Athletics to devise a new identity that honours the club’s maritime roots. This is reflected in the updated geomet...
Creative leadership from the edge: Building a global brand studio in APAC
Damian Borchok, managing director at Koto Sydney, argues that the future of global branding isn't in the traditional centres of power, but on the creative edge — and that edge is in APAC....
Gen alpha: Truth, tech and togetherness
Gen alpha is the next generation; fully shaped by AI, climate anxiety and digital-first identities. They’re ambitious, they're savvy but they're scared. This means the way you present your brand, your values a...
