Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...
Transform
Interview: Crafting an identity for London’s Air Ambulance Charity
Alex and Beth Andlaw, co-founders at Form Brands Studio, chat to Transform about their award-winning work for London’s Air Ambulance Charity at the Transform Awards Europe 2026....
Interview: Michael Davies on GRAPHIC:SR's award-winning work
Michael Davies, head of GRAPHIC:SR, chats about his agency's work for UCL, shortlisted in the 'Best Wayfinding or Signage' category at the Transform Awards Europe 2026....
How powerful can a gift really be?
Hamish Shand, founder and executive creative director of Boundless Brand Design, explains why the spirit brands that lead the next decade will be those who treat gifting as a key expression of who they are....
Setting the right course for brand
Paul Croxton, executive creative director at Ascend Studio, uses his agency’s work with Crosstide as an example of strategy truly proving its value. Branding is often...
Interview: Move Branding's philosophy for branding
Patxi Fernandez, general director at Move Branding, discusses his agency's award-winning work with Krown, WeAi and esPattio....
Interview: How Designhouse branded Adura and Cruxy
Peter Dobie, creative director at Designhouse, discusses his agency's strengths and specialisms, as well as its winning work at the Transform Awards Europe....
Interview: How Boundless Brand Design differentiates itself
Transform is joined by Boundless Brand Design's creative director, Sean O'Donovan, to chat about his agency and its award-winning work at the Transform Awards Europe 2026....
Love and logic: Brands in the AI era
Following the meteoric rise of AI, Nanne Bos, chief communications and brand officer at Aegon, argues branding is about securing relevance in the systems that guide human choice....
Is your brand real estate intact?
Anna Celmina, customer strategy partner at Corebook°, explores how, without strong, living governance to manage change and prevent drift, even the most carefully built brands can quickly fragment....
