• Transform magazine
  • October 21, 2018

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Insights: Why positivity wins in the long term

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Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rattle by and the wisdo...

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Opinion: How can companies build a more authentic employer brand with employee stories?

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PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immersion Neuroscienc...

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Opinion: What’s the difference between branded environment and brand experience?

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Crafting a corporate workspace can be as important as developing a visual brand, and should be approached earlier in the brand development or architectural process. Ian Haughton from Handsome Brands writes about the brand envi...

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Craft and strategy of brand development at Transform Conference Europe

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At the Transform Conference Europe, speakers explored sensory branding, brand experience, creative innovation, language and typeface design and much more Transform Conference: The mo...

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Insights: The six states of rebrand

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The UK charity sector is in a continual state of flux as it seeks to reinvent itself. Before even embarking on a rebrand, however, charities need to ask themselves a few searching questions - namely, what the key reason is for...

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Insights: The future of employee engagement

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Ahead of the Transform Conference Europe, taking place in London on 3 July, Brand On has examined the ways in which brands can ensure their employees are engaged, motivated and aligned with the brand...

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Insights: How can higher education brands navigate the perfect storm to come?

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Ahead of the Transform Conference Europe, taking place in London on 3 July, Bell Integrated Communications has examined the challenges facing the education sector in a modern market...

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Opinion: A 360-degree approach to advocacy is needed

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Once perceived as a bit slow and ‘old school,’ European and international associations have transformed over recent years into effective advocacy and lobbying tools for its members. Advocacy is key. Not only externally – but a...

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Timeline: Caterpillar

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From the early days of heavy duty vehicles to becoming one of the world’s most trusted construction brands, Caterpillar has built its brand from dirt and metal, innovation and the colour yellow. How has its brand evolved along...

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Opinion: The art of FMCG brand architecture

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Just like its more widely understood sibling – physical architecture – brand architecture is all about making things work. It’s about helping our brains to rapidly decode brands and products. And it’s about using design to ens...

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